Bøger af Yasser Mattar

Every morning when you walk into the workplace, you watch your step for landmines. Every time you pop your head up above your cubicle, you see arrows flying in your direction. You duck, just to avoid them. Fearing for your safety, you dig a foxhole and bury yourself in it for the next nine hours. At the end of the day, when you walk out of the workplace, you thank your lucky stars that you came out alive. The workplace is a war zone. Which side will you choose? Do you want to be the likeable colleague who gets along with everyone? Do you want to just put your head down, work hard and maximize your potential? Do you want to be the best team player you can be? Then this book is NOT for you. This book is for those of us who have always wondered... * Why the reward for good work is usually more work... * Why good work never really seems to speak for itself... * Why incompetence seems to be tolerated at the workplace... * Why some people never really put in their full effort at work... * Why workplaces are so fond of calling themselves "family"... * Why some people just don't bother with office politics, while others are absolutely in the thick of it... If this whets your appetite, please read on. I repeat. The workplace is a war zone, and we do what we must to survive. Lock and load.

Personal branding is a key factor in career success in the digital world today. It distinguishes us from other industry professionals, makes us stand out to employers, clients and collaborators, and gives us a competitive advantage in getting jobs, connections and sideline hustles. But what exactly is a personal brand? How do we go about creating one? And for those of us who are looking to pivot to new opportunities, how do we refresh our branding? (Re)brand Yourself, (Re)tell Your Story is your indispensable guide to the journey of personal branding. Author Yasser Mattar shows that skills and competencies are the unique value-add that we bring to an enterprise - but they are in danger of being overlooked if not communicated clearly. That is why we need to craft a memorable brand persona, and use storytelling techniques to structure a compelling brand story, in order to highlight our winning attributes. A personal brand is the best investment you can make for your career. If you do it right, you'll find that you're never just an employee of a company anymore - you're a brand in your own right.