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This book includes a series of typefaces selected by their innovative, aesthetic, or adaptable approach, including a representation of their use in different international projects. It also features a series of interviews to 5 representative typeface designers who provide an account of the creative process behind designing a typeface, how it was created, and how it displays in design. This book will serve as an inspiration for those who are interested in fonts design and want to create something new. This book would probably be the best way for them to get inspired.
In a world full of fast-paced lifestyles, constant interaction and interlinked global activities, food has become a common denominator that connects people from all around the world and new trends of restaurant interior design is building up with the times. The featured 60 international projects show the latest trends of restaurant design. Some with an industrial look, some with a lot of landscape elements coming into the interior space, some with bold color schemes and no more white walls, a wide array of possibilities open up on this field of interior design. With a descriptive text for each project, the book focuses on colour scheme, lighting, and decorative details and provides valuable inspiration and reference for professional designers, food lovers and other people related to the restaurant business.
Cutting-edge typography for digital media and examples of how it is applied. It includes QR codes with links to the designers' webpages with examples of their fonts in use.
New 3D Effects in Graphic Design presents an eclectic selection of a hundred graphic design projects which incorporate three-dimentional effects that are drawn from a wide variety of areas. Through using 3D tools, each of these sophisticated projects reveals spectacular, hypnotic and dynamic effects that lend depth and visual impact. The book demonstratesthe different possibilities for combining 2D and 3D and for applying those combinations to different graphical elements to communicate a message with fresher and stronger expressiveness. It includes photographs of each of the practical applications of the projects, which range from posters for exhibitions and events to branding and corporate identity, and its descriptive texts cover the applied techniques and details of the graphics processes. This book demonstrates how proficiency in 3D tools can open up futuristic, agile and fun finishes for projects. It is a guide filled with inspiration and practical ideas for graphic designers and students.
Brand Addiction is a compilation of visual identity systems designed for fashion stores. These projects take into account every decorative detail, from labels, stationery, wrapping paper, bags and boxes to colour schemes, furniture, accessories and decorative elements of all kinds. All these components contribute to establishing a brandΓÇÖs identity and ignite consumersΓÇÖ passion for purchasing and for brand connections. From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eyewear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design.
Delicious focuses on the visual identity of the sweetest places in the world: chocolate boutiques, bakeries and confectionaries, and coffee shops. Even though it would seem easy for these kinds of businesses to establish a connection with customers, the fiercely growing competition in this field makes it essential for shop owners and designers to shape a unique and unforgettable impression so as to create fidelity and brand awareness. This book presents brand strategies designed by international designers to catch the eye of hungry consumers.
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