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Say farewell to language faux pas forever!Based on the revolutionary Easily Pronounced Language Systems approach, Say It Right in Greek makes mastering correct Greek pronunciation simple. With Say It Right you'll learn how to use hundreds of Greek words and phrases in everyday conversation.This amazing guide gives you easy-to-read vowel symbols that, when combined with consonants, make pronunciation easy. With Say It Right in Greek you will:Learn more than 500 essential Greek words and phrases Easily create sentences using "Phrasemakers" Get a quick reference to more than 500 word pronunciations in the Say It Right travel dictionaryTopics include: Essential Words & Phrases; Arrival/Departure; Transportation; Hotel Survival; Restaurant Survival; Shopping; and Health

Align your selling methods with theirbuying habits for a win-win relationship!"The digital age has dramatically changed the selling profession.John Holland and Tim Young will bring you up to date on their newrules for a customer-centric approach."-Al Ries, bestselling coauthor, War in the BoardroomSince its founding in 2002, CustomerCentric Selling, one of the world's leadingsales training firms, has dramatically changedhow selling is viewed-from simply promotinga product to empowering customers toachieve goals or solve problems through the useof offerings.Today, buyers don't want salespeople tellingthem what they want or need; they've alreadygone online and informed themselves-whichmakes the job of selling more difficult than ever.So how do you reestablish the relevance youpreviously took for granted? How, in the worldof Web 2.0, can you develop long-term relationshipswith customers and maintain yourcompetitive advantage? You must stop focusingsquarely on the selling cycle-and pay closerattention to the buying cycle. In other words,learn how customers want to buy and align yourselling techniques accordingly.In Rethinking the Sales Cycle, two leaders fromCustomerCentric Selling provide the latestresearch into the buying cycle. They present astep-by-step model that helps you seize marketshare and hold it by understanding the five stagesof the buying cycle. Learn how to:Interpret buying behavior at different stagesAssess your competitive position basedupon buyer behaviorRead the impetus behind a buyer objectionMerge your selling process with a buyer'sbuying processTake a committee through a buying cycle tomaximize the chance of consensus at the endWhen it comes to the buying cycle, today's customerswant control. You can give it to themwhen you have a selling strategy aligned withtheir behavior. It's the best and perhaps only wayto succeed in today's ultra-competitive world.Rethinking the Sales Cycle gives you unprecedentedinsight into the mindset, emotions, andbehaviors of buyers. Armed with this information,you will find the solutions you need to leadyour organization to new heights of success.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Learn the secrets of fine art digital photographyProduce captivating and high-quality photographs easily and consistently with help from this invaluable guide, based on renowned photographer George DeWolfe's most popular workshop. Inside, you will learn his "16-bit workflow" technique for mastering the craft of printing fine art photographs. You will also discover how to set up a successful "closed loop" environment--one in which you handle the entire photographic process yourself, sending nothing out for processing, manipulating, or development. Learning the qualities and techniques essential to creating a digital fine print with light, substance, and presence requires skill, experience, time, and vision. George DeWolfe's Digital Photography Fine Print Workshop puts all of this expertise at your fingertips.

