Bøger udgivet af Amacom

Staying competitive in today's business means making a complete digital transformation. Learn the action plan you need to take your company and career into the future.

When you can delegate and supervise well, you will not believe how efficient and easy managing your team can be.Managers' performance reviews, their salary increases, and basically their fate within the company in general are judged by the results they deliver, yet those results are usually produced by a team of employees working under them. Thus, the most important and broad-reaching aspect of a manager's job is the ability to delegate and supervise extremely well.In this book, success expert Brian Tracy reveals time-tested ways any manager can use to boost the performance and productivity of their employees.In Delegation & Supervision, Tracy shares helpful tips including how to:Define work, assign it, and set measurable, targeted standards for performanceMatch skills to job requirementsUse Management by Objectives to delegate longer-term tasks to trusted team membersMonitor, control, and keep on top of projects with minimum effortTurn delegation into a teaching tool and build the confidence of your staffAvoid reverse delegationFree up time for higher-level tasks only you can tackle, and moreWhen done right, delegation and supervision will allow your employees to learn, grow, and become more capable.Delegation & Supervision shows you how to impress the higher-ups with all that you and your team accomplished.

If you've never read The 21 Irrefutable Laws of Leadership, you've been missing out on one of the best-selling leadership books of all time. If you have read the original version, then you'll love this new expanded and updated one.

The inspiring story of one group of sailors can teach you everything you need to know about teamwork. Learn the ten critical strategies that will help your team weather the storm of business--and sail to victory.

In today's highly competitive job market, companies are struggling to find the right people to fill their positions. Learn how to make great hires, realign your workforce, and get your company's profits back on track.

Learn how to turn the Herculean task of program managing into a highly rewarding time for both you and your organization.

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?

Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems.

Your employees joined the public sector for a reason. Learn how to inspire the passion within them needed to accomplish the mission.

Fire Your Creativity and Fuel Your Career! What if you could brainstorm innovative solutions to your company's challenges? What if you could dream up new businesses that capture emerging markets? What if you could tap your own creativity and ignite your career? The truth is, you can! Analytical thinkers, numbers people, non-artists--everyone can generate imaginative ideas. All it takes is letting go of the "I'm-not-creative" mindset and putting a proven process to work for you. Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, adopt a growth mindset, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams: - Fuel creativity through a proven framework - Create more relevant ideas in brainstorming sessions - Radically improve existing products or services - Find inspired solutions using IdeaGen, SCAMPER, Observation Lab, Tempero, the Phoenix List, and other tools From changing the physical workplace to spur interaction . . . to nurturing a culture that promotes creativity . . . to applying tools that generate more and better ideas, Simply Brilliant opens the door to spark your imagination and ignite your creativity.

The next generation of consumers is rising up fast. Will you know how to reach them?

Your customers are expecting seamless customer service experiences. You can't afford to give them anything less.

When employees are exceptional, everyday rules no longer apply. Original and insightful, this book explains how to spot the deep thinkers who will transform your business-and reveals 10 rules for guiding them to greatness.

With mortgage stories dominating the front-page news, people-whether they're buying a new house or refinancing-increasingly have questions about the complicated issues at stake. Arranged in an easily accessible question-and-answer format, Mortgages 101 provides readers with essential lending formulas, as well as important information on lending requirements and application procedures. The book shows readers how to save money by:¿ understanding key terms like ARMs and hybrids-and reading what's in the fine print ¿ improving their credit scores to increase their borrowing power ¿ using technology to get the lowest interest rates ¿ maximizing their return on investment, and cutting the cost of mortgage insuranceThis revised edition includes up-to-date material on new loan and government programs, as well as changes to the law regarding tax deductions, down payment assistance, reverse mortgages, bankruptcy, negative amortization and more-in short, all the answers readers need, in one must-have reference.

Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast.

This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn'tFascinating insights from behavioral and neurological researchPowerful lessons from successful and failed campaignsLess than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

Ignore radical social changes by clinging to hopes of restoring a past that can never be revisited or embrace change and find ways to use our new realities to create increased opportunities for all.

