Bøger udgivet af Collins

To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest city in South America bans all billboards, posters and signs in a fight against "visual pollution."In the hyper-developing "BRIC" countries -- Brazil, Russia, India and China -- marketing is taking incredible new forms. The unprecedented economic growth in these nations is revolutionizing marketing throughout the world. Drawing on more than two years of extensive travel and research, award-winning creative director Max Lenderman shares groundbreaking strategies and business models that every savvy marketer needs to understand.Brisk, fascinating and a little bit shocking, Brand New World is an indispensable guide for the new era of global marketing.

Some children inherit "the family nose." Autumn Stringam and her brother Joseph inherited the family bipolar disorder, a severe mental illness that led to their mother's and grandfather's suicides. Autumn, at 22, was psychotic and in in a psychiatric hospital on suicide watch; Joseph, at 15, was prone to violent episodes so terrifying the family feared for their lives. But after they began taking a nutritional supplement developed by their father and based, incredibly, on a formula given to aggressive hogs--Autumn's and Joseph's symptoms disappeared. Today they both lead normal, productive lives.A Promise of Hope is the personal story of Autumn Stringam's flight from madness to wellness, all due to the vitamin and mineral supplement that works on the premise that some forms of mental illness are caused by nutritional deficiencies. An honest book that exposes the hidden torment of bipolar disorder, it is the story of a daughter seeking to forgive her mother. A Promise of Hope is also an astonishing scientific account that moves from a kitchen table in Alberta to the treatment offices of a distinguished Harvard pshyciatrist and into the labs of a skeptical medial establishment. It climaxes in a bitter--but eventually triumphant--battles with Health Canada, in which the tiny supplement company is exonerated and praised for saving the lives of thousands of Canadians previously thought lost to mental illness. More than anything, A Promise of Hope is a powerful story and a call for a new understanding of the causes of mental illness and its treatments. 20% of Canadians will experience mental illness in their lifetimes Over 300,000 Canadians are affected by bipolar disorder (or manic depression) 15% of people with biploar disorder commit suicide EMPower Plus, the supplement that worked for Autumn, is being used and studied around the world, reflecting the growing awareness of the role of micronutrients in normal brain function.

Remember when it was just Montreal, Toronto, New York, Detroit, Boston and Chicago? Veteran hockey writer Mike Leonetti certainly does, and he's got a brand new trivia book to prove it! The Original Six Hockey Trivia Book challenges fans' knowledge of the NHL's most storied and glorious franchises. With more than 800 questions and answers-categorized by team and covering memorable games, records and awards, trades and outstanding players-the book also features more than 150 photos. And it's not just for those old enough to remember when the NHL only included six teams: The Original Six Hockey Trivia Book skates right into the 2006-2007 season with fascinating lore on the six teams that will stump even the most avid of fans. Here's what you can expect:. Detroit Red Wings: Gordie Howe broke Maurice Richard's all-time goal-scoring record when he scored his 545th career goal on November 10, 1963, versus which opponent and what netminder?. Montreal Canadiens: Named head coach of the Canadiens for the 2006-2007 season, this former Hab was a three-time Stanley Cup winner (twice with Montreal, once with Dallas). Name him.. Toronto Maple Leafs: When Darryl Sittler had his 10-point night against Boston on February 7, 1976, one other Leaf player scored two goals and added two assists in the Leafs 11-4 victory. Who was this other high-scoring Leaf?