Bøger udgivet af Amherst Media

Everything we see is lit by one source or another. The questions are: what and how? That is what this book is designed to teach you. Through Rosanne Olsons tried-and-true course on lighting principles for photography, video, and art in general, you will discover how the angles and heights of your light sources affect your pictures. You will learn how to work with light modifiers to change the quality of your light, and how to control light to create a feeling of depth and dimensionwhether youre shooting with natural light, continuous artificial light, studio strobes, dedicated flash, or a combination of sources. Assignments are included to help you put each concept into practice as you perfect your skills and train your eyes to see the subtleties of light. You will never look at a photograph or painting in the same way after you read this book!

Boudoir portraits are intimate by nature. The provide an intimate, private look at subjects and are intended for those who have a close emotional relationship with the subjector in some cases, are made for the subject herself.Creating images that capture the romantic, sensual side of a subject requires a masterful approach. All components of the photographyfrom the photographer-client relationship, to the setting, to the clothing selection, to the posing and lighting, must be carefully thought out and flawlessly executed.In this book, Robin Owen shows off her uncanny skill at creating 60 sweet and sexy images of women and couples. As you turn the pages, you'll find discussions detailing the artistic approach used to photograph each clientand you'll see alternate shots from the session, which are sure to inspire additional ideas for your own boudoir clients.From one page spread to the next, Olson provides important insights into sculpting the look you are after. You'll learn to work with unexpected lighting configurations and modifiers. You'll find and learn how to create unlikely settingsamong many other creative considerations that allow you to create images that stand out from the competition. With a surprising array of image looks to inspire your creativity and targeted technical discussions, this book provides both the impetus and the know-how you're after to get out there and create unforgettable images.

Creating an idealized image of a subject is a portrait photographer's job. However, the approach is not quite formulaic. From one subject to the next and one day to the next, there are different goals and scenarioson Monday, you may be tasked with photographing your subjects under cloudy skies on a beach; on Tuesday, you may need want to downplay your client's wide hips in the studio; on Wednesday, you may want to create dramatic lighting for an actor's portfolioon-stage. Every day, there is a unique challenge to meet, often under varying conditions. So, how do you make a magically good portrait during every shoot?In this book, Bill Israelson shows you how to tackle the problem of creating a great portrait of your every client. Beginning with a discussion on equipment essentials, breaking the discussion into two topicsgear for studio work and portable equipment for location work.Next, you'll learn simple posing strategies for making women, men, kids, and groups looks their best in any presentation. You'll learn how to position the body from head to toe to maximize assets and downplay common problem areas.Lighting is the backbone of every image. In the studio, you have complete control over every facet of the lightingfrom its hardness or softness to its color temperature and direction. On location, the basic principles of good lighting still applybut the quality and quantity of light is subject to change. Israelson shows you how to harness the available light and supplement it when needed to create saleable images every time.With straightforward, jargon-free text and a wide range of image examples, this book will help you quickly learn how to improve your portrait results to create client-pleasing portraits every time.

From lighting glass objects to photographing models indoors and out, this handbook demonstrates how to effectively use and control light using a variety of traditional and unconventional lighting equipment. Written by award-winning photographer Robert Morrissey for both the professional and the serious amateur photographer, this guide explains the different types of light and how to work with modifiers such as panels, umbrellas, grids, and mirrors. More than 100 detailed lighting diagrams help ensure proper placement and are useful while pitching ideas to clients. Money-saving equipment and accessory alternatives are discussed along with strategies for working through obstacles during a shoot, making this manual a must-have resource for success on every project. This revised edition includes incorporates new equipment references, while adding several up-to-date case studies.

The key elements of creating an effective film narrative—which involves a significant shift in mindset from still photography to motion capture—are detailed in this guide to becoming a standout digital videographer. Through teaching classic cinematic techniques for storytelling while addressing contemporary digital equipment and customer standards, the guide instructs such elements of filming as mixing the types of shots used, charting the plot, and introducing characters. Equipment use is also explored through the analysis of gear for camera movement and how to create ideal lighting. With a focus on high-definition filming, the book also provides invaluable information on obtaining high-quality audio and how to make the most of video editing.

