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  • - Mastering the Inner Game of Wealth
    af T. Harv Eker
    275,95 kr.

    Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it!Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments?The shocking answer is: None of the above!In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: Give me five minutes, and I can predict your financial future for the rest of your life! Eker does this by identifying your money and success blueprint. We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of moneyand if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success.Secrets of the Millionaire Mind is two books in one. Part I explains how your money blueprint works. Through Ekers rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and revise it to not only create success but, more important, to keep and continually grow it.In Part II you will be introduced to seventeen Wealth Files, which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth.If you are not doing as well financially as you would like, you will have to change your money blueprint. Unfortunately your current money blueprint will tend to stay with you for the rest of your life, unless you identify and revise it, and thats exactly what you will do with the help of this extraordinary book. According to T. Harv Eker, its simple. If you think like rich people think and do what rich people do, chances are youll get rich too!

  • af Beth O\'Leary
    88,95 kr.

    Tiffy og Leon deler lejlighed.Tiffy og Leon deler seng.Tiffy og Leon har aldrig mødt hinanden. Deres venner synes, de er skøre, men det er den perfekte løsning, når man er to pengefattige, nogleogtyveårige i dyre London. Leon optager sengen i den etværelses lejlighed det meste af dagen, og går på arbejde om natten. Tiffy arbejder om dagen, og har lejligheden resten af tiden. Men jaloux ekskærester, krævende kunder på arbejdet, brødre, der er blevet uretfærdigt dømt, og den kendsgerning, at de aldrig har mødt hinanden, gør, at deres kommunikation på de små gule post-it-sedler bliver længere og længere, og deres forhold blomstrer langsomt op. Kan man virkelig forelske sig i en, man aldrig har mødt? ”Vedkommende og interessant læsning hele vejen igennem” - Kulturkapellet ”Skøn roman ... velskrevet og fængende” ★★★★★ Borough of Books ”Sød, sjov og hyggelig” ★★★★★ cathrinerossen ”En morsom, romantisk fortælling” ♥︎♥︎♥︎♥︎♥︎ Bogfinken ”Vanvittigt underholdende, rørende og sjov” Bogblogger.dk ”Virkelig en fornøjelse af læse” ★★★★★ Livet i dukkehuset ”Fyldt med humor og kærlighed” Katrine_bookworld ”En virkelig fremragende, sød og tankevækkende bog” ★★★★★ De unges ord ”Underholdende” ★★★★★ Sidses Bogreol ”En rigtig fin kærlighedshistorie” ★★★★ Frk. Litteratur ”Sød kærlighedshistorie” Bogtanker ”Inspirerende bog” Bogsyn

  • af Mikael Lindholm & Lisbeth Zornig
    87,95 - 208,95 kr.

    Thriller om hævn, kærlighed og organiseret kriminalitet. Da russiske hackere lammer et rederi, forsvinder 38 containere fra det amerikanske militær. I Østjylland bliver en lastbilchauffør fundet dræbt, mens en container er forsvundet. Politikvinden Tessa Højmark bliver sat på sagen. Det lykkes hende til kollegernes overraskelse at finde frem til en mulig gerningsmand, hvis ekskone få år før blev brutalt myrdet, uden at sagen blev opklaret. Tessa kan næsten smage sejren og sit professionelle gennembrud.Men umiddelbart derefter begynder alt at gå galt. Meget galt.Tessa bliver vævet ind i et giftigt net af kriminalitet, svig og vold. Hun opdager pludselig, at hun går fra at være jæger til bytte. Trådene fører både ind til storpolitik på Christiansborg, organiseret kriminalitet i Berlin og hemmeligheder i den idylliske provinsby Køge. Midt i det hele sidder den mystiske Madam, der som en edderkop trækker i alle tråde. Tessa Højmark indser, at hendes eneste chance er at lokke fjenden frem med meget utraditionelle metoder. ⭐️⭐️⭐️⭐️⭐️ Fyens Stiftstidende⭐️⭐️⭐️⭐️⭐️ Dagbladet Holstebro⭐️⭐️⭐️⭐️⭐️ Randers Amtsavis⭐️⭐️⭐️⭐️⭐️ Århus Stiftstidende⭐️⭐️⭐️⭐️⭐️ Viborg Folkeblad⭐️⭐️⭐️⭐️⭐️ Jyske Vestkysten⭐️⭐️⭐️⭐️⭐️ Fredericia Dagblad⭐️⭐️⭐️⭐️⭐️ Horsens Folkeblad⭐️⭐️⭐️⭐️⭐️ Folkebladet Lemvig

  • af Sarah Morgan
    138,95 kr.

