Bøger udgivet af Cosimo

The advertising industry stands on its head since the arrival of web 2.0. With nearly two billion people online, the role of traditional media is under pressure and the consumer is increasingly dissatisfied with information overload and invasive commercial messaging. Unwilling to trust traditional brand marketing, the consumer is seeking advice online, discovering from other buyers which brands are worth committing to. In this revolutionary atmosphere, how can marketers and advertisers communicate their brand message effectively?Think Small, Grow Big is a survival guide for the marketing professional looking for answers and a clear road map for navigating social media. By reading Think Small, Grow Big, both seasoned and novice marketers and entrepreneurs will learn:¿ how to focus on customer service by using dialogue marketing and social networking to develop businesses.¿ how to appreciate current customers and their needs instead of trying to grab new customers without following through on marketing promises.¿ that when current customers are happy, they will become ambassadors, bringing in others and growing the brand.¿ that success is about relationship building beyond a sale, about using trust dialogue and friendly recommendations to build brand awareness, about keeping customers satisfied, and then growing BIG."Ab Kuijer has managed to create what many are looking for: a simple and relevant "how to" book for social media."-Maarten Albarda, VP Global Connections, Anheuser-Busch InBev"Mandatory reading for all start-ups (and their investors) who want to grow BIG!"-Candace Johnson, co-initiator of SES ASTRA and SES Global, the world's pre-eminent satellite systemAB KUIJER is a (social) media activist. He has broad experience in the communications field as a journalist, radio host, film and television producer, writer, and blogger. He is the founder and creative director of international communication agency JuniorSenior, based in Amsterdam. Kuijer was elected Europe's Best Youth Marketing Expert in 2010 by the Youth Research Partners. He frequently gives lectures and workshops on the innovation and application of social media. You can visit him online at www.abkuijer.com.Follow Ab on Twitter: @abkuijer.com

Dialogues with My God Self is a unique look into the heart and mind of a seeker of truth and his God Self. Written as a series of conversations addressing life's most important questions, this groundbreaking work is the result of years of philosophical study, travel, meditation, and the search for enlightenment, provoked by the desire to understand our existence and its Source.Dialogues with My God Self will resonate with anyone seeking spiritual insight and striving for a higher consciousness. It offers clear and insightful answers to timeless questions such as:¿ What is the nature of God? ¿ What is God's relation to the individual? ¿ Who am I? What is the purpose of my being here? ¿ What is the origin of evil and the cause of suffering? ¿ What is love?ALVARO BIZZICCARI received his Doctorate in Philosophy from the University of Rome in Italy before moving to the United States. He is a professor emeritus of humanistic studies at the University of Connecticut.He is the author of several publications (in Italian), including a book on St. Theresa of Avila, and essays on Christian Mysticism from St. Augustine to St. Francis of Assisi, Dante, St. Catherine of Siena, and Michelangelo's poetry. He can be found online at www.alvarobizziccari.com.

"A visionary and immensely practical approach to reforming today's bubble finance and taming its global casino. Verhagen [...] illuminates the win-win solutions possible when we combine monetary transformation with low-carbon, renewable resource strategies and equitable approaches to sustainable development." -Hazel Henderson, President of Ethical Markets Media, author and creator of The Green Transition Scoreboard ® As climate change continues to threaten the earth and as the global financial crisis lingers, governments and communities need to take charge of their own and global monetary systems. Sustainability sociologist Frans Verhagen proposes a solution-the Tierra Solution-to repair the present global monetary, financial, and economic systems that enrich the few, impoverish the many, and imperil the planet. Verhagen calls for transformational changes in order to advance climate-resilient economic development. The Tierra Solution proposes: - A credit-based financial system governed by a Global Central Bank, - A banking system without the privilege of money creation, and most importantly, - A carbon standard for the international monetary system with the Tierra as the unit of account. The Tierra Solution is an in-depth and thought-provoking read that shows an innovative path for global citizens who want to combat climate change, the economic crisis and poverty, and for public officials, economists, international development experts, and climate scientists who want to be part of an integrated solution to the dual challenges of climate change and financial crises. "Whether you agree or disagree, The Tierra Solution challenges us with an innovative proposal. No tinkering here. Verhagen is out to lay a new foundation for environmental and climate justice, with an overhaul of the international monetary system that builds the cost of environmental degradation into economic calculations." -Rev. Arthur Simon, President Emeritus and founder of Bread for the World "This plan for a carbon-based international monetary standard that addresses both climate change and global economic inequities is bold, visionary, and truly transformative. It is a must-read for everyone who cares about the fate of the earth." -Sheila D. Collins, Professor of Political Science Emerita, William Paterson University FRANS C. VERHAGEN is a sustainability sociologist with a Ph.D. in the sociology of international development from Columbia University. He founded the Queens Green Party, the Riverside Church Ecology Task Force, and the Ecolinguistics Commission. He has worked around the world and online teaching environmental policies and sustainability.

A Grumpy Man's Guide to Suburbia provides a hilarious perspective on life in the 'burbs. These short essays offer an entertaining look at everyday happenings, like tag sales ("Why would anyone work for fifty hours to make $43.25?") or what not to say when your wife comes home from the hairdresser ("You paid $25 for THAT?") or how to carve a turkey ("Score: Turkey 1, Herb 0"). The author provides humorous commentary on everything from houseguests to neighbors, from barbecuing to shopping for a spouse, and from marital communications to cleaning out the freezer. If you live in the suburbs or are married this book is a must."Poor Herb. he suffers so that the rest of us can laugh." - R.J. Marx"Full of truth! I send copies [of his columns] to my friends." - P. Haskell "It's not really Herb we end up laughing at - it's ourselves. There's wisdom in his wit!" -¬ K. Combs"Way to rant! Love the light-hearted approach/view!" - New York Press Association "I don't care how funny he is, he still doesn't pick up after himself." - T. Foster