THE HOW'S AND WHY'S AND APPLICATIONS ON SONET/SDH--MINUS THE JARGON Intended for use in broadband ISDN and ATM networks, SONET (Synchronous Optical Network) and SDH (Synchronous Digital Hierarchy) have taken on a life of their own. As fiber optic cable becomes the standard for data transmission, telcos and other carriers are deploying more high-speed SONET/SDH technologies to support leased-line services such as DS-1 and DS-3. In search of ever-faster data speeds, leading corporations such as Boeing, AT&T, and Disney are moving their private global networks to a SONET/SDH infrastructure. THIS BOOK IS A MUST-READ IF-- * Your're at the point where technology turns to business and shoot-or-pass decisions get made * Staying on top of what's hot in communications is your jo * You need to understand the growth and workings of SONET/SDH, but don't have time for MIT * You want to compare cots, potentials, and performance of SONET/SDH with other technologies * You'd like business-model case studies of DWDM (Dense Wavelength Division Multiplexing) and WDM (Wavelength Division Multiplexing) that make sense * You sell, market, or manage for a firm that develops SONET/SDH systems * You make career choices in telecom, Internet service, networking, or the upper echelons of any large business * You invest in communications equipment makers, service providers, or applications creators * You're a curious technophile who can't get enough insider details on new communications strategies, methods, and trends * You see that there's more sun in the winner's circle than in the also-ran column The easiest way to size up SONET/SDH for your network--or simply tobetter understand these rapidly expanding technologies--SONET/SDH DEMYSTIFIED is the ideal shortcut to the front edge of high-speed networking.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Explore the Latest Techniques and Trends in Remotely Sensed Digital Image Analysis!Written in easy-to-follow language with a minimum of technical jargon, Digital Analysis of Remotely Sensed Imageryprovides exhaustive coverage of the entire process of analyzing remotely sensed data for the purpose of producing accurate representations in thematic map format. The book explores cutting-edge techniques and trends in image analysis, as well as the relationship between image processing and other recently emerged special technologies.Filled with numerous references to the current literature, this essential imaging resource paints a vivid picture of the current status of innovative image analysis methods and future directions in the field. Find state-of-the-art information on storage of remotely sensed data...the image analysis system...image rectification...image enhancement...image classification...accuracy assessment...change detection...intelligent image classification...decision tree classification...integration of image analysis with GIS/GPS...and much more. Digital Analysis of Remotely Sensed Imagery features:Comprehensive, up-to-date coverage of remotely sensed image processingDetails on the relationship between image processing and other recently emerged special technologiesPromising new trends and future directions in image analysisA lavish 16-page color insertInside this Expert Guide to Analyzing Remotely Sensed Images. Remotely sensed data . Storage of remotely sensed data . The image analysis system . Image rectification . Image enhancement . Image classification . Accuracy assessment . Change detection . Intelligent image classification . Decision tree classification . Innovative image classification . Integration of image analysis with GIS/GPS

Credit Risk Management is a comprehensive textbook that looks at the total integrated process for managing credit risk, ranging from the risk assessment of a single obligor to the risk measurement of an entire portfolio. This expert learning tool introduces the principle concepts of credit risk analysis...explains the techniques used for improving the effectiveness of balance sheet management in financial institutions...and shows how to manage credit risks under competitive and realistic conditions. Credit Risk Management presents step-by-step coverage of:The Credit Process_discussing the operational practices and structural processes to implement and create a sound credit environmentThe Lending Objectives_explaining the credit selection process that is used to evaluate new business, and describing how transaction risk exposure becomes incorporated into portfolio selection riskCompany Funding Strategies_presenting an overview of the funding strategies on some of the more commonly used financial products in the extension of business creditCompany Specific Risk Evaluation_outlining some fundamental credit analysis applications that can be used to assess transactions through the framework of a risk evaluation guideQualitative Specific Risk Evaluation_offering additional approaches to risk evaluate a borrower's industry and managementCredit Risk Measurement_defining the role of credit risk measurement, presenting a basic framework to measure credit risk, and discussing some of the standard measurement applications to quantify the economic loss on a transaction's credit exposureCredit Portfolio Management_exploring the basic concepts behind credit portfolio management, and highlighting the distinctive factors that drive the management of a portfolio of credit assets compared to a single assetCredit Rating Systems_analyzing the pivotal role that credit rating systems have come to play in managing credit risk for lenders The Economics of Credit_showing how the modern credit risk approach has changed the economics of credit in order to achieve more profitable earnings and maintain global stability in the financial markets Filled with a wide range of study aids, Credit Risk Management is today's best guide to the concepts and practices of modern credit risk management, offering practitioners a detailed roadmap for avoiding lending mishaps and maximizing profits.

A practical look at the valuation models used by Wall StreetVeteran consultant and educator Scott Hoover analyzes the limitations and idiosyncrasies of major valuation models. He examines the time value of money, cash flow analysis, discount rates, and other tools, and describes how money managers and bankers apply them to valuation.

