Bøger udgivet af Ideapress Publishing

Gold Medal at Independent Publisher Book Awards.Finalist at the International Book Awards.Finalist at the American Bookfest Best Book Awards.We face a crisis of trust because people feel there is no longer any truth. Singh and Luthra have written a highly-readable analysis of how it happened and how we might return truth to it's necessary prominence in a social media-infused society. An urgently needed book. - David Kirkpatrick, author of The Facebook Effect and founder of Techonomy MediaThe new world of information is overwhelming, but it is not insurmountable. In Savvy, Shiv and Rohini offer hope - and important practical advice - for professionals trying to navigate amidst the chaos. This is a smart and useful book for anyone trying to gain a firmer footing in the Information Age. -Tom Nichols, author of The Death of Expertise and Professor of National Security Affairs at the US Naval War CollegeFake news is nothing new. Technology has turbo-charged its spread leaving us inundated with misrepresentations, exaggerations, and outright lies. Finding the truth is like searching for a needle in a haystack. We are in a crisis of trust-no longer knowing who or what to believe.In the post-trust era, so much is out of our control, and yet there are ways in which we can inoculate ourselves. Savvy is a book about the human glitches that cause us to fall for alternative facts and what we can do to override them. In Savvy, we meet the social scientists who questioned the behavior of Nazi war criminals, Ivy League football fans, John F. Kennedy and more to better understand why human beings often suspend critical judgement and readily fall for fakeness. We also meet current CEOs, politicians, media moguls and artificial intelligence engines to examine why we put our trust in people, organizations and information that is biased (or blatantly deceptive) while doubting credible sources. Through examples from today's political and business headlines, Savvy guides you out of the post-trust era and includes science and analysis that makes you more informed and savvy in the business world and your personal life.

The demography of America is changing and it is showing up on college campuses as an increasingly diverse student body. Universities typically handle changes within the academic tradition of courses or programs, but to prepare students to live and work in an increasingly diverse world something else is needed.

Wall Street Journal Best Seller Finalist: The AMA Leonard L. Berry Book Prize Winner: The Eric Hoffer Book Award (Business) Winner: INDIE Gold Medal Book Award (Business)How are a men's grooming brand and frustrated "stuck-at-work" dads leading a revolution in masculinity post #MeToo?What can the decline of a global lingerie brand and corporate hackathons teach us about how fear can stifle innovation?How does hiring "neuro-diverse" workers and creating empathetic shampoo bottles signal a dramatic shift toward compassion in the workplace?For the past 9 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss.In this all-new ninth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.In total, the Non-Obvious 2019 edition features 15 all-new trends across 5 categories including Culture; Consumer Behavior, Marketing; Social Media, Media & Education, Technology; Design plus Economics; Entrepreneurship. The book also features a detailed section with a review and rating for more than 115 previously predicted trends, with longevity ratings for each.As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

What if the real secret to greater productivity, happiness and success is a habit that is thousands of years old?Productivity has become an international obsession. We celebrate a work culture where people boast of long working hours, their extreme schedules and how little they sleep. A constant stream of emails, texts, tweets and more keeps us connected every minute and we rarely put our phones down. Every moment needs to be maximized and no time can be wasted.And yet most of us also feel something is wrong. All of these attempts at optimizing business and life aren¿t really making us happier. Ironically, it might not be mak-ing us all that productive either. In this groundbreaking book, noted entrepreneur and money manager Aaron Edelheit breaks down the myths around productivity and offers a startlingly simple solution: the Sabbath.Through his personal journey of discovering the joy of taking a ¿hard break¿ of one day a week to reset, Edelheit profiles not only his own life transformation, but how this same practice has been changing the lives of well known entrepreneurs, celebrities and politicians alike. For anyone who has ever struggled to find a good balance between life and work, this book offers an essential roadmap for how to make the right choices, attain more success, put life back into perspective and gain more happiness all by taking a hard break for yourself.

After answering the question, "How and why do consumers adopt brands," author Norty Cohen takes it the next step with a new question: "How Does Your Brand Become A Sticker On A Laptop?" Using the latest research, Cohen digs deep into the psyche of brand fans to understand how they amplify brands and build long term equity.Consumers participate in brands that make them look good, feel good and keep them entertained. Brands who have used this formula and recruited a solid base can enlist them to do even more by establishing communities where consumers can fulfill their need to belong. Join the Brand presents dozens of findings on best case examples, using info graphics and exercises for connecting the dots.