The performance difference between the top salespeople in the world and the rest is smaller than you may think. Learn where you can elevate your game today and reach unprecedented new heights.Did you know that the 80/20 rule applies to the world of sales too? Eighty percent of all sales are made by only twenty percent of salespeople. How are they raking in so much money though, and how can others join them?Sales trainer extraordinaire Brian Tracy has spent years studying the world's best salespeople and their methods to discover that the difference between the top 20 and the bottom 80 boils down to only a handful of critical areas in which the top professionals perform better than their peers. In this compact and convenient guide, Tracy shares 21 tried-and-true techniques that can help any salesperson gain that winning edge.In Sales Success, you will learn how to:Set and achieve clear goalsDevelop a sense of urgency and make every minute countKnow your products inside and outAnalyze your competitionFind and quickly qualify prospectsUnderstand the three keys to persuasionOvercome the six major objections, and much more!Packed with proven strategies and priceless insights, Sales Success will get you planted firmly on the path to success, making more money than you thought possible and greater career satisfaction than you ever believed you would find.

Hiring and firing are too crucial to get wrong. Eliminate the guesswork in the two most important tasks you face as a manager.Hiring and firing are difficult to get right and potentially costly to get wrong, both for your career and for the business. Hiring & Firing is the indispensable guide you absolutely must have by your side.Business expert Brian Tracy breaks down the simple but powerful strategies you can use to both bring stronger employees on board and weed out those not up to par. By learning to implement these techniques that Tracy can testify firsthand to the effectiveness of, you will make better leadership decisions that positively effect you and the business.In Hiring & Firing, you will be able to:Write appealing and accurate job descriptionsUse the law of three in interviews to find suitable candidatesAsk the right questionsProbe past performanceListen for the questions that indicate interviewees are qualified and seriousProvide clear direction and regular feedbackDe-hire gracefully, and more!At best, hiring and firing are key to improving your team and reaching your goals.Bringing on and letting go of the wrong people wastes company time and money while also reflecting poorly upon you. At worst, it could be crucial for the business in several ways. Hiring & Firing will ensure that you make the right decisions.

Where do you want to be in one, three, or five years? Even small adjustments can bring about enormous results to your personal success.Where does that ';winning edge' you've heard so much about come from? How do some people seem to find success simply from waking up and getting out of bed? World-renowned performance expert Brian Tracy has spent decades studying uncommonly high achievers.Instead of finding commonalities such as Ivy League educations, gold-star connections, and a dash of blind luck, Tracy discovered that the keys to their success were more often small adjustments in outlook and behavior. In this easy-to-follow guide, Tracy lays out a simple, clear plan for anyone to be able to unlock their potential and find the success they previously thought was unattainable for them.In Personal Success, you will learn to:Change your mindset to attract opportunityBanish self-limited beliefsBuild your self-confidencePractice courage and taking risksSharpen your natural intuitionContinually upgrade your skills and more!Packed with simple but game-changing techniques, Personal Success is the answer you've been searching for to gain that winning edge and turn your dreams into realities.

The pressure surrounding the sales manager is intense. Given the task of recruiting, managing, and motivating a top team of high-performing sales professions, so much of the sales manager's success is dependent on others. Or is it?Sales expert Brian Tracy has spent decades studying the most successful sales managers and professionals in every industry. In this indispensable pocket-sized resource, he has encapsulated 6 key characteristics of a winning sales team. In Sales Management, he distills these simple but powerful strategies so that sales managers can learn how to:* Select and recruit sales champions* Establish clear objectives* Inspire singleness of purpose* Motivate people with the right incentives* Develop winners through continuous coaching and training* Conduct game-changing performance reviews* De-hire poor performers* And moreDon't leave your success as a sales manager in the hands of others. Learn today how YOU can increase your sales team's effectiveness, improve their bottom line, and advance your own career in the process.