Bøger udgivet af Lioncrest Publishing

Loyal employees attract loyal customers. Companies must adapt to evolving expectations and engage their employees in the same way that they engage their customers. Successful business leaders create a culture of listening across their organizations to inspire loyalty and build a competitive advantage. In LOYAL, Microsoft executive Aaron Painter explains how accomplished leaders use the time-tested secret of listening to turn the concept of loyalty into a powerful reality. While working in China, Painter experienced firsthand how customer and employee retention is key to building a successful company. LOYAL teaches you how to develop opportunities in a global, ever-changing business environment. The book provides insightful suggestions about how companies can create a culture of active listening to engage their most valuable resource: people, whether they are customers or employees. By building respectful relationships and strengthening those connections through the techniques Painter describes, any organization can position itself for sustained growth.

The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results.Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices.When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business-and Robert can show you how to tap into that boundless potential.

Fear. It robs us of our sanity and peace.Even the anticipation of more fear keeps us from living our lives.For many, the dread never ends.As a young boy, Dr. Nic Williams witnessed a terrifying plane crash, up close and personal. The memories of the carnage and countless lives ruined left young Nic mentally and emotionally scarred for decades.He avoided airplanes and flying until the age of 24, when a once-in-a-lifetime opportunity forced him to face his fear head on. Nic could either let the fear continue to rule his life or take control over it.Through a systematic, painstaking process, he learned how to dissect his fear into easily digestible bites and developed a simple, easy-to-apply, and thoroughly effective coping plan for others facing similar issues.Now he shares that with you. When Fear and Faith Collide lays out the seven fundamental principles which allow you to identify and cope with your crippling fear.Find real freedom. Freedom from fear. The freedom to live.

People are a business's most important asset, but when it comes to hiring, practices are wildly out-of-date, relying on the same wisdom that has been used for over fifty years. It's time to update how we recruit-by focusing on people, not process.In Recruiting Sucks...But It Doesn't Have to, human resources guru Steve Lowisz shares a groundbreaking approach to attracting, developing, and retaining an accomplished and vibrant workforce. Dispelling seven recruiting myths that most HR departments believe, Steve will show you how to prioritize behavior over skills, look beyond LinkedIn, be a marketer, find real ways to inspire employees, take responsibility, avoid reliance on technology, embrace diversity, and more. Filled with specific and practical actions and methods, this book will keep you from losing money, morale, and talent, and build a people-centric team that will take you into the twenty-first century and beyond.

When did our leaders become followers?This is a time for responsibility. If you're not going to finish this book, don't start it.The unique business problems we face today have rendered the old corporate playbook obsolete. Without it, executives scramble for guidance, only to discover everyone around them is just as lost.JeVon's people-first mindset guides his service as CEO of Scribe Media, a multi-million dollar publishing company Entrepreneur Magazine ranked America's #1 Top Company Culture. The son of a Black pimp father and a white orphan mother on welfare, JeVon's experiences demonstrate more than the old playbook's issues-he's living proof that we should throw it out.In Modern Leader, JeVon opens a conversation to all leaders who want to be part of a new evolution in leadership. Business is about people, and true people-first leadership requires moving beyond the exclusionary framework of the past.Don't read this book unless you're willing to evolve.This is a time for action. Don't read this book if you're not ready to take action.If you're looking for a playbook, you won't find it here. This book isn't a playbook. Because leadership isn't a game.