The art of being confident in yourself and believing in your abilities in your career and in life.

This is the Small Business Marketing advice book yoüve been Googling for. Like having coffee with an expert, this book shares irreverent tips and secrets from WSJ bestselling author and marketing guru Rohit Bhargava on how to promote your business without a huge budget. This book is like a high energy masterclass and brainstorming session all in one ¿ with actionable tips to transform your marketing approach within hours.

Winner of the 2022 Living Now Book Award for Health/WellnessFeatured In The Washington Post's "10 Books To Read In May 2021"A surprisingly open memoir co-authored by the married duo of a world class oncologist and a cancer survivor about love, pain, hope, strength and resilience while navigating the overwhelming breast cancer advocacy movement. Off Our Chests recounts the story of Liza and John’s experience with her diagnosis and treatment. Written in alternating voices, Liza details her treatment, the complex decisions she had to make throughout her course of chemotherapy and radiation, including clinical trial participation and an elective double mastectomy, the added complexity of being treated at the cancer center of which John was the chief of hematology and oncology, and the emotional impact of knowing she may die as a young woman with young children.John, who lost his own mother to cancer at the age of 13, provides an inside look into the world of cancer care and research, but also the perspective of someone who understands the medicine but who was unprepared for assuming the role of caregiver and worried husband. John adds insights into his world of running the clinical operations of the cancer center where Liza would receive her care, commentary on the breast cancer machine, the need for clinical research, the high cost of cancer care, and an easy to understand explanation of the clinical and scientific background of oncology.While they both felt that they were already expert commentators on their own “Cancer Channel” during the course of Liza's illness, they both came to realize how little understanding they truly had of what a cancer diagnosis does to the patient, caregivers, children, family members, and friends. Liza and John share their most intimate thoughts, including many that were previously unsaid—even between the two of them. Both gain an understanding of the other’s life, a deeper appreciation of what it means to be a cancer patient, and of the emotional strains of being an oncologist where so many of the patients die on their watch.

Amazon’s trillion-dollar success is the envy of everyone, but achievable by anyone. What has propelled their record streak of growth? Their management system, and it can do the same for you no matter what business you are in or what level. Learning it is as simple as six building blocks distilled by New York Times bestselling author and global CEO advisor Ram Charan and Julia Yang in The Amazon Management System. The Ultimate Digital Engine that Powered Amazon’s Unprecedented Growth and Shareholder Value Creation:Building Block 1: Customer-Obsessed Business Model Building Block 2: Continuous Bar-Raising Talent Pool Building Block 3: AI-Powered Data & Metrics System Building Block 4: Ground-Breaking Invention Machine Building Block 5: High-Velocity & High-Quality Decision-Making Building Block 6: A forever Day 1 culture. From their high-velocity decision-making to their top talent hiring practices, the insider secrets behind Amazon’s success are now within anyone’s grasp, block by block. Whether you are an established CEO or a recent college grad, this concise and actionable book will help your business win in a new digital era that demands nonstop innovation.

How do some Companies Multiply their Market Cap several times over?Learning to build a high performing talent engine – today’s strategic imperative! In this book, General Atlantic’s Operating Partner Anish Batlaw and veteran business advisor and New York Times bestselling author Ram Charan, show you how to build and incentivize management teams that can multiply enterprise value several times over in 4-5 years. No matter how high your company’s growth goal is, you’ll get from here to there by learning from this book’s riveting narrative of the high-stakes personnel decisions and bold actions taken by CEOs, investors, and boards who grew six real—and world-class—companies, ranging from ecommerce startups to major corporations like Johnson & Johnson. Told from both authors’ firsthand vantage point inside each company, and from Batlaw’s active role in shaping their outcomes, TALENT offers a rare inside look at how shareholder value is created when CEOs move with speed and accuracy to get the right leadership teams in place.  How can you be sure that your company can grow its value as much as these six companies did? By learning from the versatile and replicable methodology presented in this book, which has worked effectively across geographies, cultures, and sectors.  TALENT is the answer. Now is the time.

The employee engagement advice book you've been Googling for. Like having coffee with an expert, this book shares irreverent tips and secrets from popular authors and workplace culture experts Maddie Grant and Jamie Notter on how better inspire your team. This book is like a high energy masterclass and brainstorming session all in one - with actionable tips to transform your approach to engaging employees within hours.