There are many aspects to professional photography: composition, camera angles, exposure, color balance, posing, and lighting just to name a few. However, while each of these aspects of photography is important in the creation of a professional portrait, lighting presents a special challenge that is part art and part science. When the two come together effectively, the results are stunning; when any one aspect of the recipe falls short, the result is a poor exposure or a downright unflattering look.On the artistic side of the scale, lighting is one of the primary tools for setting the mood of the portrait. It can communicate a sense of bright, airy ease or sharp, dramatic tensionor anything in between. Determining what look is right for the client (and for their intended use of the resulting portraits) is a key decision. From there, the photographer can begin to use light to sculpt the subjects features, minimizing problem areas or accentuating the subjects best features through the selection of light modifiers and the positioning of the lights themselves.Moving to the technical side, outdoor lighting present particular challengesbut also some significant advantages. Outdoors, photographers shoot at least partially with natural light. While this is (most of the day) an abundant light source, it is largely out of the control of the photographer. The light can change from moment to moment as clouds pass between the earth and sun. It also changes continually throughout the day as the sun moves across the sky. Since he cant completely control the light, the photographer must be prepared to adapt his subjects pose and position to create flattering results with the light as-is. Alternately, the photographer can tweak the lighting by augmenting the sunlight with flash or reflectorsor even softening it, using scrim or other diffusers. (Of course, this leaves another major concern: the background. Even if the light on the subject can be perfected, rarely can the photographer also control the light on an area as large as the backgroundmaking it a major concern in the process of posing and lighting.) So, given all this, why would any photographer choose to make portraits outside? One advantage is that the lighting and scenes are freemaking outdoor photography a great starting point for those entering the field. Even established studios, however, have found that clients simply like the natural, timeless look of outdoor portraits. This makes them strong sellers. Additionally, most portrait subjects are more at ease in natural light than when seated in front of bright, noisy studio-flash unitsand relaxed subjects translate into better expressions, and better overall portraits.In this book, Smith takes you through the process or lighting outdoor portraits from start to finish, covering both the artistic and technical aspects of achieving success. Short one- or two-page lessons are amply illustrated to guide the reader through each phase. In many cases, before and after imagesor image sequences showing variations and alternative approachesare presented to facilitate learning. Readers are encouraged to have this book with them during practice sessions and work on replicating or refining the provided examples, creating a self-study course in the art of lighting for outdoor portrait photography.

Neal Urban is known for his unique, award-winning wedding photography. His images have a real energysaturated colors, dramatic poses, and a real magazine-style, polished look. Images like these dont happen by chance; there is a high level of skill involved, from the inception of the shot through to the final presentation.In this book, Neal Urban presents 60 of his best images, along with a lighting diagram, setup shot, or screen shot and an alternate image from the event. Readers can approach the book from cover to cover or zero in on specific portraits they might want to emulate with their own clients and focus their attention on the creative process used to create those images.In every one of the 60 two-page spreads, youll get insights into the hows and whys behind Urbans genius. Youll discover what inspired the image concept, which lighting units and modifiers Urban selected to create the mood in the shot, and how the bride, groom, couple, and other major players in the days events were posed to help tell the story of the day.One of the things that sets Urbans work apart is his HDRhigh dynamic rangeimaging. The complex approach allows photographers to produce final images contain a much-expanded range of tones, from white to black, than can be captured and reproduced with a straight image. As many of the striking images in this book were made with extensive postproduction work, readers will learn more tips and techniques for effective, efficient, artful image-editing than is found in the average book written for wedding photographers.Below written by the authorMy photography may be contemporary but I also cover the bases of photojournalism and the traditional family portraits. Not only do we provide a service but we also give them an experience of a lifetime. In the portrait session we direct and create moments that last a lifetime. I'd like to share that you can create world class images in your own hometown. You will learn how to create images and compete with the big shot wedding photographers who travel the world and shoot weddings in places like Italy, France and Spain.