A Step-by-Step Approach for Integrating Market, Credit, and Operational Risk Management--While Complying with New Basel Accord Guidelines For financial institutions around the world, the work involved in managing market, credit, and operational risk exposures--as well as the capital required to support such exposures--will change dramatically under the new Basel Accord guidelines. Risk Management and Capital Adequacy is the first book to examine how institutions can streamline programs by, wherever possible, integrating and simplifying risk management strategies and techniques. From analyses of the latest models and frameworks to case studies and examples of the devastating effects of unfocused or insufficient risk management, this in-depth examination reveals: Building blocks for constructing an integrated, effective risk management framework The three pillars of the Basel Accord--and what institutions must do to comply with each Details behind financial disasters, from LTCM to Barings, and how they could have been prevented While banks have an institutional interest in managing risk exposures, they also have a competitive interest in minimizing the capital required to offset those exposures. Risk Management and Capital Adequacy is the first book to outline an integrative framework for managing risks, and complying with the Basel Accord requirements, in the most cost-effective, capital-efficient, and competitively sound possible ways. The effective management of risk is a front-and-center topic for financial institutions. Charged with meeting everything from the newly fluid realities of global markets to the inflexible requirements of the Basel Accords, institutions are finding they must replace formalized and normative approaches with new types of risk management. These programs must be detailed enough to address the risks of today's dynamic markets yet adaptable enough to meet the needs of individual institutions and their requirements--while at the same time allowing decision-makers to demonstrate their willingness and capability to effectively handle unseen risk and increase shareholder value. Risk Management and Capital Adequacy examines and explains today's key approaches for understanding and managing market, credit, and operational risk. The first book to provide practitioners with straightforward and hands-on techniques for integrating key risk management approaches, this all-inclusive resource covers topics such as: The history of modern risk management Regulatory mechanisms for managing risk Conceptual approaches for modeling market, credit, and operational risk Modern Portfolio Theory and the Capital Asset Pricing Model Uses and limitations of Value at Risk The BIS risk-based capital requirement framework KMV's credit monitor model Differences in credit versus market risk models KPMG's Loan Analysis System and other risk-neutral valuation approaches Products with inherent credit risks Capital adequacy issues from regulatory and industry perspectives Basel Committee on Banking Supervision and the New Basel Capital Accord Case studies of Metallgesellschaft, Sumitomo, LTCM, and Barings Under the new Basel guidelines, all financial institutions subject to local banking laws will be required to adopt and operate under dramatically different risk exposure rules and guidelines. Risk Management and Capital Adequacy provides banking executives with an integrated risk management framework that is as seamless to implement as it is self-explanatory and complete. It is today's most across-the-board examination of where risk management stands today, which rules and guidelines are likely to change in the future, and how institutions can establish programs that meet risk management imperatives, limit risk capital requirements, and provide for the integration of risk management to cover the global spectrum of today's financial arena.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.PreTest is the closest you can get to seeing the test before you take it!500 USMLE-type questions and answers!Great for course review and the USMLE Step 1, Pharmacology PreTest asks the right questions so you'll know the right answers. You'll find 500 clinical-vignette style questions and answers along with complete explanations of correct and incorrect answers. The content has been reviewed by students who recently passed their exams, so you know you are studying the most relevant and up-to-date material possible. No other study guide targets what you really need to know in order to pass like PreTest!

Write an effective research paper--no sweat!The words "research paper" may send a chill down your spine. You're thinking about the hours of research and the days of writing ahead-and that's after wringing your hands about the topic! Never fear, this concise resource will guide you through the process step-by-step and make the experience painless. With veteran composition instructor Carol Ellison's advice, you'll be able to create a thought-provoking research paper that will get you the best possible grade! McGraw-Hill's Concise Guide to Writing Research Papers gives you the tools to:Organize a helpful outline before you writeFind solid evidence at the library and on the Internet to back up your thesisWrite effective sentences to support your topic Replace common phrases with attention-drawing wording to properly articulate your ideasUse smooth transitions between paragraphs to keep your paper flowingCraft eloquent summaries and conclusionsAvoid accidental incidences of plagiarismRun a thorough check over your research paper before you hand it in

