Bøger udgivet af Amherst Media

Information on everything from forming client relations and marketing, to new audio, lighting, editing, and animation techniques.

The iPhone camera is a sophisticated device. It has compelled millions of people worldwide to take a new or renewed interest in photography. Lets face it: most of us now have a tiny yet highly competent camera in a pocket or purse at all times these days, and we use it to grab shots of people, places, and things more and more often as the technology improvesand you know what? Were largely pleased with those captures.If youre a SERIOUS photographer, you may be wondering just how much mileage you can get out of your simple, ever-ready iPhone camera. Well, the answer may surprise you. In this book, Michael Fagans deconstructs photos taken in 60 scenarioswith a diverse array of subjects, in changing lighting conditions, in places that present unique challengesshowing you how to use solid, traditional photographic techniques to create great shots. Yes, Fagans will teach you the basics of creating a great photo. But theres far more: Hell show you that an iPhone, with the aid of apps, can mimic looks achieved by vintage cameras, a range of lenses, and countless filters.In this book, Fagans teaches you how to use free and low-cost apps and Instagram options to create (or, rather, re-create) beloved vintage-photo effects that youd achieve with the Holga (a plastic vintage camera known for its unexpected lens distortion) and medium-format-camera looks. Youll learn how to choose and use digital lenses, filters, and effectsand combine and re-combine themto intensify color and contrast, de-saturate color, introduce lens aberrations, play with the grain and color cast in the image, and much, much more. What to emulate the look of vintage film stock to create a photo with an aged, time-worn feel? No problem. Want to introduce a little focusing inaccuracy for effect? Easily done. Want to do these things AND use traditional, professional artificial lighting sources (think a large softbox), a professional image-editing platform (Photoshop), and really refine your message while pulling out all the stops? Fagans shows you how.The deconstruction of the images in this book makes it worth the price of admission. Still, however, there is far more: Fagans is a photographers photographer. The book is peppered with inspiring quotes from Ansel Adams, Minor White, and countless other photographic visionaries that speak to the heart of photography.

If you’ve got great camera skills and want to take the plunge and make your passion a career, you’ll need to build a solid business foundation from which your passion and creativity can take flight. If you’re like most artists, the business side of things seems a bit dry—and it may be something you dread. Fortunately, Lori Nordstrom takes the sting out of your studies and gives you all of the skills you need to plan your business, attract the attention of the clientele you want to serve, recruit a staff that supports your creative and financial objectives, create a top-notch customer-service experience, and show and sell your unique images to happy clients, time after time.Lori Nordstrom is an award-winning photographer and an active lecturer and blogger who inspires other photographers to make smart business decisions that positively impact the children-and-family portrait industry as a whole. In this book, she’s compiled her hard-won tips, sharing clear, simple ideas for developing your personal style; identifying your ideal client base, creating a referral system, constructing displays, getting media coverage, and hosting events. She’ll also help you understand how to hire a staff, create a budget, schedule your time, manage your workflow, and establish a sense of value and a cost structure that allows for a nice profit.Because all of your pre-session efforts should lead to a successful photographic experience for your clients, special attention is given to cultivating a standout studio experience that allows clients to feel relaxed, happy, and yes, pampered. Nordstrom also helps readers work through some issues that are notoriously challenging for photographers—breaking free of pricing set points, selling their products, and overcoming client objections to close the sale.This book offers a fresh, exciting, and friendly approach to building a sustainable business that affords photographers the opportunity to confidently create—and make a great living.

Offering inspiration as well as guidance for portrait photographers to use during sessions with infants and toddlersnotoriously difficult subjects for posingthis guide takes a uniquely visual approach to instruction through its 500 stellar shots. With the challenges faced while working with children, it is easy to end up in a rut of go-to poses. The book counters the stock image effect with its broad variety of creative options, and incorporates experience-based knowledge on achieving successful results, such as creating a comforting zone for the child or the potential assistance of integrated props. The poses highlight what the parents love to see while considering what will work with even the most willful of young subjects.

Tag Line: Take a visual tour of extreme weather with this beautifully illustrated book.Benefits to Readers. see the skies as impacted by clouds, lightning, Northern lights, and more. text geared toward extreme weather enthusiasts. images gathered from numerous locations, using varied photographic approaches evoke an emotional response in the viewer, then surely readers will see why the skies are his muse

Photographers seeking to enhance the creativity of their shots will be well pleased with this guide from seasoned professional photographer Lou Jacobs Jr. Beginning with an overview of the gear required, the fundamental techniques involved, and the results that can be achieved using off-camera flash, the book then explores the work of 10 top photographers who use off-camera flash to create their powerful images. These photographers reveal how off-camera flash helps them bring to life their creative visions and accomplish their assignments, from business and fashion portraits to images of children, families, weddings, and more. Many of the images are paired with lighting diagrams for a quick understanding of these often complex setups. For photographers who want to hone their skills, or start taking advantage of the enhanced potentials of off-camera flash, this book provides a useful insight into the process.