A timely and insightful look at how businesses are adapting and reinventing themselves for a world shifted by the global pandemic, written by a widely respected Silicon Valley innovator with decades of experience working in disruption.A new label is REQUIRED to describe the magnitude of impact COVID-19 has on the world. By naming it a recession, depression or a black swan event won't do justice to what happened. Within this book, you will find a new label assigned to the phenomenon. A disruption of this magnitude creates problems..and possibilities. This book will help you focus on possibilities, rather than problems.

How To Shift Your Company Beyond Being Transactional to Truly Transform and Even Transcend Business¿Forever Evolved Enterprise is an illustrated journey for 21st century entrepreneurs ready to explore how greater purpose, joy and meaningful impact create fierce brand loyalty, marketplace leadership and deliver exceptional profits.

- Non-Obvious is a book that reveals the secrets that the world's leading futurists and innovators use to predict the future, along with presenting new original research in each annual edition for 15 ALL NEW trends that will change business and consumer behaviour in the coming year. - The 2018 edition of the long running Trend Series is the 8th annual edition of the trend report and features 15 ALL NEW trend predictions for 2018- The Non-Obvious Trend Series has been viewed and shared over 1 million times online since the first digital edition in 2011- The book is a Wall Street Journal bestseller- Unlike other "futurist" trend predictions, the author's process is approachable and his research is ACTIONABLE- Rather than only revealing the trends, this is a rare book that also gives anyone the tools and teaches them the habits to be able to learn to predict the future for themselves.- Author is two time TEDx Speaker, has keynoted events in over 32+ countries.- Author has spent the past 15+ years consulting on brand strategy for some of the most successful brands in the world, - Past clients author has worked with include Under Armour, Intel, Ford, Lenovo, LG, Marriott, Unilever, Pfizer, Molson Coors and Coca-Cola

What if there was a template you could follow to map your own career success in these disruptive times?The world is filled with smart, talented, and hardworking people whose careers get stuck. Are you feeling like one of them?Despite what most career self-help books would tell you, getting unstuck is about more than motivation. For the past decade, Silicon Valley executive and leadership coach Abhijeet Khadilkar has been helping some of the most driven, entrepreneurial and creative people in the world to unlock their potential and accelerate their careers. In this book, he reveals what it really takes to find your own North Star for personal growth. Unlock! is filled with templates, guides and a framework for the seven crucial steps anyone can use to unlock their potential as a leader, even during a recession (or a global pandemic). From a guide to learning how to take advantage of market trends to advice on how to build on your existing strengths, the insights in this book will help you start turning the flywheel of career growth to create value for your organization, community, AND yourself. Written in an easy-to-access style, Unlock! includes strategies, work examples, and practical exercises as well as reflections useful at any stage of your career. The path to building a more fulfilling career is ahead, and this book is the guide you need to unlock your true leadership potential.

“An essential guide to the engine that drives the early adoption of disruptive innovations.”--Geoffrey Moore, Author, Crossing the Chasm and Zone to WinHOW COMPANIES CAN VAULT AHEAD BY DEVELOPING, MARKETING, AND DELIVERING SUPERIOR EXPERTISE“Thought leadership” is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are built around it (TED and the World Economic Forum as the most exclusive ones). It’s at the center of sophisticated, high-ticket PR campaigns. Thousands of people are making careers of it. And companies from Fidelity Investments, Adobe and Cigna to PwC, Accenture and Spotify have people in charge of it.Interest in the field of thought leadership is white hot -- just like the buzz created by illustrious thought leaders when they bring groundbreaking ideas to market. So it’s about time the topic of thought leadership itself got a substantive treatment. In Competing on Thought Leadership, Robert Buday boldly delivers it. He defines thought leadership concretely: as the acclaim that a firm or a person earns for developing, marketing and delivering superior expertise in solving complex customer problems. And he defines it broadly -- as a business strategy, not just a marketing strategy. Buday also brings to bear his client work and research since the 1980s in helping companies and individuals inside them become known worldwide as leading experts in their field, which in turn has increased their revenue and profit multifold. This book focuses on how businesses that sell services and products to other businesses can thrive on thought leadership. It takes the lessons learned at some of the best firms in the world at selling expertise – consulting, accounting, law, financial services and technology firms – and makes them practical for every B2B firm. Yet the principles of Competing on Thought Leadership apply to all organizations – for-profit and non-profit alike -- that must demonstrate superior expertise in solving complex problems. Consumer companies, charitable foundations and other organizations, too, can benefit greatly from adopting these best practices in thought leadership.