Innovative Supply Chain Solutions from Amazon.com, Coca-Cola, Dell, Wal-Mart, and other supply chain leaders Today's fiercely competitive environment of tight budgets and even faster turnarounds has made the effective integration of suppliers, manufacturers, warehouses, and stores a competitive necessity. Managing the Supply Chain examines how leading companies have answered the call by analyzing and revamping every step in their supply chains, significantly reducing distribution costs and delivery times while increasing bottom-line profit. Case studies and examples combine with insightful analysis to reveal how top companies remain competitive by squeezing every possible improvement from every aspect of their supply chain. Managing the Supply Chain provides today's most in-depth examination of important advances in supply chain strategies and technologies, including: Techniques for meeting all supply chain challenges, from managing risk through achieving global optimization Effective strategies for partnering, supply chain integration, inventory optimization, make-or-buy decisions, and more Comparison, tradeoffs, and implementation issues associated with the various strategies As today's managers know, ongoing supply chain innovations have made managing a business more complex than at any time in the past. Let Managing the Supply Chain show you how leading organizations are reducing variability in their supply chain operations--by broadening their focus to encompass today's limitless supply chain possibilities. "In the last few years, analysis and insight have improved and effective models and decision-support systems have been developed--but these may not be familiar to industry. This book aims to fill this gap by presenting state-of-the-art models and solution methods, insights, and concepts important in the design, control, operation, and management of supply chain systems." --From Chapter 1: Introduction Even before decision-makers knew it by name, supply chain management was always a critical factor in determining the success or failure of a business. Today, it has become increasingly apparent that monumental financial advantages can be attained through relatively minor supply chain adjustments--and, conversely, that catastrophic losses can result from ignoring those adjustments. Managing the Supply Chain provides a step-by-step template for protecting your company's competitive stance by fine-tuning every aspect of its supply chain operation. Case studies and examples reveal the strategies and struggles behind some of today's greatest success stories, including: How Wal-Mart used cross-docking, strategic partnering, and information technology to grow from a niche retailer to the largest--and most profitable--retailer in the world How Dell used virtual integration to blur traditional supply chain boundaries between suppliers, manufacturers, and end users How Grainger.com helped the distributor reach out to its customers--and increase the size of each order Beyond these examples, however, this important book demonstrates how organizations of any size or industry can adopt and adapt successful supply chain strategies to quickly enter new markets and build strategic alliances; understand and implement the latest technologies; identify the best business model for a specific supply chain; improve on-time delivery while significantly decreasing inventory levels and costs; and more. How can you improve your company's current supply chain strategy? Managing the Supply Chain takes you through your entire supply chain strategy, from supply acquisition through retailer communication, to reveal hundreds of ways in which world-class organizations are asking and answering that question. Regardless of your industry or position within that industry, it will provide you with the answers you need to identify best practices, eliminate costly overlap, and gain valuable advantages from every supply chain operation.

Built for success on the brand-new AP Precalculus exam! Our 5 Steps to a 5 guide will explain the tough stuff, offer tons of practice and explanations, and help make the most efficient use of review and prep time. The 5 Steps series is more than a set of review guides, it's a system that has helped thousands of students walk into test day feeling prepared and confident.

Quickly and accurately diagnose and treat the psychiatric disorders you will encounter in clinical practiceCURRENT Diagnosis & Treatment: Psychiatry offers instant access to relevant etiology, phenomenology, pathophysiology, and drug information. Designed in the time-saving outline style that makes LANGE® CURRENT titles so popular, the book covers need-to-know information on interviewing techniques, emergency psychiatry, treatment strategies, psychiatry and the law, psychological testing, emergency psychiatry, and evaluating infants. This authoritative resource reviews essential psychopharmacologic and psychotherapeutic approaches, and provides evaluation, testing, and decision-making tools and criteria. Renowned authorities on the subject, the editors have a cumulative 100+ years treating patients and teaching residents. . Covers both adult and pediatric disorders. Reviews essential psychopharmacologic and psychotherapeutic approaches. Provides evaluation, testing, and decision-making tools and criteria