No one likes to admit it, but photographers often reach a plateau where they feel like they've reached their creative limit. Adding the right prop to a portrait setup can elevate every aspect of the image—easing the posing process, inspiring more interesting lighting, and engaging viewers in a more personalized story about the subject. In this book, Tracy Dorr shows you how to make the most of props, making savvy choices for individual and group portraits created in the studio or on location. Packed with inspirational techniques and images from ten contributing photographers (among them, Andrea Crabb, Ashley Warren, Aileen Treadwell, and Mimika Cooney), this book will inspire you to create more evocative images of any subject—from infants to engaged couples—and enhance your brand through the effective use of props.

This comprehensive volume teaches photographers simple approaches for producing client-pleasing family portraits in any location and with the use of minimal equipment. Family photographers must face all of the typical challenges that the average portrait photographer faces, but as the subject numbers increase, so do the number of issues the photographer must confront in order to produce a pleasing, saleable image. The methods used to produce 60 high-end images of actual family groups are shared here—including what went in to the conceptualization process; the posing and grouping strategies; and how the photographer can establish rapport with his subjects, especially with babies, children, and disinterested teens—address the entire range of obstacles portrait photographers must overcome. Also featured are tips on modifying and manipulating studio and natural light, how to use physical elements as posing aids, and what tools are needed for off-site work. With lighting diagrams and alternate images, each section in this book illuminates the many aspects of family portrait photography, equipping and inspiring photographers to create to create quality, heirloom-worthy images.

Acknowledging the growing demand for professional portraits that document the beauty and unique personalities of beloved canine companions, this well-rounded guide details the ins and outs of the businesseither as the sole pursuit of a photography venture or as an additional service to be offered by a general portrait photography studio. Tips for establishing a body of work that reflects ones style are presented along with techniques for acquiring and servicing paying customers. From utilizing social networking and making strong first impressions to preparing for sessions and finding effective pricing for work, this invaluable handbook covers every aspect of this niche art. Also included are sections on maintaining relationships to establish repeat clients and the benefits and realities of charitable work. Packed with charming images and practical techniques for achieving financial success, this book is a must-have for those who photograph dogs for a living.

A comprehensive guide to backgrounds, this guidebook instructs professional and amateur photographers on how to master the art of an often overlooked, yet essential, aspect to portrait photography. Highlighting a wide swath of background options—including painted backdrops and sweeps in a studio, working with blue and green screens and various digital options, or working on site in urban and rural settings—this resource provides hundreds of images that not only illustrate good form and best practices, but that also touch upon common pitfalls and aspects that should be avoided while shooting. Rounding out this book are images and commentary from several professional photographers, including Shannon Sewell, Gary and Pamela Box, Jen Basford, and Michelle Moore, that highlight important aspects of backgrounds and reinforce the lessons and chapters.

A complete guide to creating alluring photos, this book is divided into four parts—the body, studio, locations, and the outdoors—with each covering an important aspect of posing the human figure to look its ideal best. Beginning with the basics of body and hand and head posing, this study details the corrective posing techniques that enhance the appeal of a subject while minimizing any concerns they might have about their appearance. From there, award-winning photographer Joe Farace educates readers the importance of knowing what lens to shoot with, understanding the benefits and limits of black-and-white shots, and mastering the use of a flash. In addition to real-world posing techniques, the author presents real subjects—ranging in age from 18 to their late 40s, with a variety of looks and figure types—demonstrating the effect of careful posing on the types of subjects photographers are most likely to encounter in their professional lives. Armed with these techniques, photographers have the skills required to approach each glamour session with greater confidence, ensuring that they reap the rewards after the shoot in the form of better, more salable images.

From magazine ads to web applications, this instructive handbook details the ever-expanding area of product photography and discusses the unique skills required to be successful. Beginning with the basics for creating professional-looking shots, the qualities of light and the rendering of color and texture are covered while the tools to be used for controlling those qualities is explained through a step-by-step lighting setup. The latter half of this guide compiles images created on actual assignments, depicting a variety of products photographed in a range of settings. Each image is accompanied by a discussion of the client's intent and the realization of those objectives. Offering procedural images, diagrams, and set-up shots to illustrate the addition and modification of light sources, problems can be identified and corrected on-set making this an invaluable tool for amateur and professional photographers alike.

