Bøger udgivet af Happy About

A successful direct marketing campaign running on digital media is every marketer's dream. And yet, in all the obsession and hype surrounding digital media, few people realize that media alone cannot sell products and services. This wisdom rang true in the days when newspapers and magazines first rolled of the presses, and it remains just as true today. Digital media is only a vehicle--but it cannot guarantee success by itself. It is all about the strategy that will help you say the right thing to the right person at the right time in the right place and the right way.Digital and Direct Marketing Expert German Sacristan has stepped in to help marketers in this age of digital media. He has succeeded where many have failed by writing a simple, functional, easy to reference book that will help you build a very powerful marketing communication methodical process to increase your chances of a better ROMI, or return on market investment. German knows that most marketing campaigns fail because the fundamentals are just not given the attention they deserve. In his book, he reiterates the fundamentals of marketing, sales and communication and lucidly shows how they apply in the world of digital media.In our era of marketing mumbo jumbo with expectations of instant success, German's sincerity is refreshing. He warns his readers that they will not find any marketing magic wands or crystal balls in his book. Instead they will find page after page of very relevant tips including a proven and methodical process with plenty of real examples to help readers build the right methodical process that will increase their chances of more and better sales. In German's words, "Yes, the market is different, but the basics of marketing are still the same." Now, more than ever, we need better strategies to get the most out of the new digital media and the methodical process and ingredients discussed in this book will help you do just that. Digital and Direct Marketing Goose will help you remember all the fundamentals while showing you how to deploy the most relevant tools and media in the modern marketplace.You can contact German at marketinggoose@gmail.com andwww.marketinggoose.com

Have you ever wondered how some people seem to achieve massive results in sales, earning hundreds of thousands of dollars every year, and you're struggling just to make ends meet? $300K @ 26 outlines how to earn a multi-six-figure income. A twenty-six-year-old earning $300K has done "10X" the norm-this book teaches you how to achieve that kind of off-the-charts success.This book is for anyone who wants to do more and be more, not just settling for mediocrity, but reaching the top. This is for the teenager looking for guidance, wondering if college is right for them or not. This is for the college student looking for a summer internship or job.This is for the parent or grandparent looking for a model of growth and development for their children that breaks from convention, taking the path less traveled.This is for anyone who sells a product or service and wonders if there really is a pot of gold at the end of the sales rainbow.This is for the underpaid, underachieving, underworked individual living below their potential. You will find guiding life principles for achieving success faster than you ever thought possible.

In Gutsy Leaders: 140 Bits of Wisdom on How to Build Great Teams with Vision and Compassion, Pat Obuchowski, a credentialed and certified leadership development coach, shares her collection of insights into the world of successful, courageous, and gutsy leaders in the form of tweetable value-add tips. If you are not being bold in your leadership by pushing yourself to be consistently better, this book will help you get gutsy and get going.Pat's years of experience as CEO (Chief Empowerment Officer) of inVisionaria, as well as her post-graduate studies in neuroscience of leadership and an MBA and a BA in psychology and sociology, allow her to help her clients understand human behavior. This understanding is key to being a great leader who builds great teams with vision and compassion. This book is not only about leading others but also about self-leadership. It will help you get a sense of who you are, in addition to helping you influence your communication, emotions, and behaviors.Ready to play a Bigger Game and become a game changer in your leadership? This is the book for you.Gutsy Leaders is part of the THiNKaha series, whose slim and handy books contain 140 well-thought-out AHAmessages. Increase your online influence by picking up AHAthat, and easily share quotes from this book on Twitter, Facebook, LinkedIn, and Google+ via this link: http://aha.pub/GutsyLeaders

In Scrappy Campaigning, Lucius captures the joys and struggles of running a political campaign, whether it is for a small local election or a large national one. This book is both personal and practical, and will help anyone interested in running for office or working on a campaign. While many people are baffled by politics today and want to "do something," she provides the tools and encouragement to contribute and be successful, at any level. She also details, through experience and analysis, the unexpected things that can happen during any campaign. While there are often negative experiences associated with leading any organization, this is a positive and encouraging book full of helpful lessons. Anyone who reads it will be prepared to run a successful scrappy campaign with their eyes wide open. Whether you are the candidate, campaign manager, a volunteer or team leader, this book will prepare you to lead a team and stand strong in the face of any obstacle.