Attract top talent and energize your workforce with a MAGNETIC CULTURE"Sheridan outlines simple but powerful steps to take in creating and maintaining an organization that fosters an environment with similar attraction."-Marshall Goldsmith, Ph.D., international bestselling author of MOJO and What Got You Here Won't Get You There"A compelling case for and guide to the creation of a high engagement/high performance workforce."-Douglas R. Conant, retired president and CEO, Campbell Soup Company; New York Times bestselling author of TouchPoints"It's impossible for any company to have a monopoly on talent. But it is possible to have the best culture. Sheridan shares insights and best practices for creating an engaging culture where associates can grow and thrive."-Frits van Paassche n, president and CEO, Starwood Hotels & Resorts Worldwide, Inc."A long time ago I discovered that when employees are passionate about their work, customers are passionate about the company. Kevin Sheridan knows that secret too. His insights on finding the right people and getting them engaged can change your culture forever."-Quint Studer, founder of Studer Group, 2010 Malcolm Baldrige National Quality Award recipient"This book is filled with practical ideas, illuminating case stories, and fresh perspectives to stir employee engagement in any organization."-Pamela Meyer, Ph.D., author of From Workplace to Playspace: Innovating, Learning and Changing through Dynamic EngagementAbout the Book:The perils of a disengaged workforce are well known-low productivity, high employee turnover, and failure to meet organization-wide goals. Less well known is what to do about it. How do you create a workforce that is always ready, able, and eager to take the organization to the next level?You have to create a MAGNETIC CULTURE.As CEO of leading employee survey and HR consulting firm HR Solutions, Inc., Kevin Sheridan knows how it's done-and in Building a Magnetic Culture, he shares all his secrets.Building a Magnetic Culture explains what engages and motivates employees and how to create an environment in which employees can thrive. Drawing on years of research and real-world examples from his consulting experience, Sheridan gives you the strategies and tactics you need to transform your company by creating and sustaining a Magnetic Culture. Providing benchmarking and best practices, as well as interviews with executives and HR professionals at companies that boast the highest levels of employee engagement, Sheridan outlines an easy-to-follow plan that:Attracts the most talented people-and retains themMakes employees feel they are part of the value that their organization createsIncreases Employee Engagement and drives productivityBoosts creativity and problem solvingAccording to HR Solutions' own employee survey results, actively engaged employees show four times more satisfaction in their work and are four times less likely to leave than disengaged employees are. Is there a reason not to make building a Magnetic Culture your top priority?Simply put, organizations that place a high value on actively cultivating a culture of engagement stand apart from their competition and enjoy superior business results.

Harness the Power of Your MostValuable Resource-Your Workforce!Process improvement approaches likeSix Sigma and Lean Enterprise haveworked wonders for countless organizations,but in the drive for true excellence,these approaches are only one important partof the formula. Building Engaged Team Performanceexplains the next wave of businessimprovement: driving breakthrough gains byintegrating process improvement with "thepeople side" of performance.Breaking new ground in the world oforganizational improvement, performance managementexpert Dodd Starbird teams upwith Roland Cavanagh, coauthor of the bestsellingThe Six Sigma Way, to present a systemfor aligning and optimizing processes andthe efforts of any organization's most valuableasset: people.Combining the principles from TotalQuality Management (TQM), Six Sigma,Lean, and Socio-Technical Systems, EngagedTeam Performance helps you harness the massivepotential of human performance that isnot captured by process improvements alone.Illustrated through real-life stories, BuildingEngaged Team Performance offers a stepby-step program that shows you how youcan more than double the productivity of yourbusiness. The authors' client examples are adiverse group of transactional and manufacturingorganizations that have used EngagedTeam Performance to:Increase employee efficiency by 50%and save millions of dollarsConsistently deliver on criticalcustomer requirementsProvide visual data for instantdecision making. Create realistic staffing modelsfor sustainable capacityEstablish standards for both team andindividual performanceDevelop leadership that facilitates teamownership of executionBuilding Engaged Team Performance providesthe tools for building a superior systemthat optimizes effectiveness of outcomes forcustomers and efficiency of resource usage.Never before have human performance andprocess improvement been so closely linked ina single, sustainable method. Catch the nextwave of business improvement with EngagedTeam Performance.Praise for Building Engaged Team Performance"The Engaged Team Performance effort that we undertook has allowed us toreshape our process from start to finish and improve both productivity andthe communication among multiple departments."Art Bacci, President & CEO, Principal Bank"This book provides practical insights on building competencies of changeleaders throughout the organization."Dr. William D. Trotter, Managing Director,Association of Internal Management Consultants (AIMC)"By embedding these concepts into organizational culture, systems, and processes,a group of individuals may become a winning team."Dan Bell, President, Canon Information Technology Services"When I led a division at GE during the heyday of Six Sigma, process excellenceand team performance were both critical; yet they were considered differentdisciplines, supported by separate infrastructure. Engaged Team Performancecombines and aligns the best of both, and it delivers even betterresults."C. Lewis Fain, President, Mortgage Payment Protection, Inc."If your strategic vision includes words like growth, customer loyalty,value creation, responsiveness, quality, expertise, partnership, accountability,efficiency, or best in class, then Building Engaged Team Performance has tobe part of the foundation. Without it you're just creating a house of cards."Rick Larson, CEO, VFD Technologies

