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For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG's most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry.
The Five Rules for Successful Stock Investing "By resisting both the popular tendency to use gimmicks that oversimplify securities analysis and the academic tendency to use jargon that obfuscates common sense, Pat Dorsey has written a substantial and useful book. His methodology is sound, his examples clear, and his approach timeless.
The Warren Buffett Way provided the first look into the strategies that the master uses to pick stocks. A New York Times bestseller, it is a valuable and practical primer on the principles behind the remarkable investment run of the famed oracle of Omaha.
Explains the essentials of architecture. This book covers highlights of architectural history, from Great Pyramids to Frank Gehry's Guggenheim museum in Bilbao.
In yet another page-turner, New York Times best-selling author and acclaimed management expert Patrick Lencioni addresses the costly and maddening issue of silos, the barriers that create organizational politics. Silos devastate organizations, kill productivity, push good people out the door, and jeopardize the achievement of corporate goals.
Genius demystified, the Dummies way! In 1905, Albert Einstein revolutionized modern physics with his theory of relativity. He went on to become a twentieth--century icon--a man whose name and face are synonymous with "genius. " Now, at last, ordinary readers can explore Einstein's life and work in this new For Dummies guide.
The work of Abraham Maslow occupies a central position in popular psychology and is the foundation upon which humanistic management models were first developed. This third edition of the landmark book first published in 1962 describes Dr. Maslow's theories of self-actualization and the hierarchy of needs.
The most thorough SQL reference, now updated for SQL:2023 SQL All-in-One For Dummies has everything you need to get started with the SQL programming language, and then to level up your skill with advanced applications. This relational database coding language is one of the most used languages in professional software development. And, as it becomes ever more important to take control of data, there's no end in sight to the need for SQL know-how. You can take your career to the next level with this guide to creating databases, accessing and editing data, protecting data from corruption, and integrating SQL with other languages in a programming environment. Become a SQL guru and turn the page on the next chapter of your coding career. Get 7 mini-books in one, covering basic SQL, database development, and advanced SQL concepts Read clear explanations of SQL code and learn to write complex queries Discover how to apply SQL in real-world situations to gain control over large datasets Enjoy a thorough reference to common tasks and issues in SQL developmentThis Dummies All-in-One guide is for all SQL users--from beginners to more experienced programmers. Find the info and the examples you need to reach the next stage in your SQL journey.
Turn blah photos into ta-da photos Photoshop Elements is an affordable, beginner-friendly, and powerful image-editing software capable of making simple and complex photo edits. This book is your ultimate companion as you explore the tools and features that appeal to hobbyist and pro image editors alike. Discover the fundamentals of image editing and learn to make the most of every shot with basic corrections. Then move on to more advanced corrections and creative effects. With the easy-to-follow instructions in this book, you can turn any photo into the masterpiece it was meant to be. Inside... Choosing resolution and file formats Organizing and searching files Applying filters and effects Correcting color and flaws Using artistic effects to alter images and add creativity Adding stunning text layers Printing and sharing photos
Automate your Customer Success efforts to reduce churn and increase profits In Digital Customer Success: The Next Frontier, a team of trailblazing Customer Success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in Customer Success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it -- without ever needing to reach out to a live Customer Success Manager. The authors provide a detailed "How-To" guide to Digital Customer Success that explains how you can meet the needs of your customers, investors, and team members. You'll explore the basics of the authors' original Digital Customer Success Maturity Model and the core tenets of how to get started. After that, you'll find: Explanations of the ideal organizational structures to enable Digital Customer Success management Case studies and examples from real companies blazing new trails in Customer Success Critical success measurements and metrics you can use to determine if your company is on the right track or if it needs to reorient Perfect for managers, executives, directors, founders, entrepreneurs, and other business leaders involved in the sale of digital and software products, Digital Customer Success is also a can't-miss resource for Customer Success professionals, sales leaders, marketers, product development professionals, and anyone else with a stake in reducing customer churn and increasing revenues.
Unravel mysteries and tell stories with data The world of data analytics requires having a grasp of statistics, visualization tools, business intelligence, and coding. For aspiring data analysts, it's a lot to figure out on the fly. This book provides a trusty guide for getting a handle on the fundamentals of data. Discover how to dig data out of storage, how to extrapolate insight from it, and how to turn that insight into a story that inspires others. It's all in a day's work for a data analyst. 6 Mini-Books Inside... Learning Data Analytics & Visualization Foundations Using Power BI for Data Analytics & Visualization Using Tableau for Data Analytics & Visualization Extracting Information with SQL Performing Statistical Data Analysis & Visualization with R Programming Applying Python Programming to Data Science
Any Happy Returns is a sister book to The Long Good Buy, focused on longer term secular trends in economies and markets, the factors that drive them and their influence on prospective returns, for example de-globalisation, higher cost of capital, demographics, geo-politics, etc.