    Alt hvad Suzanne McBride ønsker til jul er at hendes tre døtre hjemme samt glade og tilfredse. Men når søstrene Posy, Hannah og Beth vender tilbage til deres familiehjem på det skotske højland, begynder gamle spændinger og begravede hemmeligheder at boble op til overfladen. Suzanne er fast besluttet på at skabe den perfekte familiejul, men McBride familien må alle stå ansigt til ansigt med fortiden og adressere nogle sandheder, førend de kan fejre julen sammen. . . Vintresøstre er en opløftende og hjertevarm historie fra den internationale bestseller Sarah Morgan. Fuld af romantik, latter og søsterligt drama. Vintersøstre er en rigtig hyggebog, perfekt til hygge i vintertiden.

  • af Anna James
    78,95 - 138,95 kr.

    Fjerde bind i serien Den magiske Boghandel Pages & Co, hvor Tilly møder Milo som bor på et magisk tog, der bruger fantasiens kraft til at rejse gennem både historier og den virkelige verden. Toget er ejet af Milos onkel, Horatio, og Milo har været vidne til mange af hans lyssky forretninger som en bogsmugler, der handler med sjældne bøger. Da Horatio påtager sig en farlig ny opgave, har han brug for Tilly Pages' hjælp. Og Tilly skylder Horatio en tjeneste. Men da forgiftede udgaver af Troldmanden fra Oz bliver sendt til Horatio og Tillys bedstefar –og sender dem begge i en dyb søvn – må Milo og Tilly skynde sig at redde dem, før det er for sent. Deres rejse bringer dem til Smaragdbyen sammen med Dorothy –ombord på det uregerlige magiske tog –og senere til Venedig i Italien, hvor de håber på at finde den mystiske Alkymist. Selve fantasiens essens – og dermed historier i det hele taget – kan være i fare …

  • - A Novel
    af Charles Bukowski
    176,95 kr.

  • af Jennifer McCartney
    88,95 kr.

    Jennifer McCartney er en af New York Times’ bedst sælgende forfattere. Hun har skrevet Den lille bog om dovendyrets filosofi og Den lille bog om odderens filosofi. Som den alpaka hun er, går hun fint i spænd med andre, er lettere behåret og styrer generelt fri af problemer.

  • - How Indigenous Thinking Can Save the World
    af Tyson Yunkaporta
    168,95 kr.

    A paradigm-shifting book in the vein of Sapiens that brings a crucial Indigenous perspective to historical and cultural issues of history, education, money, power, and sustainability-and offers a new template for living.As an indigenous person, Tyson Yunkaporta looks at global systems from a unique perspective, one tied to the natural and spiritual world. In considering how contemporary life diverges from the pattern of creation, he raises important questions. How does this affect us? How can we do things differently?In this thoughtful, culturally rich, mind-expanding book, he provides answers. Yunkaporta's writing process begins with images. Honoring indigenous traditions, he makes carvings of what he wants to say, channeling his thoughts through symbols and diagrams rather than words. He yarns with people, looking for ways to connect images and stories with place and relationship to create a coherent world view, and he uses sand talk, the Aboriginal custom of drawing images on the ground to convey knowledge.In Sand Talk, he provides a new model for our everyday lives. Rich in ideas and inspiration, it explains how lines and symbols and shapes can help us make sense of the world. It's about how we learn and how we remember. It's about talking to everyone and listening carefully. It's about finding different ways to look at things.Most of all it's about a very special way of thinking, of learning to see from a native perspective, one that is spiritually and physically tied to the earth around us, and how it can save our world.Sand Talk include 22 black-and-white illustrations that add depth to the text.

  • af Anthony Bourdain
    218,95 - 238,95 kr.