Everyone agrees that Emotional Intelligence (EI) plays a key role in overall success. But when it comes to putting theory into practice, EI consultant Reldan Nadler, Psy.D., has written the only book on the subject that shows you step-by-step how to:INCREASE CONFIDENCE IMPROVE TEAMWORKENHANCE COMMUNICATION DEVELOP STAR PERFORMANCEPROTECT YOUR IQ WITH EIThe more than 100 cutting-edge tools and strategies presented here are used by the most effective leaders in the world. This complete, hands-on action plan has worksheets, exercises, self-quizzes, and much more to show how great leaders put Emotional Intelligence to work."One of the most practical and useful books on the topic that I've seen." -- David B. Peterson, Ph.D., Senior Vice President, Personnel Decisions International,author of Leader as Coach and Development First"The perfect field guide for leaders who hope to improve their Emotional Intelligence and increase employee engagement, performance, and retention in the process.It is user-friendly and filled with practical tips and tools." -- Sharon Jordan-Evans, co-author of Love 'Em or Lose 'Em: Getting Good People to Stay"Provides detailed and easy-to-use practices to make you and your leaders superstars. One of the most valuable leadership books available!" -- Jeffrey E. Aurbach, Ph.D., President, College of Executive Coaching"Open to any page, and you will find a key lesson in leadership." -- Sylvia K. Leduc, M.Ed., MPEC, leadership specialist"Provides the kind of real-world guidance that is so often missing from leadership books. The tools andtechniques are immediately applicable." -- Nick Rothenberg, OD consultant and owner, 2Be, LLCFirst introduced 15 years ago, Emotional Intelligence (EI) has been recognized as a far better indicator of success in the workplace than IQ is. But how do you apply the principles of EI in the real world? This book shows you how.Written by Dr. Reldan Nadler--one of the top corporate experts in EI leadership--this hands-on guide uses case scenarios and step-by-step strategies to provide all the answers you need:How do I increase my confidenceand EI to become a star player?How can I become more effective as a leader?How do I develop my people to become our next leaders?How can I communicate decisions to become more successful?What can I do at my next team meeting to improve morale and performance?Filled with more than 100 EI tools and techniques,Dr. Nadler's proven program is a must-have resource for CEOs, executives, managers, and team leaders. Organized by key topics--communication, collaboration, confidence, self-control, and developing others--this book offers invaluable quick-reference tips, as well as detailed checklists, worksheets, and action plans. In addition, you'll find fascinating frontline reports of leadership inaction: Warren Buffett's vision and leadership of powerful CEOs, Jeff Immelt's staying power at GE, Pete Carroll's optimism at USC, and Meg Whitman's commitment to service ateBay.This is how successful people put their emotional skills to work. This is how you increase confidence, teamwork, and performance. This is Leading with Emotional Intelligence.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Don't Let the Real Test Be Your First Test!Written by two of the lead developers of the Java SE Programmer Exam, OCP Java SE 6 Programmer Practice Exams is filled with more than 260 realistic practice questions to prepare you for this challenging exam. To help you understand this material, in-depth explanations of both the correct and incorrect answers are included for every question. This practical guide covers all official objectives for Exam 310-065 and is the perfect companion to SCJP Sun Certified Programmer for Java 6 Study Guide. Covers all OCP Java SE 6 Programmer exam topics, including:Declarations and Access ControlObject OrientationAssignmentsOperatorsFlow Control, Exceptions, and AssertionsStrings, I/O, Formatting, and ParsingGenerics and CollectionsInner ClassesThreadsDevelopment

While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Get beyond the basics with Excel 2007 chartsNow you can take your Excel charting skills to the next level with help from this hands-on guide. Excel 2007 Charts Made Easy shows you how to upgrade from simple pie and bar charts to rich data visualization using the full range of charts available in the latest version of the software. Discover how easy it is to create custom charts with compelling effects and to display data in more meaningful ways. Manually format chart componentsShow trends in your data with line chartsCombine line and pie charts to create area chartsPlot data using scatter charts and bubble chartsCreate and format stock chartsConnect three data points with a surface chartDisplay the relationship between various data series using doughnut chartsCompare data values with radar chartsUse PivotTables and PivotCharts to work with dynamic dataIncorporate Excel charts into Word documents and PowerPoint presentations

Pupil Editions present rich, standards-based content with strong visuals and a highly motivating reading support system. Readable, accessible, rich in detail, and beautiful to behold, these pupil editions are truly a story well told.

