Bøger udgivet af Associated Publishing Company

Artificial Intelligence is an indispensable text for teaching and learning artificial intelligence. It focuses to study the concepts of artificial intelligence. It helps to learn the methods of solving problems using artificial intelligence. It also introduce the concepts of expert systems and machine learning. Features: P Student friendly -written in a clear, concise and lucid manner P A sincere attempt has been made to introduce the basic concepts P Each chapter is organized into small sections that address key topics P In-depth coverage and good style are emphasized P Motivates the unmotivated P Explains the philosophy behind the artificial intelligence P Covers both elementary as well as advanced concepts P Aids understanding of concepts by providing diagrams and program listings wherever appropriate P Logical flow of concepts starting from the preliminary topics to the major topics

Marketing orientation is an essential for the success of business organisation, as marketing has become cumbersome in competitive era. Fundamental understanding of marketing principals and marketing techniques help the business organisation to have the consumer acceptance and loyalty profitably. Understanding of marketing is also essential for the consumer to take right buying decision at right time. The present book is a sincere effort to provide through understanding of conceptual base of marketing to the readers. It covers a wide range of topics relevant to marketing and promotion of products. It focuses on the importance of marketing for the marketers. Depending upon the present era or market the focus has been given on Marketing Philosophies, Marketing Mix, Product & Services, Consumers Behaviour, Branding, Advertising, etc. Caselet has been developed in the beginning and case studies in the end of the chapters. The Learning objectives provide the outline to the chapter detail and summery put the chapter detail in nutshell. Multiple choice, short questions and long questions during the chapters helps in quick revision of the developed topics. The objective of the book is to through knowledge about the numerous dimensions of marketing in a systematic manner. We hope our efforts would help all those who are desirous to have marketing knowledge

The objective of this book is to elaborate the commercial chicken production system of India with our own farming perspectives. There is a striking difference between western and Indian poultry production systems, which has to be clearly understood for effective professional practice of poultry production in India. Largely, Indian poultry system is tropical climate based and our experience in tropical chicken egg production is unique.The content of commercial chicken egg production is sequentially presented in the book for easy and comprehensive learning and activities have also been provided at the end of each chapter for practice. The target audience for this book is undergraduate and postgraduate students of veterinary science, poultry science, commercial poultry farm managers, farming aspirants and practicing field veterinary technocrats etc.

In the present book "Soil and Applied Microbiology" subject matter has been presented through nineteen chapters and four units. The first unit soil microbiology briefly explains introduction to soil microbiology, history and development of soil microbiology, distribution and importance of microorganisms, diversity of uncultivable microorganism - metagenomic approach, rhizosphere and its importance, plant growth promoting rhizobacteria, plant - microbe interactions and bio-geochemical cycling. The next unit environmental microbiology deals with introduction to environmental microbiology, soil microorganisms in biodegradation of pesticides and herbicides, biogas production, biodegradable plastics and bioremediation. The third unit food microbiology describes microorganisms associated with food & dairy products. Biofertilizer, microbial agents, microbial products, antibiotics - microorganisms involved & importance and biosensor are depicted in unit fourth. The book will be immense value for students, teachers, researchers, microbiologists, biotechnologist and other people interested in soil and applied microbiology .

the book are very relevant to the competitive examinations and most of the previous year question asked in different exams had been incorporated. This book fulfils the need of a good reference-cum text book for the student community. We express our sincere thanks to scientists & seniors from CSA University of Agriculture & Technology, Kanpur for their inputs in terms of material collection, compilation and correction. Every effort has been made to ensure that the information collected from various sources such as individuals, institutions, organizations and publications are accurate. We hope that this book will be a useful reference material for the teachers, practitioners and students searching their careers in ICAR Institutes, Indian agriculture and horticulture universities, State Agriculture/Horticulture Department and for competitions like State Public Services/UPSE/ARS/JRF/SRF/NET along with entrance examination for B.Sc., M.Sc. and Ph.D. Degree in Horticulture. We hope that this effort will help the readers in their endeavours. All the suggestions in making the book further informative are always welcome.

The sun shines for a country, if smile appears in the farmers' face, a hard truth for the country like India. So many administrators and decision makers have been replaced the seat of path-finder in the above regard, but it has not clearly been shown till date that which path leads to farmers' smile? So many mechanisms and machineries has developed to address the issue of farmers in India. Most of the time these mechanisms are uni-dimensional in nature i.e., either from the farmers' angle or from the customers' view point. Rarely both of the dimensions have been integrated to shine the India with greenery scene, which is the main contribution of this research work being published as the book entitled "Efficiency of vegetable marketing: A study with the role of RMC". The above said path has been suggested in this book (research results) in the form of 'consumers positive orientation to words the vegetable shopping' and 'farmers-cum-businessmen happiness in their current profession' with the critical role of RMC (Regulated market Committee) keeping in view the vegetable products. The underlying factors of the above two dimensions, if can be integrated strategically, then the sun for India can really shine, as found out in the present research . On the context this book will be helpful not only for the researchers and academicians but also for the decision makers, planners and strategists in Indian sub-continent.