Fully exploring the possibilities of the flash stick, a new modified light stand, this in-depth guidebook helps professional photographers more efficiently create spectacular shots. Used for solo shooting, the flash stick helps photographers distance the flash from the camera, allowing the creation of images that would be impossible with on-camera or hand-held flash—and to do so without the need of an assistant. The manual describes proper manipulation and use of the stick and how it not only helps cut a professional’s overhead cost but also makes lighting easy and quick. Rod and Robin Deutschmann include instruction on building a flash stick, as well how to construct a “double-barrel” version for even greater creativity. From setting up communication between the camera and flash, to modifying the light, to balancing the flash and ambient-light levels, all the instructions for skillful mastery and flawless use of this exciting tool are included.

Detailing the many uses of the most important component of any photographlightthis handbook shows readers how to infuse a still frame with emotion, action, and other storytelling qualities that define great photography. Professional photographer Barry Staver explores techniques for designing effective lighting setups with flash by beginning with an overview of fundamental techniques, then teaching readers how to go beyond the basics and refine their images to perfection through the careful addition of flash. Applications of each of the three major categories of flash equipment are covered, first with electronic flash techniques for location shoots, then mid-range strobes for studio work and location shots, and finally heavy-duty strobes that provide the ultimate in power and control for studio photography. Additional aspects of light instruction include balancing flash with ambient lighting and choosing and using light modifiers, as well as a bevy of before-and-after images to help photographers cover all of their lighting options and know how they can be implemented to their greatest effect.

A profitable, efficient senior portrait studio is made possible with the help of the invaluable information in this book. Whether revving up a slow studio, branching into the teen and senior market, or capitalizing on building a profitable studio from the bottom up, photographers will find all the how-to details in this updated edition. Pricing strategies to ensure the business can stay afloat even during slow times, how to craft successful marketing and advertising campaigns to get clients in the door, and the latest surefire ways for using social networking to reach clients are just some of the provided tips that help get a studio noticed. Far more than a business book, it also includes suggestions on creating images that appeal to this age group, posing basics for seated and standing portraits, and hints for how to handle perceived flaws using corrective posing and lighting techniques that make every subject look his or her very best. This updated edition features all-new images and captions, updated information on technical tools, and plenty of new ideas for maximizing the excitement level during a clients portrait session.

Providing readers with a study of learning how to turn poorly lit images into finely crafted, masterfully lit photographs, this guidebook instills photographers with the self-confidence to think on their feet and photograph any portrait subject anywhere. Acclaimed photographer Neil van Niekirk presents seven distinctly different lighting scenarios-available light, exposure metering, a touch of flash, bounced on-camera flash, off-camera flash, video light, and hard sunlight-to show readers how to manipulate the direction and quality of light, the subject's and photographer's position, and numerous other variables so as to turn a bad image into a stunning, professional-level portrait. Packed with dozens of instructional, full-color photos, this work also features 10 sample photo sessions, allowing readers the opportunity to see the seven lighting scenarios put to practice.

Opening with a discussion of what it means to be a professional photographer, this workbook evolves into a career guidebook for amateur photographers to make the transition into the business of shooting on a semiprofessional level. Acclaimed photographer Don Giannatti shows how to best lay the groundwork for a successful business by developing a comprehensive plan for a new business—then demonstrates how to refine this plan based on personal experiences as the process unfolds. From determining the genres of photography the business will specialize in and selecting necessary to keeping overhead costs in line to maximize profits, this guide provides the information to achieve success, whether an amateur looking to build a new career or a professional who wants to enhance the efficiency and profitability of their business.

On-location photographers are faced with ever-changing lighting conditions due to the time of day, the weather, or the surroundings, and this book explores how to evaluate, use, and shape the available light to get the best results in any situation. The book begins by showing photographers how to assess available light and exposure, providing information on the quality and characteristics of light and the necessary tools and techniques for measuring them. The guide then focuses on portable lighting solutions that a single photographer can usewith minimal or no assistanceto customize the given light, from on-camera flashes and monolights with battery packs to umbrellas, soft boxes, and LED video lights. Numerous examples of difficult lighting situations are offered, as well as the progression of different light sources usedboth correctly and incorrectlyto capture the final photograph.

