Bøger udgivet af Metropolis Verlag

This book describes the communicative change in the economy. If economics essentially means the organization of value creation through management in companies or by companies in markets, then the communicative change is driven by the shift in its logic from analytics to communication. This shift is also the basis of the call-out economy.The logic of companies and markets lies in the organization of value creation. This value creation was once discussed as autonomous competencies. This has largely changed. Today, value creation occurs in social systems. The logic of communication does not consist primarily in the transfer of information, as was originally assumed in economics or communication theory. The purpose of communication today is to organize shared meaning.Communication configures and shape markets also in markets beyond communication industries. Fashions are a popular example for this. Communication on production, consumption or aesthetics are popular examples as well as brands. Brands mutate from passive media into active social systems that constantly teach and learn brand values. Brands align social values which are in the focus of macro marketing with successful micro marketing which means to address the individual claims of customers.

Russia's repeated defiance of international law with its invasion of Ukraine on February 24, 2022, amounts to a shift in political and economic relations. On the one hand, the book deals with the historical antecedents of the transitions from Gorbachev to Yeltsin to Putin. On the other hand, it looks at the role of the Western US-led industrialized nations in this process. How have these nations reacted and conducted themselves since the invasion of Ukraine? In particular, Switzerland and the United Kingdom share a history in pandering to Russian interests. The situation is now different to the transformation era of the USSR. Hyperglobalization since the turn of the millennium has given rise to a new bloc beyond NATO, the IMF and the World Bank. With the BRICS countries under China's dominance, more than 40 % of the world's population belong to states in opposition to the traditional industrial nations. Additionally, many relevant raw materials for energy and inputs for new technologies are located in this sphere. The book provides insight into the complex dependencies of the new blocs, which themselves are not free of discrepancies.China is in a dilemma as one of Russia's energy customers and a producer for Western markets; thus, its role is particularly salient. China's "New Silk Road" initiative hinges on world trade, which could collapse with potential bloc-building towards the "Iron Curtain." The war in Ukraine can only be interpreted in relation to Putin's and his henchmen's motives. There will only be losers, and Russia will suffer the heaviest losses along with Ukraine. In the medium to long term, Russia will be eliminated as a partner for the energy supply of the industrial nations. The global loss of prosperity through inflation and military spending is the price of energy independence. The book shows that these tendencies were already visible before February 24, 2022.