In April 2021, McKinsey study reveals 66% of US is reflecting on their purpose in life since Covid-19. And Millennials are three times more likely to say they are re-evaluating the work they do. People are craving purpose and intention.The 5 Buckets is a quick read with a journal component to help cede action for readers looking to find purpose and intention in their life.Author provides a newsletter, podcast and community for readers to engage further while or after they read the book at www.studentofintention.comIt has got a bright, vibrant cover that draws attention for pickup and purchase

This entertainingly irreverent book from Wall Street Journal bestselling author and occasional Georgetown University professor Rohit Bhargava filled is with brutally honest secrets of success no one has ever dared to tell you. For anyone sick of hearing you should do what you love, take more risks and make mistakes, this empowering book is like a desperately needed pair of noise-canceling headphones for uselessly obvious advice. Instead, Always Eat Left Handed offers a real world, no-nonsense playbook for getting ahead in school, work and life by doing exactly the opposite of what most people tell you. Starting, of course, with eating left handed.

Ready to reap the rewards of recognition? You own a brand. Its name is your name.You need to take ownership of it and earn recognition as an expert in your field. There's no simple shortcut. But now there's a remarkably useful roadmap featuring: An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success.26 practical lessons to help you whether you're an entrepreneur, business leader, aspiring professional, creative, marketer or second careeristInsights from professionals who are reaping the rewards of recognition

How Smart Companies Save Money is a concise guide to expense management. The book provides a simplified approach to controlling costs at companies and organizations, including descriptions and illustrations of twenty-five specific savings tactics. Jack Quarles, the author, draws on over fifteen years in the expense management field. During that time he has served large companies, small organizations, non-profits, and churches and delivered tens of millions of dollars in savings. He explains that saving money is not difficult if approached with the right understanding. The book begins by explaining the strategic importance of controlling costs. Companies that do everything else right - but let their expenses get too high - may lag their competitors or even fail. Smart companies simplify their approach to saving and make a consistent practice of applying the tactics described in the book with vivid examples.

"A fascinating and groundbreaking look at how technology and empowered patients are fundamentally changing health care - and vitally important reminder that the future of health care is about more than who pays for it."Written by best selling author Rohit Bhargava (Likeonomics) and noted digital health futurist Fard Johnmar, ePatient 2015 combines groundbreaking original research with insights from pioneers of the digital health movement to offer a road map for patients, caregivers, providers, and business professionals seeking to understand the future of health care.Taking a global view, the book brings readers on a journey from the robotics labs of Japan to a tiny Dutch city using data to revolutionize breast cancer treatment. These are the stories that bring 15 bold new trends shaping the future of health care to life, including "The Over-Quantified Self," "CareHacking," "MicroHealth Rewards," and "Multicultural Misalignment" to name a few.- The Over-Quantified Self: How Big Data may deliver "feel good" stats rather than real actionable health advice- Multicultural Misalignment: Why it is critical that health innovators develop products that address differences in age, ethnicity, and culture- MicroHealth Rewards: What game theory teaches us about changing health behavior and why rewards (or punishments) work--or don't- CareHacking: The surprising ways patients are using digital tools to get better, lower cost, and faster care Whether you spend most of your time inside the health care system, or happen to be among the billions of people who will end up using it one day, ePatient 2015 paints a surprisingly unique, optimistic, and clear-eyed vision of health care's future, and how anyone can get ready for it.For online resources and information on bulk orders, visit www.epatient2015.com.

“Outstanding business insights in a work brimming with energy and vitality.” —Kirkus ReviewsIn this visual guide to thriving in the midst of chaos, scientist, entrepreneur and “Reinvention Guru” Dr. Nadya Zhexembayeva brings together the insights from a community of 3000+ “reinventors” to offer a bold new method for business resilience during disruptive times.Running a successful business amidst constant change is overwhelming. Just as we handle one disruption, another crisis looms on the horizon. How do you survive and even thrive?4-time TEDx speaker Dr. Nadya Zhexembayeva and her global Chief Reinvention Officer community understand the struggle and helped countless companies and leaders deal with change by reinventing their products, processes, and leadership practices. Now she brings to you a powerful blend of cross-disciplinary research and battle-tested tools to help you diagnose, design, and implement a reinvention system that allows your company to stop combatting or resisting change – and instead helps you turn every disruption into your greatest opportunity.

