Bøger udgivet af Free Thinkers Media

A cynic is a person who upon smelling flowers, looks for a casket. Such is the nature of good natured cynicism. Irritably enlightened people, whose eyesight has been sharpened through exposure to reality, have sought the humor behind this odd thing we call life. Acerbic wit guides the cynic past the cliffs of disappointment because he is disappointed in advance. This doubters' dictionary lets you deal with the dysfunctional world one tart thought at a time. Keep this reference book handy because you can never be too cynical ... there simply isn't enough time.

Peter Drucker correctly concluded that business is entirely innovation and marketing, and yet innovative entrepreneurs don't know marketing. You can tell by the ever-growing Silicon Valley dead pool. The Start-up CEO's Marketing Manual is their guide to marketing strategy. Guy Smith, the founder and principal strategist at Silicon Strategies Marketing, wrote the Start-up CEO's Marketing Manual to give founders and start-up CEOs a firm understanding of marketing strategy with which to guide their companies. Smith's 20 years in high tech marketing in Silicon Valley has given him both razor-sharp insights and a comically blunt way of guiding entrepreneurial thinking. The Start-up CEO's Marketing Manual takes you, the start-up founder, through the structured rigors of developing your corporate go-to-market strategy. The Start-up CEO's Marketing Manual lays out the fundamentals of market definition, segmentation, buyer profiling, whole product definitions, positioning, branding and messaging. This rapid-fire boot-camp ensures that you will guide your teams and your marketing employees away from the common cliffs of epic failure.

In politics, everyone lies. Voters distrust everything they are told by politicians, the media and even their neighbors. Despite universal suspicion of news and opinion makers, very few people understand how political lies are created and thus most folk are unable to dissect spin and discover truth. Shooting the Bull details how all political falsehoods are created, why they work and how to detect them. Nowhere on the political landscape are more lies told than within the churning bowels of the gun control industry. Fighting America's revolutionary reluctance to submit and the public's continuing fear of criminals not currently incarcerated in Congress, voters have resisted legislative agendas proposed by The Brady Campaign, Violence Policy Center and the Clinton administration. For decades significant victories have eluded their ilk, leaving only one strategy with which to sway voters - lying. Shooting the Bull serves two purposes. First, it catalogs the common canards of politicians and activists. Readers will recognize how they have been psychologically scammed by special interests and deceived by elected sycophants. They will also experience disquieting revelations as they discover forms of fibs they had previously encountered but not recognized. By the end of the book, readers will be infinitely more cynical about politicians and propagandists and be equipped to dissect future electoral effluvium. The second purpose of Shooting the Bull is to document the deceits peddled by the gun control lobby. Each chapter is devoted to at least one major initiative proffered by anti-gun activists, exposing their falsities through dissection of their motives, methods and inconvenient facts. The art and science of political pretense is illustrated through Senator Dianne Feinstein's "assault weapon" ban, the Million Mom March's campaign to register all guns and license all owners, Michael Moore's deluded "documentaries".