Discover key exam objectives and crucial cybersecurity concepts for the CompTIA Security+ SY0-701 exam, along with an online test bank with hundreds of practice questions and flashcards In the newly revised ninth edition of CompTIA Security+ Study Guide: Exam SY0-701, veteran cybersecurity professionals and educators Mike Chapple and David Seidl deliver easy-to-follow coverage of the security fundamentals tested by the challenging CompTIA SY0-701 exam. You'll explore general security concepts, threats, vulnerabilities, mitigations, security architecture and operations, as well as security program management and oversight. You'll get access to the information you need to start a new career--or advance an existing one--in cybersecurity, with efficient and accurate content. You'll also find: Practice exams that get you ready to succeed on your first try at the real thing and help you conquer test anxiety Hundreds of review questions that gauge your readiness for the certification exam and help you retain and remember key concepts Complimentary access to the online Sybex learning environment, complete with hundreds of additional practice questions and flashcards, and a glossary of key terms Perfect for everyone planning to take the CompTIA SY0-701 exam, as well as those aiming to secure a higher-level certification like the CASP+, CISSP, or CISA, this study guide will also earn a place on the bookshelves of anyone who's ever wondered if IT security is right for them. It's a must-read reference!
Complete guide to signal processing and modal analysis theory, with coverage of practical applications and a plethora of learning toolsFeatures numerous line diagrams and illustrations, the newly revised and updated Second Edition of Noise and Vibration Analysis is a comprehensive and practical guide that combines both signal processing and modal analysis theory with their practical application in noise and vibration analysis. This new edition has been updated with three new chapters covering experimental modal analysis, operational modal analysis, and practical vibration measurements.Taking a practical learning approach, the text includes exercises that allow the content to be developed in an academic course framework or as supplementary material for private and further study, including multiple choice questions at the end of each chapter. An accompanying website hosts a MATLAB(r) toolbox, additional problems and examples, and videos.Written by a highly qualified author with significant experience in the field, Noise and Vibration Analysis covers sample topics such as:* Dynamic signals and systems, covering periodic, random, and transient signals, RMS value and power, and the Continuous Fourier Transform* Time data analysis, covering the sampling theorem, analog, digital, smoothing, and acoustic octave filters, time data differentiation, and FFT-based processing* Statistics and random processes, covering expected value, errors in estimates, and probability distribution in random theory, and tests of normality and stationarity* Fundamental mechanics, covering Newton's laws, alternative quantities for describing motion, frequency response plot formats, and rotating massNoise and Vibration Analysis is an excellent resource for researchers and engineers from automotive, aerospace, mechanical, or electronics industries who work with experimental or analytical vibration analysis and/or acoustics. The text is also valuable for graduate students enrolled in vibration analysis, experimental structural dynamics, or applied signal analysis courses.
A fascinating look at what's rattling around in your skullNeuroscience For Dummies introduces you to the mind-boggling study of the human brain. It tracks to the content of a typical introductory neuroscience class at the college level --and it's perfect for anyone curious about what makes us tick. New technologies and an explosion of research have completely transformed our understanding of memory, depression, the mind-body connection, learning, and genetics. This updated edition--still in classic, beginner-friendly Dummies style--covers the latest research advances and technologies in the field of neuroscience. Put some knowledge about the brain into your brain.* Grasp the basic concepts and applications of neuroscience* Understand the brain's structure and function* Explore how the brain impacts memory, learning, and emotions* Discover how the brain is connected with other physical systemsFor students and general readers alike, Neuroscience For Dummies is a great way to understand what's going on inside our heads.
Evolve your knowledge of the fast-moving world of genetic research Genetics For Dummies shines a light on the fascinating field of genetics, helping you gain a greater understanding of how genetics factors into everyday life. Perfect as a supplement to a genetics course or as an intro for the curious, this book is packed with easy-to-understand explanations of the key concepts, including an overview of cell biology. You'll also find tons of coverage of recent discoveries in the field, plus info on how genetics can affect your health and wellbeing. Whole-genome sequencing, genetic disease treatments, exploring your ancestry, non-invasive prenatal testing--it's all here, in the friendly and relatable Dummies style you love. Grasp the basics of cell biology and get a primer on the field of genetic research Discover what you can learn about yourself, thanks to advances in genetic testing Learn how your genes influence your health and wellbeing, today and as you age Follow along with your college-level genetics course--or refresh your knowledge--with clear explanations of complex ideasGenetics For Dummies is great for students of the biological sciences, and for the genetically curious everywhere.