    A guide to some of the worlds most fascinating places, as seen and experienced by writer, television host, and relentlessly curious traveler Anthony BourdainAnthony Bourdain saw more of the world than nearly anyone. His travels took him from the hidden pockets of his hometown of New York to a tribal longhouse in Borneo, from cosmopolitan Buenos Aires, Paris, and Shanghai to Tanzanias utter beauty and the stunning desert solitude of Omans Empty Quarterand many places beyond.InWorld Travel, a life of experience is collected into an entertaining, practical, fun and frank travel guide that gives readers an introduction to some of his favorite placesin his own words. Featuring essential advice on how to get there, what to eat, where to stay and, in some cases, what to avoid,World Travelprovides essential context that will help readers further appreciate the reasons why Bourdain found a place enchanting and memorable.Supplementing Bourdains words are a handful of essays by friends, colleagues, and family that tell even deeper stories about a place, including sardonic accounts of traveling with Bourdain by his brother, Chris; a guide to Chicagos best cheap eats by legendary music producer Steve Albini, and more. Additionally, each chapter includes illustrations byWesley Allsbrook.For veteran travelers, armchair enthusiasts, and those in between,World Traveloffers a chance to experience the world like Anthony Bourdain.

  • af Tracey Miller-Zarneke
    468,95 kr.

    This official illustrated tie-in book showcases over 350 spectacular images from the DreamWorks Animation feature film, based on Cressida Cowell's popular children's book.How to Train Your Dragon is the story of a scrawny teenaged Viking, Hiccup Horrendous Haddock the Third, who lives on the island of Berk in the North Sea. Hiccup is a member of a Viking tribe and wants to make his father, the chief, proud of him. Entering dragon training, Hiccup has a chance to prove his worthiness to his tribe and father. But then, in a world where Dragons and Vikings do not coexist peacefully, Hiccup encounters and ultimately befriends an injured dragon, at which point his world is turned upside down.The Art of How to Train Your Dragon is a spectacularly designed, full-color insider's guide to the creative process that went into turning Cressida Cowell's popular book into a feature-length, animated film. Featuring more than 350 pieces of development artwork, including early character designs, story sketches, and concept paintings never before released by the studio, the book provides an in-depth look at the process involved in bringing mythical Dragon and Viking worlds to life.

  • af Neil Gaiman
    98,95 - 168,95 kr.

  • - A Twenty-First-Century Guide to Sailing the Sea of Story
    af Ursula K. Le Guin
    153,95 kr.

    From the celebrated Ursula K. Le Guin, "a writer of enormous intelligence and wit, a master storyteller" (Boston Globe), the revised and updated edition of her classic guide to the essentials of a writer''s craft. Completely revised and rewritten to address modern challenges and opportunities, this handbook is a short, deceptively simple guide to the craft of writing. Le Guin lays out ten chapters that address the most fundamental components of narrative, from the sound of language to sentence construction to point of view. Each chapter combines illustrative examples from the global canon with Le GuinΓÇÖs own witty commentary and an exercise that the writer can do solo or in a group. She also offers a comprehensive guide to working in writing groups, both actual and online. Masterly and concise, Steering the Craft deserves a place on every writer''s shelf.

  • af Merlin Stone
    186,95 kr.

    The landmark exploration of the ancient worship of the Great Goddess and the eventual supression of women's rites.In the beginning, God was a woman...How did the shift from matriarchy to patriarchy come about? In fascinating detail, Merlin Stone tells us the story of the Goddess who reigned supreme in the Near and Middle East. Under her reign, societal roles differed markedly from those in patriarchal Judeo-Christian cultures: women bought and sold property, traded in the marketplace, and inherited title and land from their mothers. Documenting the wholesale rewriting of myth and religious dogmas, Merlin Stone describes an ancient conspiracy in which the Goddess was reimagined as a wanton, depraved figure, a characterization confirmed and perpetuated by one of modern culture's best-known legends?that of the fall of Adam and Eve. Insightful and thought-provoking, this is essential reading for anyone interested in the origin of current gender roles and in rediscovering women's power.

  • af Sarah Morgan
    138,95 kr.

