Bøger udgivet af Entrepreneur Press

Leaders Lead. Followers Follow. You Can't Do Both.Acknowledging the great irony that most of today's inspiring entrepreneurs are following the crowd instead of doing what innovative leaders like Richard Branson, Mark Zuckerberg, and Elon Musk did to become successful, Silicon Valley management consultant Steve Tobak delivers some truth:Nobody ever made it big by doing what everyone else is doing.Drawing upon decades of personal experience with hundreds of accomplished entrepreneurs, CEOs, and venture capitalists, Tobak provides a unique perspective on today's technology revolution, exposes popular myths that masquerade as common wisdom and shows you what it takes to become a successful entrepreneur and an exceptional business leaders in today's highly competitive world.

The Father of Guerrilla Marketing, Jay Conrad Levinson, and marketing master Al Lautenslager equip you with a winning 30-day plan to revolutionize your marketing without depleting your budget. Armed with a daily dose of proven guerrilla principles, and the latest tactics and tools, you can reach your marketing goals, jump-start your sales, and watch your profits soar.

Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owners social media question how can I make social media work for me? Levys solution takesa cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social platforms to tactfully share, or bare, their brand, inciting consumer action. Readers also learn how to strip their social media strategy down to what works for their brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Social media marketers learn exactly what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers.

Driven entrepreneurs seem to always be in search of their "e;unicorn"e; team-that match made in heaven that opens the door to freedom and endless possibility. Unfortunately, huge obstacles-the "e;elephants"e;-tend to get in the way. Bringing her expertise from HR to EQ, Caroline Stokes offers real-world solutions to the people management problems business owners like you face right now. Dive into this book and learn how to:Hire the right people by taking your timeBuild an onboarding process that fits your company culture and makes new hires feel welcomeKeep employees happy, healthy, engaged, and educated so they always perform their bestThink smart before acting so strategies are their most effectiveAdapt to industry trends and workforce shifts to earn the best results

Entrepreneur Media and The Napoleon Hill Foundation have partnered to present a new twist on the classic Napoleon Hill tenets of success, featuring motivational keys to personal and professional success. These two well-known and sought-out brands have decades of how-to, self-help knowledge to bridge the gap between generations of entrepreneurs.

Write Your Own Success StoryBreaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love.Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing. This book teaches you how to leverage the fast-changing pace of technology to grow a business that gives you the freedom and flexibility you want. You'll learn how to:Assess your freelancing skillsetDetermine the best way to position your business to clientsResearch the most profitable freelance writing opportunitiesCreate a series of pitches that convert to profitable client relationshipsUse freelance job sites to build a strong client baseMaster the art of time management so you don't miss a single deadlineMarket your business in multiple channels to grow and scale your businessYou'll also get an inside look at a freelance writing business and related tips and strategies from a multi-six figure online freelance writer. So what are you waiting for? The time is "write" to start today!About the AuthorLaura Pennington Briggs is a former middle school teacher turned freelance writer, project manager, and online course creator. She's helped more than 8,000 students launch or optimize their freelance business since 2012.For more than 30 years, Entrepreneur Media, Inc. has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

In the newest edition of the Entrepreneur Voices series, entrepreneurs, venture capitalists, and experts from both sides of the board roam present their best pitch-crafting, deal-closing strategies to help readers plan, pitch, and launch the business venture of their dreams.

The Tax Rules Have Changed. Your Business Should, Too.The Tax Cut and Jobs Act of 2017 marks the biggest tax reform in more than 30 years. The changes to the tax code are complex (especially for the small-business owner), but you don't have to go it alone. CPA and Attorney Mark J. Kohler delivers a comprehensive analysis of the new tax and legal structure you desperately need to help make the new tax law work for you.In this revised edition of The Tax and Legal Playbook, Kohler reveals clear-cut truths about tax and legal planning and delivers a practical, play-by-play guide that helps you build wealth, save on taxes, and protect your assets. Using real-world case studies, tax-savvy tips, game plans, and discussion points, Kohler coaches you through the complexities of the tax game of the small-business owner. You'll also learn how to:Examine your business needs and pick the right business entity for youBuild your personal and corporate credit in eight stepsImplement affordable asset protection strategiesTake advantage of underutilized business tax deductionsPick the right health-care, retirement, and estate plansBring on partners and investors the right wayPlan for your future with self-directed retirement fundsReading from cover to cover or refer to each chapter as needed, you will come away wiser and better equipped to make the best decisions for your business, your family, and yourself.About the AuthorMARK J. KOHLER, CPA and Attorney, is the author of What Your CPA Isn't Telling You and The Business Owner's Guide to Financial Freedom. As a personal and small-business tax and legal expert, he helps clients build and protect wealth with wealth transformation strategies and tax and legal remedies often overlooked in this challenging, ever-changing economic climate.

This practical and densely packed book will reach readers 12 simple, safe, low-cost and low-effort strategies for quickly setting up and activating passive income vehicles in a broad range of sectors like real estate, franchising, and direct sales marketing.

This book speaks to entrepreneurs who are interested in growing a business through purchasing and operating a well-known and respected franchise model, explaining the tools and strategies they need to not only become successful franchise owners (franchisees) but to achieve career-making franchise moves toward diversification of assets for the long term.

Breakthrough shows readers how to harness the power of aha! moments that can turn an average business into an extraordinary one.