The philosophy that will help you become more resilient in the face of life's challenges Stoicism For Dummies will teach you the basic principles of stoic philosophy and show you how it can help you navigate the ups and downs of life. We all face challenges and setbacks, and, if we have the right mindset, we can sail through them with ease. This book offers a comprehensive look at Stoic philosophy, uncovering its strengths and attractions and shedding light on its limitations, both in the ancient world where it was developed, and in our world today. Learn how you can apply stoic principles for personal growth and better living, and how you can adapt this philosophical outlook to your unique circumstances. Written in terms anyone can understand, this friendly Dummies guide helps you understand stoicism, and also apply it in your life. Understand the basics of stoic philosophy, including virtues and practices Learn how to keep calm and carry on when life throws you curveballs Apply stoic principles to improve your relationships and quality of life Discover the history of stoicism and how its principles can apply to today's world This book is great for anyone who wants to learn more about stoicism and its benefits.
How to build and maintain strong data organizations--the Dummies wayData Governance For Dummies offers an accessible first step for decision makers into understanding how data governance works and how to apply it to an organization in a way that improves results and doesn't disrupt. Prep your organization to handle the data explosion (if you know, you know) and learn how to manage this valuable asset. Take full control of your organization's data with all the info and how-tos you need. This book walks you through making accurate data readily available and maintaining it in a secure environment. It serves as your step-by-step guide to extracting every ounce of value from your data.* Identify the impact and value of data in your business* Design governance programs that fit your organization* Discover and adopt tools that measure performance and need* Address data needs and build a more data-centric business cultureThis is the perfect handbook for professionals in the world of data analysis and business intelligence, plus the people who interact with data on a daily basis. And, as always, Dummies explains things in terms anyone can understand, making it easy to learn everything you need to know.
Pump up your business with the latest, greatest marketing techniquesThis updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget.* Learn the marketing and sales strategies that work in any economy* Discover how to engage customers with trust and enthusiasm* Understand post-pandemic changes in consumer attitudes* Discover new tools and technologies for finding customers and inspiring loyalty* Adapt your brand, pricing, and sales approach to make your business more valuable* Avoid common marketing mistakes and learn how to measure the impact of your effortsIn a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
Improve your project management skills and accomplish more in no time at allIn these days when projects seem to be bigger and more challenging than ever before, you need to make sure tasks stay on track, meet the budget, and keep everyone in the loop. Enter Project Management For Dummies. This friendly guide starts with the basics of project management and walks you through the different aspects of leading a project to a successful finish. After you've navigated your way through a couple of projects, you'll have the confidence to tackle even bigger (and more important) projects!In addition to explaining how to manage projects in a remote work environment, the book offers advice on identifying the right delivery approach, using social media in project management, and deploying agile project management. You'll also discover:* What's new in project management tools and platforms so you can choose the best application for your team* How to perfect your project management business document with an emphasis on strategy and business knowledge* Details on the shift from process-based approaches to more holistic, principle-based strategies focused on project outcomes* Examples of how to turn the strategies into smooth-flowing processes* Best practices and suggestions for dealing with difficult or unexpected situationsIf you're planning to enroll in a project management course or take the Project Management Professionals Certification exam, Project Management For Dummies is the go-to resource to help you prepare. And if you simply want to improve your outcomes, this handy reference will have you and your team completing project goals like ninjas!
The Facilitator's Guide to Participatory Decision-Making, Third Edition presents valuable tools and skills for facilitators, consultants and anyone who works with groups. The book is comprehensive in scope and contains an accessible format. Every key facilitation concept is illustrated and explained in a few pages.
Reveal the insights behind your company's data with Microsoft Power BIMicrosoft Power BI allows intuitive access to data that can power intelligent business decisions and insightful strategies. The question is, do you have the Power BI skills to make your organization's numbers spill their secrets?In Microsoft Power BI For Dummies, expert lecturer, consultant, and author Jack Hyman delivers a start-to-finish guide to applying the Power BI platform to your own firm's data. You'll discover how to start exploring your data sources, build data models, visualize your results, and create compelling reports that motivate decisive action.* Tackle the basics of Microsoft Power BI and, when you're done with that, move on to advanced functions like accessing data with DAX and app integrations* Guide your organization's direction and decisions with rock-solid conclusions based on real-world data* Impress your bosses and confidently lead your direct reports with exciting insights drawn from Power BI's useful visualization toolsIt's one thing for your company to have data at its disposal. It's another thing entirely to know what to do with it. Microsoft Power BI For Dummies is the straightforward blueprint you need to apply one of the most powerful business intelligence tools on the market to your firm's existing data.
Packed with charts and real-world trading examples Translate candlestick patterns and use them to predict market behavior Want to gain a trading edge with candlestick charts, but find them confusing? No worries -- this friendly, practical guide explains candlestick charting and technical analysis in plain English.
Discover how to decipher financial reports Especially relevant in today's world of corporate scandals and new accounting laws, the numbers in a financial report contain vitally important information about where a company has been and where it is going.
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