Arguing that photography should be about more than gear, shooting modes, and computer programs, this book highlights methods for creating artistic photographs in the moment a picture is taken, rather than later in the editing process. In stark contrast to the "fix everything in post production” approach dominating modern digital photography, this reference demonstrates a more purposeful approach to shooting each frame-carefully considering the subject's focus and determining the best camera settings, lighting, lens choice, and composition to achieve that objective. Beginning with basic controls that can have a profound effect on your images, such as shutter speed and aperture, it goes on to explore how these settings, along with white balance adjustment, can be used to draw out the artistic value inherent in a scene or subject. In addition, a section on selectively and intentionally adding blur effects explains how to create wild effects that cannot be achieved otherwise. Rather than relying on a computer to "fix” images, Painting with a Lens provides the tools essential to becoming an artist with a camera.

Encouraging photographers to take a subject-oriented approach to lighting, this manual shows it is possible to make better decisions about both the technical and artistic aspects of lighting. It teaches how to identify qualities the subject possesses that the light will react with and how to use this knowledge to create perfect photographs. Through a variety of amply illustrated shoots, the book explains how to approach each image from the perspective of controlling the subjects appearance to match the photographers vision for the picture. This comprehensive guide covers such topics as the benefits and drawbacks of various lighting tools, the effect of light placement, and controlling lighting ratios. Designed for intermediate-to-advanced photographers, it illustrates techniques for using light as a tool to capture the subject in the best possible manner.

Straightforward lessons and instructional images offer an efficient way to learn the key elements of successful glamour photography in this inspiring guide. The photography in the book uses real women, just as photographers of any skill level will be working with everyday people, and the book takes photographers through the process of creating flattering, individualized portraits that accentuate each subject’s best features and minimize any areas about which they might be self-conscious. In addition to useful insights on lighting and posing techniques, it provides ample guidance on the delicate issue of the subject’s emotional comfort—a critical factor in the success of the images and the client's happiness with the session. The book addresses different locations and natural versus artificial lighting scenarios, and also includes extensive postproduction tips and tricks.

Essential for professional commercial photographers but with appeal for anyone who enjoys architectural photography, this book explains how to build better light indoors while finding the optimal positions for capturing images. Beginning with advice on understanding angles, controlling perspective, and becoming familiar with the tools necessary for capturing interiors, this guidebook then progresses onto explanations of various types of light, methods for manipulating them, and circumstances under which different lights should be utilized. Also included throughout the book are example shots of homes, businesses, and public spaces followed from start to finish, illustrating the challenges of the shoot, how these problems were solved, and any work that required editing after the shoot.

Good lighting is everything in portraiture. The right light sculpts our subjects, smooths the skin, evens skin tones, and helps create the feeling of a third dimension in a two-dimensional image. The gold standard of lighting has, for the better part of a century, been produced by artificial lights (hot lights or strobes) in the studio. These sources allow for precise lighting effects on demand. However, artificial light cannot match the beauty or ambience that gorgeous natural light creates—and studio lighting can break the bank.In part 1 of this book, Carl Caylor introduces readers to a failproof method for understanding, shaping, and harnessing natural light for dazzling results that rival studio-lighting looks. Using your powers of observation, an understanding of the physics of light, and employing a couple of inexpensive tools (reflector panels to bounce light and a gobo to block light), Caylor shows you how to make the most of the sunlight for indoor and outdoor location shoots—and even studio work. You’ll learn how to tweak the direction of light and manipulate lighting angles to re-create classic portrait lighting styles—short lighting, broad lighting, Rembrandt lighting, and more—that flatter and contour your subjects’ facial structures to make them look their very best.In part 2 of the book, Carl provides an in-depth analysis into the techniques he used to create 60 beautiful natural-light portraits in myriad locations and circumstances, producing a wide range of portrait looks. Readers will learn how to integrate other elements that are important to building an effective portrait—including prop selection, wardrobe, composition, expression, posing, and even planning for a top-notch, contrasty black & white shot.The text in this book, along with inspirational images, will coax many readers to enjoy a “back to basics” approach that will allow them to produce technically exquisite and profoundly artful, flattering portraits that will sell themselves to clients every time.

