Bøger udgivet af Kogan Page Ltd

Cut through the hype and decide on a digital roadmap for your organization with this practical, step-by-step guide to delivering successful digital transformation.

Harness new models of advertising to create commercial stability within a changing digital landscape.

Understand how to use emotion, memory, engagement and design thinking to create effective learning experiences for in-person, remote and digital learning.

Explore Amazon's disruptive new retail strategies, its impact on the wider eCommerce sector, and gain valuable lessons that can be applied to retailers globally.

Develop the skills of an effective change manager and deliver long term, sustainable change with this collection of agile methodologies.

Learn how to create true diversity and inclusion by combining our differences, having open conversations and listening to all voices, not just the few, with this practical and engaging guide.

Harness a powerful leadership programme based on agile thinking to best deal with the modern, uncertain, volatile and ambiguous business world.

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.

Form an effective business plan for ventures and expansions using proven methodologies and practical resources.

Reach the modern consumer who defies categorization and who expects brands to map to their unique habits, preferences and expectations.

Develop a resilient and effective strategy for your career by using the tools and methods which organizations use for their strategic planning.

Be the change and learn how privilege, unchecked and unconscious biases and allyship are the key to making diversity and inclusion a reality.

Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer; grow profits, and spread your message to the most relevant markets.

Develop the curiosity, creativity and critical thinking needed to confidently interpret, analyze and communicate with data in the workplace.

Avoid being left behind and make data science and artificial intelligence a profitable part of your business with this practical guide to product delivery.

Learn the core theory underpinning maritime logistics, shipping and ports including their role in global supply chains, trade and distribution from the authoritative textbook in the field.

Adapt, embrace uncertainties and create more resilient business strategies by mastering the futuring mindset.

Examines the emergence of innovative but disruptive business models that will change the shape of a vehicle manufacturing business and drive sustainability.

Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the competition with effective, memorable marketing.

Research-based text presenting concepts, theories and their practical applications in the maritime transport industry, supported by insightful case studies.

Better understand and apply the principles of systemic coaching with the new edition of this popular guide for executive, leadership and team coaches.

Build an HR strategy that leverages the potential of digital transformation and new technologies to improve employee and business performance.

Go from project manager to effective project leader by learning how to lead, innovate, and empower your team.

Innovate, take risks, and bounce back from failure with this handy and practical guide to developing resilience at work.

Draw on evidence from neuroscience to help ensure the success of change management programmes by helping people be more innovative, productive and engaged.

Understand how disruptive digital technologies will affect product companies and rethink your product strategy, road map and digital capabilities accordingly, with case studies and practical advice for creating new value.

Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.

Develop the knowledge and skills to successfully complete an HRM research project with this essential handbook.

Enable your company to consistently sell more and achieve long term growth by refining and improving your business development culture.