Udvidet returret til d. 31. januar 2024

Bøger af Toni Hilton

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  • - Text and Cases
    af Steve Baron, Kim Harris & Toni Hilton
    930,95 kr.

    Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

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