There are no two ways about it. Creating spectacular lighting, coaxing gorgeous poses, and producing a stunning image concept for wedding portraits is a challenging task. You need to flatter your subjects in a remarkable array of locations, at various times of day, and you must produce standout looks that capture the mood or theme of the day, the personalities involved, and also show the environment to best effect. Of course, getting the perfect shot becomes an even more daunting task when you consider that you need to work fast to minimize the amount of time the bride and groom are separated from their guests and festivities. Add to these stressors the fact that many of the moments that will be captured are fleeting. Yes, wedding photographers do have their burdens to bear. Fortunately, this book functions to shed some light—both literally and figuratively—on the challenges photographers stumble across on any given wedding day.In this book, you’ll get a behind-the-scenes look at the strategies award-winning shooter Daniel Doke uses to create exquisite wedding images indoors and out. Sixty of Doke’s best images are deconstructed, providing you with insight into the details that went into getting the perfect shot. With the aid of a lighting diagram, descriptive text, and select alternate images, you’ll learn to create flattering highlights and shadows that sculpt your clients’ bodies and faces. You’ll also learn to light for a dramatic, high-fashion mood or modify light for a softer, more romantic look. You will discover strategies for working in mixed-light scenarios, overpowering midday sun, shooting at sunset and at night. Posing and compositional strategies are detailed as well.Doke presents instruction in simple terms and will delight readers with his signature style. Part education, part inspiration, this book will help any wedding photographer push his/her creative boundaries and produce remarkable fresh new images.

Designed to address the challenges of posing two subjects together, this visual sourcebook offers creative, evocative poses for a variety of two-subject groupings, including romantic couples, business partners, friends, and siblings. Through the inclusion of contemporary images from some of the worlds most accomplished photographers, shutterbugs will learn how to finesse poses to show the relationship between the subjects in the portrait. Grouped according to how much of the subject is included in the framefrom head-and-shoulder shots to full-length portraitsthis manual is organized to teach compositional skills and how to direct the eye to points of focus within an image. An indispensible handbook for beginning, intermediate, or professional photographers, this book provides inspiration along with a plethora of images for igniting a creative spark.

In this book, Tom Gallovich shows readers how to use their cameras exposure controls (aperture, shutter speed, ISO) to establish the focal point of the image and create the overall mood of the shot and choose a particular lens or focal-length setting to massage the way elements in the original scene will appear within the frame. Next, he presents chapters on using shape, color, lines, and arrangement to strengthen the intended visual message. Readers will learn how to best place their primary subject (and in some cases secondary subject) for maximum impact and will discover artistic strategies that reinforce that decision through careful use of color, tone, highlight and shadow, leading lines, curved shapes, and relative sizequalities that will contribute to the overall mood in the image. Copious illustrations emphasize the impact that putting these concepts into play will have on your imagesand these are often coupled with images that show how ineffective images are when those important compositional needs are not attended to.

Bill Lemon is a veteran shooter who has mastered the art of creating evocative nude and glamour images in an endless array of locations and scenarios, achieving striking, evocative portraits every time. In his newest book, Bill teaches readers how to re-create some of his favorite portrait looks outdoors, where the stakes are high, the light is every changing, and environmental unknowns lurk at every corner. Presenting 60 main images, Bill provides readers with a bottom-up look at the strategy used to create the shot from the conceptualization, to the location scouting, to the camera and lens settings, to the posing and composition. Youll discover great tips for inspiring the models confidence, creating graceful lines in the body, maximizing body contours with light an shadow to emphasize the models assets and downplay flaws, and more. In each of the sixty portrait sections, youll find supplemental images that show how lights and/or modifiers were positioned, how image flaws were corrected, and/or review alternate poses that will help the model build variety in her portfolio.

In this book, Michael Mowbray shows readers how to set up a completely speedlight-based portrait photography studio. He goes in depth regarding gear and techniques, providing photographers with scores of example portraits and lighting diagrams to make it easy to follow along and replicate the portrait lighting effects that he shows. Readers will learn about selecting speedlights (Mowbray covers Canon, Nikon, and third-party units), learning standard operations, and working with the units on the cameras hot shoe (a connectivity device on top of the camera) or in the periphery for more flexible, controllable results. Readers will learn why modifying the light from speedlights will produce a lot more bang for their buck and will also discover a host of toolscommercial and DIYthat can be used to change the direction, color, and quality of light for the ultimate artistic control.