From yearbook advertisements, postcard mailings, and promotions to website development and digital graduation announcements, every corner of the teen and senior portrait market is covered in this book of advice. Featuring the artistry of top senior portrait experts, this book showcases the blending of posing techniques with creative compositional and design methods in order to capture each subject's full personality. Advice on posing, communication and expression during sessions, studio lighting, outdoor lighting, working with different client personalities, pricing, and proofing is provided.

Beginning with the basic laws that govern photography, this legal manual helps photographers understand the basic matters of access and privacy, covering issues such as shooting images on private property, consent, and the photography of public groups. Subjects addressed include the legalities of photographing currency, stamps, securities, trademarks, seals, and insignia; military and nuclear installations; copyrighted materials; children; and animals. This updated handbook includes changes in the copyright and national security laws, including law as it applies to digital imaging as well as video and audio recording of public and private activities.

Going beyond how to capture memorable family photos, this examination spotlights the special touches and relationship-building skills that turn subjects from clients into friends. The authors signature techniques for generating repeat business are shared, revealing how to remain a familys constant photographerfor yearsfrom maternity portraits and baby photos to wedding images and senior snapshots. Specific suggestions are featured, including reaching out through social networking sites, blogging, and hosting special parties and events. Offering a comprehensive approach to building a successful portrait business, this handbook demonstrates how relationships with subjects are just as important as the pictures created for them.

The fundamentals of running a professional photography business and studio are explained in this guide to the commercial side of photography. A road map to navigating the perils and embracing the triumphs, this reference covers all the critical skills required to establish a business, design a product line, market services and products, and manage the bottom line. Topics include selecting the right insurance package, obtaining the various licenses and tax IDs, and hiring the best employees. An invaluable resource for photographers, this is a must-have manual to the mechanics of successful professional photography.

With detailed, informative instructions for capturing personable and memorable yearbook photos, this reference presents step-by-step demonstrations on advertising, talking to clients, producing outstanding images, and finalizing a sale. Noting the delicate balance of pleasing parents and teens alike, this resource illustrates how to marry the latest fashion-oriented photography trends with the needs of the family member who is paying for the session. A wealth of lighting and posing techniques combine with tips for analyzing the subject, choosing which features to accent and which to downplay, and creating alluring, fashionable looks that the whole family can appreciate. Emphasizing the value in allowing seniors to personalize their photos by bringing the shoot to their home or a more meaningful location, the guide also includes suggestions for incorporating additional visual elements such as pets, musical instruments, team uniforms, best friends, or significant others.

From creating a strong internet presence and high-quality, eye-catching mailers to ensuring happy customers and promoting word-of-mouth referrals, this indispensable handbook details the multitudinous ways wedding and portrait photographers can supercharge their marketing efforts to bring in more clients and better profits. Containing a step-by-step guide to the power marketing method—a systematic, proactive approach that takes advantage of the best possible resources available—photographers will learn how to understand their customers, identify their hook, and establish program goals and objectives. Five of the biggest and most oft-encountered mistakes made by both new and struggling studios are discussed, as well as how to establish an effective pricing strategy and become comfortable with self-promotion. By incorporating these proven sales and presentation strategies, photographers will be able to put forth their best sales approach, point out the features and benefits of their product, and overcome client objections to close the sale.

The best images by the best photographers from around the world are featured in this collection that reflects the pinnacle of contemporary photography, both in terms of technical skill and creative ingenuity. Appealing to photographers of all levels, this book includes images from all genres of photography--from wedding and fashion to portrait and product--as well as more than 100 instructive articles. In each chapter, the images and techniques are thematically grouped to provide for rapid learning and easy cross-referencing. The breadth of topics, the high quality of the images, the technical skills required to create them, and the sheer creativity reflected in each shot, makes this collection an essential addition to any photographer's library.

The opportunities that digital technology presents are almost limitless, but so are the problems that can arise when trying to retrofit a film-based photography business to the new digital marketplace. This guidebook explores digital imaging technology with some of the world's leading wedding, portrait, and commercial photographers, drawing on the experiences of professionals for practical advice for photographers who are still struggling to perfect their digital work flow. Topics include the selection and purchase of the right equipment, choosing the right business model, and tips on innovations in color management and retouching. Step-by-step instructional images and screen shots are included throughout, allowing for a concrete grasp of the detailed processes and techniques.