Bøger af Young Joon Lim

"...provides students with a comprehensive and modern look into the world of public relations. In a field that changes rapidly in both theory and practice, the book emphasizes current, practical information and reflects the newest trends."--

Gives students a look into the real world of public relations. In a field that changes rapidly in both theory and practice, the book emphasizes current, practical information and reflects the newest trends. Comprehensive in scope, Public Relations: A Guide to Strategic Communication introduces students to the general nature of public relations and discusses careers in the field.