Bøger udgivet af Cengage Learning EMEA

In this new edition, Mick Hicks addresses the need for a new range of problem-solving and decision-making strategies for dealing with the modern business environment. He uses fictitious or semi-fictitious illustrations and cases, to give a practical guide for their use.

Explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, this book presents material in a concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service.

Provides a critical appraisal of the ideas about 'organizational culture', 'total quality management', 'flexibility', and 'excellence', drawing upon case material from a wide range of different organizational settings. This book deals in an integrated way the full spectrum of strategic change issues.

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ¿ebusiness¿ sectors.

Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.

Suitable for courses on which students are encouraged to be active participants in the learning process, this text offers a practical and activity-based approach to understanding finance for people who do not need to know the technicalities of finance and accounting.

By observing the lives and experiences of ordinary managers struggling to succeed in a business, this book considers basic questions about the nature of management.

In this established text, the role of the teacher, mentor and practitioner and discusses the importance of relationships within the education process. Reflective practice enhances the quality of the learning experience.

Provides a clear introduction to all of the terminology and concepts involved, and enables the reader to gain a thorough knowledge of the subject by blending technical discussion with real-practice issues, supported by practical exercises.

This work has been designed for undergraduate and postgraduate and post-experience students pursuing management and business qualifications that contain a dissertation component.

Designed for those who need a comprehensive introduction to the principles of statistical methods and their applications, this text presents step-by-step worked examples that are used to illustrate the use of statistical techniques in solving practical problems while self-study exercises test students' knowledge.

Suitable for students on degree - and diploma-level courses in leisure and tourism, this title features a section related to the hospitality industry through the use of examples.

The NEW edition of this best-selling textbook now takes a more evidence-based approach. Outlining the theory and practice of occupational therapy, the emphasis throughout is on the need for clear aims of treatment within a sound theoretical framework. It is still essential reading for students and lecturers in occcupational therapy at all levels.

"Nutrition: A Practical Approach" should be suitable material for those studying a nutrition module as part of a NVQ 3 in Beauty Therapy, as well as being of interest to health practitioners and holistic therapists.

This text explains the mathematical and statistical applications relevant to modern financial instruments and risk management techniques. It progresses at a comfortable pace for those with less mathematical expertise yet reaches a high level of analysis for the more experienced.

Explores the business opportunities and challenges associated with the development and management of tourism in a rural environment. This title examines the factors associated with the successful development of rural tourism and the significance of good practice.

Blending traditional and modern skills, this is a comprehensive and practical guide for all students of woodwork. Subjects covered include tools, doors, windows, floors, roofs, stairs and access.

Suitable for students on higher education courses, this title examines the hospitality industry and the ways in which it operates. It examines the accommodation industry: hotels of all shapes and sizes, guesthouses, hospital services, residential care, hostels, and halls of residence. It also focuses on the foodservice industry.

Part of a unique series written for Access to Higher Education students, this book addresses those modules covering psychology, sociology and ethics.

This is the first book to concentrate specifically on working as allies with individuals who are seriously disabled by mental health problems on a day-to-day basis. This enables the user to gain control of their own destiny as far as possible.

Explores dark tourism; that is, the representation of inhuman acts, and how these are interpreted for visitors, at a number of places throughout the world, for example the sites of concentration camps in both Western and Eastern Europe.

The assessment of mental health problems is vital to the successful planning and treatment for people suffering from them. This unique book provides a step-by-step giude to conducting this assessment, giving student nurses a humanistic perspective on the subject. This best-seller, written by one of the most experienced authors in this field has been updated to reflect new concepts and ideas.

Looking at critical issues for survival and success into the 21st century, this text offers a perspective on the convergence of approaches to managing risk and introduces new developments in current thinking.

An abridged version of "Operations Management" for more introductory courses. It uses a life-cycle structure which takes students through the entire operations process from beginning to end.

Using international case studies, this book looks at the factors which influence government tourism policy-making. It provides a framework for the study of tourism policy, contains chapter summaries, international case studies, a guide to further reading and questions for discussion.