It's estimated that 70 to 80 percent of startup cannabis businesses reach break-even within the first year. Pair that with cannabis sales reaching $6.7 billion in 2016 and an estimated surge of $30 billion by 2020 making the marijuana industry an unprecedented opportunity for business ventures of all sizes.

In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time to transform your marketing. It's time for The Direct Mail Revolution. In this book lege

In this third edition of Ultimate Guide to LinkedIn for Business, Ted Prodromou guides readers through crafting the perfect profile that gets them hired, gives them the tools they need to market themselves, and shares case studies on how to sell their business and their products-all on LinkedIn.

The Ultimate Guide to Amazon Advertising for Business shows readers how to build an aggressive, streamlined Amazon advertising campaign for their brand, which is proven to increase their search visibility, consistently capture consumer demand, and accelerate the sale of their new products without big-budget national ad campaigns.

In the new edition of Ultimate Guide to Link Building, link building and online marketing expert Garrett French shows you, step by step, how to employ a link-building campaign that attracts quality links, drives more traffic to your website and earns you more sales.

Entrepreneur Voices on Emotional Intelligence shares the battle-tested strategies and tactics for improving and maintaining your own emotional intelligence as you learn to perceive emotions to better handle the behaviors, personalities, and body language of those around you.

With only 20 percent of new businesses surviving their first year, the staff of Entrepreneur Media has put together the stories and survival strategies of business owners, CEOs, and entrepreneurs who have success down to a science to help readers go above and beyond their own expectations.

While there are other nonprofit-focused books on the shelves, all are dedicated to the management and sustainability, giving little to no focus on how to start a nonprofit--this book fills the void. Led by the experts at Entrepreneur, mission-driven entrepreneurs gain everything they need to know to start and run their own nonprofit organization.

Tick tick tick can't find enough time? Find out how to use it far more wisely by the man who successfully run multiple business ventures simultaneously. Dan Kennedy has been called the "e;Professor of Harsh Reality"e; because he doesn't deal in glib, pabulum solutions and eye-rolling cliches you've heard incessantly on time management. He takes on the world of cell phones, PDAs, faxes, e-mails, and every other communication device that pervade our lives, suggesting when to tap it, and when to give it the heave-ho. This entrepreneur/consultant/author/speaker has a whirlwind business life, yet manages to fit everything in using a handful of home-brewed time management tools he swears by. He shows how to maximize your time with a fresh take on the mantra that "e;time is money."e; It's all about using disciplined productivity strategies Kennedy has devised over 30 years of managing highly-profitable businesses with only minimal help.

Tailored for small business owners and entrepreneurs looking for long-term financial planning and retirement strategies, attorney and CPA Mark J. Kohler joined by expert financial planner Randy Luebke show today's seasoned entrepreneurs (and those planning to own their own businesses for the long term) a new way to address retirement.

Shifting demographics and changing lifestyles are driving the surge in food-service businesses. Todays busy consumers dont have the time or the inclination to cookthey want tasty, nutritious meals without dishes to wash. More and more singles, working parents, and seniors are demanding greater convenience and are looking to restaurants and food services to fill that need.Theres plenty of room for more food businesses, but for a successful startup you need more than just good recipes. You also need to know about planning, capitalization, inventory control, and payroll management. The staff of Entrepreneur has put together everything you need to know to start, run, and grow the successful restaurant or food service of your dreams.

Distilling the wisdom of the worlds greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

Networking master and New York Times bestselling author Dr. Ivan Misner along with David Alexander, and Brian Hilliard teach entrepreneurs how to master the art of networking. Introducing an exclusive results-measuring systemthe Network Scorecardthis powerful guide motivates entrepreneurs to reach quality prospects, leverage new and current contacts, prompt ongoing referralsand ultimately, boost their client base and their bottom line. With this powerful guide, eager entrepreneurs uncover undeniably effective networking techniques for building, reviving, and growing their business. Following the action plans provided, entrepreneurs learn key networking strategies including how to build their social capital, farm (not hunt) relationships and referrals, leverage the four major streams of their networking river, track the results of their efforts, and more. Entrepreneurs also discover how to enhance their networking efforts with new media tools, helping them reach new levels of referrals, free promotion, and connection with their clients. With the insight and direction provided by networking champions Dr. Ivan Misner, David Alexander, and Brian Hilliard, all experts from BNI, the worlds largest business networking organization, the timeless guide gives entrepreneurs all the steps they need to transform their current outreach efforts and secure a steady flow of business for any economic climate.

100 Cities. 100 Entrepreneurs. 9 Keys for Success.Main Street Entrepreneur offers a unique look at what it takes to create a successful and thriving business. Lifelong entrepreneur, business consultant and university professor Michael Glauser rode 4,005 miles in 45 days, spent 246 hours on a bike seat, climbed 165,748 vertical feet, and interviewed more than 100 entrepreneurs in 100 cities along the way to discover the secrets to entrepreneurial success.Glauser has distilled hours of interviews and research to present the nine keys for: Building a purpose-driven business Meeting important community needs Developing a supporting cast Working with a zealous tenacity Giving mind-boggling customer service Diversifying revenue streams Giving back to the broader community And ultimately, creating the lifestyle of your dreamsReaders will learn how to achieve their own dreams and wont need a 30-page business plan, venture capital, or an exit strategy. All they need to do is implement nine keys for success. Not everyone can build a Facebook, Google or eBay, but anyone with passion and tenacity can do what these entrepreneurs all across America are doing.