Bøger udgivet af Copenhagen Business School Press

A practical perspective on tackling the complex planning problems characterized by multiple criteria or measures of performance. It introduces basic notions of how and why we plan, both as individuals and within organizations, and provides guidelines for choosing between alternative actions.

Market Intelligence provides managers with helpful concepts, tools and ideas on market intelligence and analysis. Additionally, it gives the reader some of the analytical tools used to analyze both micro and macro factors in the organization's environment to better predict future outcomes and help decision making.