"A brilliant, insightful read."-MORI TAHERIPOUR, author of Bring Yourself"Hustle is dead. It never worked very well, and now it's burning us out. Jenny Blake is back with a generous, helpful and more caring alternative."-SETH GODIN, author of This is Marketing"Wildly, wildly helpful. A chill, introvert-friendly birthday party for business owners . . . every page is a celebration. Free Time is, quite simply, a joy to read."-SARAH YOUNG, author of Expansive ImpactTime is not money. Time is life force. Your time is far more precious than money. It is your presence, your memories, your quality of life. As a business owner, you are already paying a risk and pressure tax. For many, growth fueled by added stress is not worth the trade-off. You have an urge to simplify and streamline instead. Ask yourself: Are you consistently doing the work that you and only you can do? Or are you burdened by busywork, the bottleneck blocking your company's profit and potential? Free Time is not about working as little as possible. Nor is it about creating a lifestyle business purely for one's own gain. It is about creating a life-giving business energizing every single person who is a part of it, from the owner to team members, to clients and community. Free Time is about making small investments now to create greater optionality in the future. A more joyful business is within reach. Imagine:Traveling, going off the grid, or handling family emergencies without panicking that everything will fall apart while you are gone.Working 10- to 20-hour weeks, delegating the rest to a motivated, part-time remote team.Answering questions with relief, knowing you don't have to "own" the next steps.Empowering your Delightfully Tiny Team(TM) to answer their own questions before they even have to ask you.Harnessing your creative energy for the strategic projects that excite you most.Jenny Blake, author of the award-winning book Pivot and co-creator of Google's acclaimed Career Guru coaching program, is back with her signature blend of heart-based operating principles and practical tools. This book will teach you how to move from friction to flow through smarter systems and the three-stage Free Time Framework.(TM)Free Time is a playbook to free your mind, time, and team for your best work. This book will teach you and your team to operate efficiently and intuitively, while earning abundantly, so you can make your greatest contribution as a business owner. Let's dive in.

The NOG to Public Relations & CommunicationA candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing one of the most powerful yet misunderstood management functions of the modern age: public relations. More than a century after it entered the business lexicon, the brand - and market - building potential of PR is still barely tapped into. Why? Because if business leaders don't understand, at a fundamental level, how PR contributes to the bottom line, they're unlikely to invest in it.In this guide, award-winning PR strategist and teacher Shonali Burke sets the record straight about the power of PR, showing you how - when done right - it is by far the most effective way to build trust with your audiences and, as a result, transform your brand's position, thought leadership, and market share.In this guide, you will learn:How to connect PR to business goals from the get-goHow to write a PR strategy that makes business senseHow to humanize your business by telling data-driven storiesWhat The 7C Social PR Framework(TM) is and how to use itHow to identify and work with influencers who matter… including the media, andHow to measure PR, so you can truly capture its value Shonali channels her 20+ years' experience working with some of the most beloved brands in the world into this guide, which is extensively illustrated with anecdotes and use cases from a wide range of industry and business leaders. Whether you're a new professional or seasoned leader, this guide will become your trusted roadmap to developing and implementing your winning PR strategy.

Life and work and relationships present a constant flow of challenges to be met, which means that developing our skills in problem-solving will always be of value. To doodle is to quickly invite the mind to shift into a different state, a state that ignites and generates unique ways of seeing, and therefore solving. Meeting challenges - analytical, tactical, strategic, or imaginative - does not have to be strident or taxing, or overthought. Instead, we can tap into our native visual language and unstick ourselves with ease, at home or at work. The Doodle is an immediate door to cognitive and visceral insight. It's time to unlock it.

