Bøger udgivet af LIVE OAK PR

An insider's look at the world of Broadcasting from the master of Career Choreography(TM). Are news and programming values and strategies changing? You bet they are! In The New Broadcasting Realities, Ken Lindner offers solutions to the complex issues and problems broadcasting professionals face in today's media landscape. Whether you're a media professional or an aspiring broadcast journalist, Lindner, who has guided the careers of hundreds of the nation's leading television newscasters and program hosts including Matt Lauer, Lester Holt, Elizabeth Vargas, Dr. Sanjay Gupta, Mario Lopez, Robin Meade, Megyn Kelly, Nancy O'Dell, and Samantha Harris, provides insider tips on Choreographing the steps of your broadcasting career. With case studies and an experienced, critical perspective, Lindner offers detailed advice on making career-enhancing decisions, including how to: - Multi-platform your career to enhance your visibility, brand, and marketability, as well as exponentially increase your income; - Strategically Choreograph your broadcasting career so that you are able to achieve your most cherished goals and dreams; - Negotiate the clauses in your employment contract(s) so that you are able to achieve your short- and long-term goals; and - Create effective solutions for hot-button issues and challenges that broadcasting professionals will inevitably face in The New Age of Broadcasting. The worlds of news and hosting are ever-changing, but Lindner's highly insightful examination of the issues facing broadcast journalists and broadcasters today will help you rise above the pack and maximize your potential.

The evidence is clear: Inclusive cultures and businesses with gender diversity in leadership get better results. Yet women still aren't proportionally represented within the upper ranks of business. This problem has a big price tag, and solving it has a big payoff. Difference Works offers a unique solution by giving leaders and managers the ability to understand and appreciate different approaches to work-and so increase engagement and performance. Combining her own experience as a C-level executive with extensive research and insights on workplace behavior, Caroline Turner provides powerful and practical tools to change any business environment for the better. Readers will gain the profound understanding that difference works.

A fascinating look at the "secret sauce" of leadership-learning to assist and give recognition to others while suspending your own need for credit Whether you're starting a new business or running a Fortune 100 firm, finding success as a leader requires a monumental shift in the way you approach your business and your employees. We are born thinking about "me"-it's a survival thing. But the leadership journey requires a shift from thinking first about ourselves to thinking first about others and their part in any effort in which we are involved. The Shift from One to Many helps you move into a leadership role with grace and ease by mastering three essential skills: facilitating the output of others, giving them recognition, and relinquishing your own need for praise in the process. On a four-stage journey through the leadership continuum, you'll learn how to - Recognize and manage the self-interested mentality of the "Me" Stage in yourself and others - Share credit in the "Us" Stage when working with or leading a team - Facilitate the output of others and minimize the need for acknowledgment in the "Letting Go" Stage - Focus exclusively on others and share your expertise without any desire for personal recognition in the "Giving Away the Gold" Stage With a wise and discerning approach to workplace relations, the author demonstrates how professional altruism can guide the trajectory of your career, helping you find greater satisfaction and success as a truly exceptional leader.

Negative network effects will transform the economics and operations of our infrastructure within 1,000 days. Are you prepared to benefit from the massive value creation that will come with game-changing shifts in energy and other industries? In this comprehensively researched economic analysis, noted consultant Michael Rogol shows how to rapidly build small and midsize companies into hundred-million-dollar enterprises within a thousand days. If you do not adjust to market conditions, you put your business at substantial risk including possible annihilation. The clock is ticking.

Rapidly changing demographics in the construction industry and an unpredictable economy are just two challenges that require you to lead at a higher level than ever before. is book will prepare you to meet these challenges head-on. The result of exhaustive research and in-depth interviews with construction professionals across North America, Construction Leadership provides the information, tools, and confidence to deliver the leadership required for success in today's construction industry. From ensuring quality work and learning how to have a better attitude to fostering loyalty and leading across generations, Construction Leadership shows you how to be more effective and enjoy more success. With an easy-to-use format, this book provides practical information that you can put into action immediately. Each chapter stands alone to save you time and is supported by online video, increasing your return on investment. Not reading this book puts you at a competitive disadvantage-but reading it puts you well ahead of the game.

Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one's concept writing efforts can make the difference between executing a marketplace win or a flop. Don't let it happen to you. Writing great concepts early on in your development cycle can save time, money and rework. You will discover how to: ➢ Determine whether you need a product or a positioning concept ➢ Learn tips and tricks to accelerate your concept writing efforts ➢ Develop Acceptable Consumer Beliefs that consumers nod their heads in agreement when heard ➢ Write Benefit statements that consumers understand and differentiate a product or service ➢ Craft Reasons to Believe that are consumer meaningful and relevant ➢ Prepare a concept to maximize quantitative testing potential

"Reporter Richard Steinman discovers an ancient deed in Austin, Texas, that contains a covenant giving the grantor's descendants the right to reclaim ownership of the property if any future owner violates its restriction against the extraction of mineral wealth from the land. It just so happens that the land the deed covers is one of the richest oil fields in the world, and Helius Energy, the conglomerate that owns it, has no intention of giving up its gold mine to potential heirs. Steinman is soon on the run from a hired team of killers, while a second team descends on California to wipe out the last surviving heir, John Caine."--Provided by publisher.

A User-Friendly Workbook to Making Expert Life Insurance Decisions Need help facing the constant barrage of information from competing life insurance companies? With twenty years of experience in the life insurance business, Tony Steuer delivers a practical, one-of-a-kind resource for choosing the best life insurance policy for you or your family, whether you currently have a policy or not. Step-by-step, he leads you through the process of making key life insurance decisions: 1. How much life insurance do I need? 2. What type of life insurance is right for me? 3. How might my medical and financial history affect my rates? 4. Which life insurance company should I work with? 5. How do I choose a trusted agent or advisor? 6. What policy components or riders are important to me? 7. Is my current policy living up to my expectations and needs? 8. Should I replace my current policy or supplement it? 9. What is the best way to terminate a policy? A companion to Tony's award winning book, Questions and Answers on Life Insurance, this workbook will help you avoid unnecessary pitfalls and unpleasant surprises; make informed, confident decisions; and gain the maximum benefit for your life insurance dollar.

When Max Hallyday, a rising New York adman, joins a glitzy midtown agency, he knows the game is winner-takes-all. But after Max's best friend, Roger, a serial womanizer, seduces his billionaire client and puts his career in jeopardy, Max strikes back, penning "The Guys' Guy's Guide to Love," a column exposing the many Rogers prowling the city. Championed by magazine publisher and former flame Cassidy Goodson, Max becomes famous . . . or is it notorious? With the women of New York clamoring for more, sparks begin to fly between Max and Cassidy. Can Max survive his instant celebrity and cutthroat rivals to discover where his heart really belongs? The Guys' Guy's Guide to Love is a fast-paced tale of flawed men and savvy women competing for love, sex, power, and money in the city where they play for keeps.