    I Aspens snedækkede landskab samles familien White ved den yngste datter Rosies julebryllup. De først ankomne gæster er brudens forældre, Maggie og Nick. Deres datters bryllup er en lykkelig begivenhed, som de glæder sig til at fejre, men de bærer på en hemmelighed; de står nemlig selv på kanten af skilsmisse. Efter at have levet hver for sig det seneste halve år er det sidste, de har brug for, at være indespærret sammen i et uimodståeligt, romantisk vintereventyr. Rosies storesøster Katie gruer også for det kommende bryllup. Katie er bekymret for, at hendes impulsive, godhjertede søster er ved at begå en stor fejltagelse, og derfor er hun fast besluttet på at redde Rosie fra sig selv. Hvis bare den irriterende flotte forlover, Jordan, ville lade være med at gå i vejen … Bruden Rosie elsker sin forlovede højt, men alligevel har hun fået kolde fødder. Men alle gæsterne er jo ankommet, så hvordan skulle hun kunne fortælle dem, at hun er kommet i tvivl? Mens den store dag nærmer sig med hastige skridt og følelserne står på højkant, bliver denne jul én, familien White aldrig vil glemme.

  • - Why Some Companies Make the Leap...And Others Don't
    af Jim Collins
    328,95 kr.

    The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.Some of the key concepts discerned in the study, comments Jim Collins, "e;fly in the face of our modern business culture and will, quite frankly, upset some people. Perhaps, but who can afford to ignore these findings?

  • af Tahereh Mafi
    156,95 - 238,95 kr.

    The gripping first installment in New York Times bestselling author Tahereh Mafis Shatter Me series.One touch is all it takes. One touch, and Juliette Ferrars can leave a fully grown man gasping for air. One touch, and she can kill.No one knows why Juliette has such incredible power. It feels like a curse, a burden that one person alone could never bear. But The Reestablishment sees it as a gift, sees her as an opportunity. An opportunity for a deadly weapon.Juliette has never fought for herself before. But when shes reunited with the one person who ever cared about her, she finds a strength she never knew she had.And dont miss Defy Me, the shocking fifth book in the Shatter Me series!

  • - Illuminating the Hidden Power of Your True Self
    af Deepak Chopra, Debbie Ford & Marianne Williamson
    148,95 - 288,95 kr.

    In this groundbreaking exploration, three New York Times bestselling authorsDebbie Ford (The Dark Side of the Light Chasers, Why Good People Do Bad Things), Marianne Williamson (The Age of Miracles, A Return to Love), and Deepak Chopra (Jesus: A Story of Enlightenment)deliver a comprehensive and practical guide to harnessing the power of our dark side.

  • - Den magiske boghandel 5
    af Anna James
    98,95 - 128,95 kr.

    Milo fra Tilly-bøgerne vender nu tilbage som helten i sin helt egen historie.Da onkel Horatio fanges i en forhekset søvn af den magtsyge Alkymist, tager Milo afsted med sin nye ven Alessia for at finde en kur. De havner ved den magiske træhule, hvor Botanisten, Alkymistens ærkefjende, bor.På deres jagt efter en kur må Milo og Alessia afsøge den Hemmelige Have, udfordre Robin Hood og den mægtige Jabberwock. Når de at redde onkel Horatio, før det er for sent?

  • - Den magiske boghandel
    af Anna James
    78,95 - 138,95 kr.

    Det hele bliver stadig mystiskere. En mand kommer ind i Pages & Co. for at købe en bestemt bog … og kan pludselig ikke komme i tanker om hvad den hedder. Tilly og hendes familie har en fornemmelse af at verden forandrer sig – men kan ikke helt finde ud af hvordan. I mellemtiden udvider de to Underwood-søskende deres kontrol med bogvandringen – og de har stadig kig på Tilly. Hun forlader til gengæld den trygge boghandel i London for at rejse til Amerika hvor hun håber at finde de legendariske Arkivarer og derved redde bogvandringen … eller det er i det mindste planen. Tilly og hendes ven Oskar rejser gennem lag på lag af historier hvor de møder farer som de aldrig kunne have forudset, slår sig sammen med et uventet velkendt ansigt og står overfor den største trussel mod bøger og historier som verden endnu har set. De har kun deres mod og opfindsomhed – og hjælp fra nogle af deres kæreste venner fra fiktionens verden …

  • af V. E. Schwab
    116,95 - 186,95 kr.

  • - The First Sign of Intelligent Life Beyond Earth
    af Avi Loeb
    166,95 kr.