The FIRST - and most comprehensive - review available for the Canadian Family Medicine Licensing Exam - enhanced by a complete chapter of sample SAMPsGuide to the Canadian Family Medicine Examination, Second Edition is a comprehensive yet concise guide that delivers reader-friendly coverage of the 99 priority topics suggested by the CFPC. Reflecting important insights from family physicians and residents, this powerful review offers an easy-to-absorb summary of the content you will most likely encounter on the actual exam. The Second Edition is highlighted by the addition of an entire chapter of sample SAMPs. There is no better way to boost your confidence, knowledge -- and chance of success - than this up-to-date, time-tested study companion.EVERYTHING YOU NEED TO EXCEL ON THE EXAM:.Complete coverage of 99 priority topics prepare you for the exam: signs, symptoms, diagnostic measures, and treatment options span the entire range of medical subject areas.NEW chapter of example SAMPs.Real-world perspectives are based on recent Canadian clinical practice and the exam-taking and professional experiences of the physicians and residents.Study-enhancing callouts, including helpful "Remember" icons appear throughout the text.Easy-to-follow, consistent chapter design make the content accessible and memorable.Numerous mnemonics aid in the retention of need-to-know facts and concepts.Ample margin space enables you to make personal notes and annotations as you go .Highlighted key points in boxes or margin areas facilitate comprehension and efficient review.Full references for each topic - encompassing pivotal studies, data, and clinical guidelines - provide opportunities for further study

The First Book for People Who Want to Make Serious Money In the Stock Market Without Becoming an Expert History has proven that the surest road to long-term wealth is through investing in the stock market. And while you don't have to be a financial genius to invest well, you do have to care enough about your money to learn how the market works--what you must do to get started, when the best times are to invest your money, and what you must do to keep from being an easy mark for more sophisticated investors. "Understanding Stocks "tells you what you need to know. More than 50 quick, easy, and entertaining lessons on stocks and investing give you the information you need to become a solid and knowledgeable investor. Look to this engaging and no-nonsense investors' rulebook to learn: How to open an account, evaluate a stock, and place a trade Strategies for making money slow or fast, with the advantages and dangers of each Ten costly mistakes that are easy to make--and even easier to avoid Money in the stock market flows to those who know what they are doing. Let "Understanding Stocks "put you on the right road to stock market wealth, and show you how to keep from losing your money before it's been given a chance to truly work for you.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Master Microsoft SharePoint 2010In How to Do Everything: Microsoft SharePoint 2010, Stephen Cawood--a former member of the SharePoint development team--explains how to get the most out of this powerful business collaboration platform. Learn how to use document management functions, wikis, taxonomy, blogs, My Sites, web parts, and more. Take full advantage of the content management, enterprise search, collaboration, and information-sharing capabilities of SharePoint 2010 with help from this practical guide.Set up a SharePoint siteAdd documents, use the SharePoint content approval workflow, and work with document versioning featuresCollaborate with others during discussion boards, blogs, wikis, events, surveys, calendars, and workspacesUse social tagging to create a folksonomy of keywordsCreate a taxonomy hierarchy using Enterprise Managed MetadataBuild publishing sites, My Sites, and public-facing websitesShow data on pages using web partsCustomize lists, forms, site themes, and navigationUse SharePoint with client applications, including Microsoft Office Backstage, Outlook, InfoPath, SharePoint Designer, and third-party applications

An advertising hall-of-famer and business legend reveals the secrets of his success Best known for conceiving the idea of outdoor advertising, Karl Eller embodies the spirit of American entrepreneurship at its finest. Integrity Is All You've Got is the chronicle of a singular life in business and all its "chills, thrills, deals, risks, gambles, crash landings, and miraculous recoveries." Readers get: A first behind-the-scenes look at the life of a business legend Powerful lessons that managers and entrepreneurs can apply Eller's guiding principles for racking up successes and recovering from "crash landings" that center on the critical importance of integrity