It's the age-old issue facing sales organizations. Sales training and enablement is focused on the sales team, not the leaders. The prevailing thought is if you have graduated to sales leadership, you must already know what you're doing, otherwise you wouldn't have been promoted into the role. For most sales leaders, their approach is borne from experiences working for and around other sales leaders. No formal training. No framework. Limited understanding of how individual salespeople are inspired to stay, do their best, and advocate to others. Hitting a revenue target is not the job, it's the outcome. The inspiration of your team is only "coin operated" if you're doing it wrong.But there's good news!Sales leadership doesn't have to be that hard. There's a massive opportunity to stand out from the rest; to be more prepared, more effective and to maximize the revenue capacity of your teams. And in today's environment, where the physical and emotional cost of changing sales jobs is practically non-existent, the ability to recruit, retain and optimize has never been more important. The Transparent Sales Leader challenges long-held sales leadership standards, providing a modern, cards-face-up, science-backed, easy-to-implement framework for today's sales leaders.Todd Caponi, author of The Transparency Sale, brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand-and-implement structure to help you get the job, plan, strategize and communicate to your team, your bosses, and even your board. In the end, you'll see the holes before they form. You'll stop chasing, and start growing.

Acclaimed YUM! Brands CEO and author of The New York Times best-selling leadership book, Taking People With You, David Novak, teams up with Jason Goldsmith, the coach to some of the world’s best PGA golf stars, to bring you groundbreaking lessons on personal growth and professional development.Take Charge of You teaches you the secrets to self-coaching. Everyone could use a good coach to help them reach their full potential. Unfortunately, there just aren’t enough good ones to go around, and the ones that exist are often too expensive or sought-after for most of us to even consider hiring them.Your life is too important to leave your personal growth and professional development up to chance. Take Charge of You helps you define for yourself what you want out of life and give yourself what you need to succeed.

An authentic straight-from-the-source series of interviews with more than 50 professionals across dozens of industries, compiled by a 18 year old high-school student to help any young person learn what careers are really like … and how to find the right one to start their career. What’s your major? What is your dream job? What do you want to be when you grow up?Be it a family dinner, college tour, or professional networking event, every young person has been asked these innocent questions and knows how hard they can be to answer. Whether you know exactly what you want to be, have narrowed it down to a few industries, or have no idea where to start, this book is for you.You’ll read informational interviews with 50+ professionals across dozens of industries who discuss their unique career paths and share their personal stories. Benefit from their personal advice, get industry-specific tips on how to break into each profession, and learn what professionals think students don’t know but should know about their industry.Read it cover-to-cover or simply pick an industry or profession of interest and efficiently learn something new in a matter of minutes. Discover new interests that you never knew you had. Explore your interests, find your passion, and write your own story with confidence and direction.

Quibi was going to put short, premium-quality videos in the hands of millions of content-hungry mobile consumers around the globe. The Apple Newton combined cool with indispensable in a way that was expected to spark a new mobile device market that was much bigger than the personal computing market. The $2,500 Tata Nano automobile was touted as a major gamechanger for India and the millions of aspiring middle-class customers who would surely buy one. The Segway personal transporter was introduced with fanfare as a marvel of technology that was poised to change urban transportation.Each one of these products was to set the world on fire-disrupting markets and changing our lives forever.Until they didn't.In his groundbreaking book, Anticipate Failure, Lak Ananth-CEO of global venture capital firm Next47-describes the most common patterns of failure in innovation. He starts with the premise that building a business based on innovation is a perilous endeavor, and failures big and small are always around the corner. Ananth then dives into instances of failures, guiding the reader to understand root causes. Finally, he provides readers with insights and coaching that will enable them not just to avoid failure, but to anticipate it and then get through it on the way to success. Anticipate Failure contains a riveting mix of stories of high-profile failures in innovation as well as many new stories that will be found nowhere else. In addition, Ananth has interviewed some of today's most successful founders and executives for the book, including Filip Kaliszan, CEO of Verkada; Gokul Rajaram, on the DoorDash executive team, Dr. Roland Busch, CEO of Siemens; James Joaquin, Managing Director of Obvious Ventures, Eran Ben-Shushan, CEO of Bizzabo; Andre Hartung, President of Diagnostic Imaging at Siemens Healthineers; Li Pu, President of Segway Robotics; and many others. Anticipate Failure is not a "do-these-things-and-you-will-succeed" prescriptive kind of business book. Instead, it is a coach and trusted companion that will help any business founder, executive, and manager get through some of the most difficult challenges they will face when they embark on innovation and building a new business. Read it, then put the lessons you learn to work in your own business