Offering a streamlined approach to creating studio-quality images, from backdrops to lighting, Joe Farace instructs photographers on selecting the gear that provides the most value and requires only minimal storage space. Emphasizing portability and ease, Farace also provides techniques for using small flash units to create big portrait-lighting effects. Also included is a demonstration on the use of green-screen technology to digitally superimpose on the image any desired type of background, thereby eliminating the need to buy and store dozens of unique backdrops. Once each piece of gear is finally in place, more advanced demonstrations include lighting placement, adjusting lights to suit each unique subject, and metering them for correct exposure. Lessons also include creating classic portrait-lighting effects and tips on posing subjects, as well as a final walk-through of the postproduction phase and troubleshooting common challenges.

With the surge in popularity of small flash photography, this guide is a timely resource for shutterbugs looking to take full advantage of a growing trend. Studio flash systems are expensive, unwieldy, and often require the help of a hired assistant. The advent of the small flash allows working photographers to avoid large investments, gives them mobility when traveling to off-site photo shoots, and offers them functionality for illuminating small areas. Covering all aspects of the small flash, including gear selection, placement of flash units, and proper settings and communications, this helpful how-to also offers techniques and practical advice from a variety of practiced shooters who work with this illuminating medium. Professional and aspiring photographers will reap the rewards and overcome the challenges of shooting with a small flash with the help of this instructional manual.

This lighting manual shows that successful studio photography does not require a warehouse-sized space brimming with expensive lights, Hollywood-style facades, and a half-dozen assistants making the client lattes. Rather, this guide shows photographers how to create studio lighting effects that range from clean and classic to highly complex and use a garage, spare bedroom, or even a backyard as their studio. The simple setups show that one to three small, inexpensive electronic flash unitsalong with budget-friendly stands, communication systems, and some do-it-yourself light modifierscan be combined to create brilliant studio-quality images without the studio. Numerous sample shoots and plans provide clear instructions for taking control of any environment to create spectacular images.

Enter the mystical world of infrared photography. Author Joseph Paduano covers the equipment and techniques one needs to produce stunning infrared images in b&w or color". . . . escorts the reader into a fascinating area of photographic experimentation".--NEW YORK TIMES.

Aiming to help portrait photographers yield pleasing results with a variety of body types, this tutorial evaluates the subjects appearance and suggests refining poses, providing tips to make sure each subject ends up with a result they like. Using before-and-after photosand working through every region of the body from the head to the feetacclaimed professional instructor Jeff Smith demonstrates simple posing adjustments and explains how various poses can conceal problem areas and maximize positive assets. Also covered are common mistakes that photographers make when posing their subjects and how to best match that pose with the setting, coordinating an overall feeling and style that makes every client look outstanding.

How to effectively use a telephoto lens.

Offering a variety of options for refining poses and spicing up portrait sessions, this visual sourcebook addresses the problems that photographers often run into when taking portraits of men, whether the pictures are for male fashion shoots, weddings, family shots, or individual portraits. For ease of use, this reference groups sample images according to how much of the subject is included in the frame—from head-and-shoulders shots to full-length portraits. Containing contemporary images from leading professionals, this indispensable manual explains posing fundamentals as well as how to offset the fears, concerns, and insecurities that men can bring to a portrait session.

With a practical approach to the art and business of professional photography, this handbook shows how to use lighting more effectively, efficiently, and economically. Beginning with a discussion of lighting sources and moving into an outline of light modifiers, this guide demonstrates how a few light sources can be infinitely modified to create precision lighting effects that are customized for each subject. Every aspect of designing a flattering lighting setup is covered in detail, with techniques from head-and-shoulders business portraits to full-length glamour images. Including before-and-after shots and ample setup shots to show lighting from both the photographer’s and subject’s point of view, this invaluable resource is a must-have for photographers looking to improve their studio lighting skills.

Tim Kelly is a Master Photographer whose portrait work has inspired people in the portrait photography industry since the 1980s. His work has a classic, polished quality that beautifully depicts the personality of each subject, with no gimmicks. His style is reliant on careful camera technique, flawless lighting, and an uncanny ability to coax the most flattering-possible pose from every man, woman, and child who steps in front of his camera.In this book, Tim Kelly presents 60 of his most impressive and diverse black & white portrait images of men, women, children, and groups. For each of the sixty images, readers will get a deconstructive look at every aspect of building the image, from the ground up. Kelly will discuss the creative concept behind his images and share the gear, exposure, lighting, and posing strategies he learned to create gorgeous black & white portraiture with an exquisite tonal range, beautiful, form-flattering highlights and shadows, and both refined and comfortable poses that invite the viewer to study the image frame.This book contains all of the information you need to create standout black & white portraiture–from conceptualization, to posing and lighting, to postproduction and printing options.