  • - Peace and Freedom in the Here and Now
    af Thich Nhat Hanh
    255,95 kr.

  • - En roligere, klogere og mere lodden måde at leve på.
    af Jennifer McCartney
    88,95 kr.

    Hemmeligheden bag at leve et bedre, mere dybsindigt og mere tilfredsstillende liv. Eller, som minimum, hemmeligheden bag at tage det bare en lille smule mere roligt. Den kloge, venlige, opmærksomme og blide alpaka er dyrerigets Dalai Llama. Den bruger tiden på stilfærdige betragtninger, empati og venskabelig omgang med sin flok - den kan vi lære meget af. Så træk vejret dybt, bring dine tanker til tavshed, hæv dig over kaosset og lær at leve som alpakaen.Jennifer McCartney er en af New York Times’ bedst sælgende forfattere. Hun har skrevet Den lille bog om dovendyrets filosofi og Den lille bog om odderens filosofi. Som den alpaka hun er, går hun fint i spænd med andre, er lettere behåret og styrer generelt fri af problemer.

  • af Erin Hunter
    93,95 kr.

    The sixth book in Erin Hunters #1 nationally bestselling Warriors seriesJoin the legion of fans who have made Erin Hunters Warriors series a bestselling phenomenon. More thrilling adventures, epic action, and fierce warrior cats await in Warriors #6: The Darkest Hour.The time has come for Fireheartnow Firestar, leader of ThunderClanto face his destiny. Tigerstars sinister ambitions have brought the whole forest to the brink of a terrible and deadly battle. Now prophecies will unfold, and heroes will rise.

  • af Erin Hunter
    96,95 kr.

  • af David Walliams
    138,95 kr.

    Felicia From har alt, hvad hun kan ønske sig. Men alt er ikke nok. Hun vil ha’ mere, mere, MERE! Da Felicia proklamerer, at hun vil ha’ en FING, er der kun ét lille problem … Hvad er en FING? Hr. og fru From vil gøre hvad som helst for at gøre deres elskede datter tilfreds. De vil endda gå så langt som at gå ned i den uhyggelige bibliotekskælder for at læse i den gamle og mystiske bog Det Store Monsterleksikon. Deres desperate søgen fører dem dybt ind i den allermest junglede jungle, som vrimler med sjældne skabninger. Men vil de nogensinde finde en FING?Til den lidt yngre læser

  • - bestil på ISBN 9788771916492
    af Alix Rickloff
    88,95 kr.

    Da sygeplejersken Anna Trenowyth vender tilbage til England midt under 2. verdenskrig, bliver hun sat til at arbejde på militær hospitalet på Nanreath Hall – i det hus, hvor hendes biologiske mor voksede op. Anna lærte aldrig sin mor, Lady Katherine Trenowyth, at kende inden hun døde, og nu ser hun sin chance til, at komme tættere på den familie, hun ikke har nogen relation til. Men jo mere hun lærer om familien og familiens hemmeligheder at kende, jo tættere kommer hun også på sandheden om sig selv. En sandhed om knuste håb, knuste hjerter og tragedier – en fortid som måske er for farlig at afsløre.

  • - The Leadership Playbook of Silicon Valley's Bill Campbell
    af Eric Schmidt, Jonathan Rosenberg & Alan Eagle
    258,95 kr.

    #1 Wall Street Journal BestsellerNew York Times BestsellerUSA Today BestsellerThe team behind How Google Works returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value.Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016.Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growtheven in those at the pinnacle of their careersinspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide.Based on interviews with over eighty people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coachs principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.

  • - Negotiating As If Your Life Depended On It
    af Tahl Raz & Chris Voss
    328,95 kr.

    A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiationswhether in the boardroom or at home.After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBIs lead international kidnapping negotiator. Never Splitthe Difference takes you inside the world of high-stakes negotiations and into Vosss head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principlescounterintuitive tactics and strategiesyou too can use to become more persuasive in both your professional and personal life.Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

  • - Marketing and Selling Disruptive Products to Mainstream Customers
    af Geoffrey A. Moore
    188,95 kr.

    The bible for bringing cutting-edge products to larger marketsnow revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cyclewhich begins with innovators and moves to early adopters, early majority, late majority, and laggardsthere is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

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