What really makes consumers tick?It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly instrumental in shaping national and even global buying habits.Karma Queens, Geek Gods and Innerpreneurs is your hands-on guide to getting inside the minds of the people who are setting the trends in art, music, technology, fashion, health, and every kind of consumer product and service. Based on thousands of hours of consumer research conducted by Consumer Eyes, a prominent New York-based marketing firm, this book uncovers nine influential consumer types and reveals how to connect with them, market to them, and create the products that will not only win them over, but their entire social networks as well!Consumer Eyes founder Ron Rentel takes an entertaining yet serious look at today's most emblematic consumers, analyzing everything from the products they buy, to the activities they enjoy, to the behaviors and attitudes they exhibit. You'll meet such real-life characters as:Karma Queens-women of a certain age who combine a desire to be in harmony with the universe with an appreciation of material pleasuresParentocrats-who act out of love to assure their kids security and happiness, yet often deny them the classical joys of childhoodDenim Dads-for whom family involvement means more than climbing the corporate ladderInnerpreneurs-chief managers of their own "brand," they find their inspiration within themselvesBy using C-Types-rich, three-dimensional consumer portraits combining quantifiable data with expressions of personality-Rentel identifies and illuminates the consumers who set the trends. He not only helps you understand Karma Queens, Geek Gods and other consumer types on a deeper level in order to reach them more effectively in your marketing and advertising, he also offers fresh insight into managing your brand and your business.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Your transition from nursing student to practicing nurse begins here!"As a nursing faculty member, I found the book informative, interesting, and just a pleasure to read. There is a lot of useful information for the new graduate nurse. 3 Stars."--Doody's Review ServicePacked with real-life examples and indispensable advice from novice nurses and staff development experts, New Nurse's Survival Guide is the single best book available on how to get the job you want and become the nurse you aspire to be after you graduate from nursing school. You'll learn exactly what you must know and do in order to stand out from all the other new graduates and make yourself irresistible to employers -- in even the most challenging job market. And you'll find out what it really takes to thrive, not just survive, during your first year on the job. Land a great job in any economy by learning: What you can do to gain on-the-job experience while you are still in schoolHow to prepare for your job search, interview, and orientation What hospitals are looking for and what you need to bring to the tableHow you can demonstrate that you are a nurse that takes the initiative How to demonstrate leadership to potential employers

From the creators of SPIN Selling®--a groundbreaking strategy for selling at a premium price every time.Do you frequently discount to win business? Do your customers ignore the differentiators you believe you bring to the marketplace? Does your brand seem to matter less tocustomers today?Great products, stellar service, and a strong brand are just prerequisites today. They no longer differentiate. If you don't do something radically different soon, you will become unnecessary to customers.Integrating the most comprehensive research in the selling profession with years of realworld application by leading sales organizations, Huthwaite, Inc., creator of SPIN Selling®, brings you Escaping the Price-Driven Sale. This book builds on Huthwaite's history of providing groundbreaking concepts with straightforward guidance for execution.Sellers who master requisite new skills can dominate their market and virtually eliminate their competition. Those who fail to make the adjustment are doomed to irrelevance. Escaping the Price-Driven Sale reveals how sellers can become differentiators themselves by providing insight that customers cannot find elsewhere.In this book you will discover: The tectonic shift in today's market that has irrevocably changed the nature of consultative sellingFour strategies for selling at a premium-even in acommoditized marketHow to create lasting behavior change, individually andorganizationally, to succeed in today's marketplace

Everything you need to know about the latest cardiac devices and how to use them to diagnose and treat patients safely and effectivelyIn a critical care setting, time is often of the essence and there is no room for confusion about different cardiac devices¿which are evolving at a rapid-pace. Understanding how to choose and use each of these devices correctly is crucial. Devices in Cardiac Critical Care addresses this important issue by providing thorough coverage of all the devices you are likely to encounter. Written in an engaging, conversational style, this accessible book will assist you in making effective clinical judgements.The book is divided into chapters based on genuine clinical cases and features a proposed approach for each case. In addition to the cases, each chapter covers indications, contraindications, mechanism of working, complications, troubleshooting, and includes figures and tables. Key points highlight important information for convenient, quick review. Devices in Cardiac Critical Care covers: . Resuscitation devices (airway, hypothermia and CPR). Mechanical circulatory devices (right and left heart support devices). Valvular devices. Arrythmia devices. Fluid management/hemodynamic assessment devices (including renal devices). Respiratory support devices. Remote monitoring devices (Tele CCU)