Agroforestry is the growing of both trees and agricultural crops on the same piece of land. They are designed to provide tree and other crop products and at the same time protect, conserve, diversify and sustain vital economic, environmental, human and natural resources. Agroforestry differs from traditional forestry and agriculture by its focus on the interactions amongst components rather than just on the individual components themselves. Agroforestry is recently gained great importance nationally and internationally due to its role in providing large number of ecosystem services. This book covers all basic and applied aspect of agroforestry e.g. planning, designing, tree improvement, management, ecosystem services, climate change, industrialization, engineering and, agroforestry programmes and policy in an easy and understandable manner. The book has been prepared to serve as a reference book to all the stakeholders engaged in activities related to agroforestry development. This book can also be useful for teachers and students engaged in the field of agriculture, environmental science and engineering, climate science, policy planning and land use system designing, etc.

Animal Oncology is a completely comprehensive book written in simple language covering the pertinent information to inculcate the knowledge of Neoplasms to Veterinary Students, Researchers and Practitioners. This Book is also useful to Medical and Dental Students.Readers of Oncology, who are often highly confused due to their imagination and understanding of this subject, will find this Book as a boon, which alleviates the hindrances of understanding Oncology. Clear illustrations on each and every aspect of Veterinary Oncology have been provided for easy understanding and remembrance.This book has two portions namely General Oncology and Special Oncology. General Oncology deals with the general concepts of neoplasms in 14 Chapters and SpecialOncology deals with specific neoplasms pertaining to different body systems in 35 Chapters. Special Oncology has been fortified with 155 colour photographs that havebeen taken from various tumour cases diagnosed by me over a period of more than 10 years. These photographs with their legends will make students and practitionersto understand about almost all neoplasms that occur in Livestock and Poultry easily.Research Articles published by us pertaining to certain tumours have been included for the interest of Oncology researches. Special staining and immunohistochemicalillustrations provided to certain tumours in this Book will also be highly useful to Oncology researchers. The World Health Organization and World Health Animal Organization-approved, Gold standard technique to finalize a growth/swelling/mass/tumour is Histopathological reading that would be well enjoyed by any Veterinary Student or Practitioner who is reading this book.

There is a steady communication of microbes in the human life, scientific community updating their knowledge about microbes. The association between microbes and humans is very diverse. This book "Microbes for Humankind and Applications" will be a novel and useful collection of large applications of microbes in differentes areas like food, pharmaceutical, diagnostic, medical, agriculture, environment, industry etc. The idea is to compile a reference book in various aspect of microbes application, that will help the life science researchers. Our aim is to make available a massive variety of topics related to microbes within a single book. The all chapters bring advanced information with current references. We will focus on topics that are presently challenging with applications of microbes.

Agriculture - the base for our life has been affected the most due to chemical farming system. Although, this leads to the maximum production of the crops and the vegetables on one side but hyper toxification of soil and water on the other. We have to minimize such farming system at the earliest and adopt organic farming system for the better future of the generations in the years to come. Sources of various raw substrates and their bio-transformation in to organic compost are some of the major issues for the farming communities. The present book is a key to disclose sources and availability of such raw and bio-degradable substrates which are generated every day and are either thrown out or dumped in to different places causing air, water and soil pollution along with their easy bio-transformation technologies in to organic manure.

Energy efficiency for industry involves a vast spectrum as varied as the industry itself. This book focuses on the utilities in industries which narrows down the coverage to a finite area. Here the concentration is on industrial utilities such as boilers, air compressors, motors etc which support all industries even though the industries have different processes and manufacturing lines. There are 12 to 15 utilities commonly used in all industries and these consume a large proportion of energy. While the processes in each industry are more complex and require a high degree of intricate knowledge before any improvement is undertaken in the process, the utilities can be approached more easily for the purpose of energy efficiency. Processes may have some uniqueness but the utilities have more commonality with other industries. This book is based on 'hands on' experience of visiting almost all major industries in the country for the purpose of selling the concept of energy conservation and energy efficiency in their industry followed by sale of software systems, sensors and monitoring equipment. For this purpose, many presentations were made in the locations of the industries and with content specifically applicable to them. As energy costs in manufacturing form a large component of total production costs, energy efficiency concepts find a very receptive audience across the industries and across the hierarchy in every industry. Consequently, all industries and people comprising management, engineers and operators will find useful information in the book which they can consider practical and put it to use in their work. In the book, each utility has been assigned a chapter. Thus if an engineer needs to improve energy efficiency of an air compressor he can obtain all the steps required for achieving his objective.

Over the millennia, the development of the society has led us to swim across the wars, socio-economic and political instabilities, natural disasters and unfavourable climate change thereby causing challenges to the carrying capacity of the Earth and endangering the survival of the future generations. Thus, the need for attaining a balance between environmental protection and socio-economic development of humans, and between the present and future needs, was felt by the intellectuals and researchers. As a solution to this, the concept of sustainable development evolved. Sustainable development aims to integrate social, economic and environmental approaches towards holistic development of mankind. However, the major challenges of sustainable development include adapting and mitigating global climate change, implementing disaster risk management, sustainably optimizing production and consumption activities, and poverty reduction. Hence, managing the strategies and policies of achieving sustainable development is essential. In this context, the present volume contains 16 scholarly papers, authored by experts in the field, which not only provide an overview of various aspects of the management of sustainable development, but also give an analytical account of the issues and challenges associated with it.