Bøger udgivet af Monumental Shift

In this groundbreaking book, media and marketing strategist Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Brandscaping is a big, infectious idea-a new marketing methodology that begins with one simple observation: a rising tide lifts all ships. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.What if you stopped renting time or space ("advertising") and started investing in content-content that you''ll own? What if you tapped a trend or created a movement? What if you authentically embraced your most loyal fans? What if... you became a brandscaper?Successful brandscapers think more like television producers and less like marketers. In the new media world, everyone has an audience. No one needs the traditional media monarchies to access their audience anymore. Davis encourages you to reconsider your spend on advertising, forget about trying to obtain PR one-hit wonders, and start seeking out valuable replacements for inauthentic celebrity "endorsements." Reinvest that money, he says, on creating valuable content and watch your marketing expenses turn into powerful content assets.Brandscaping trains you to unearth authentic, talented "spokespeople" in a world where everyone is a publisher, podcaster, YouTuber, or digital photographer; people whose existing audiences, no matter how small, will become your future customers. Davis demonstrates how electronics manufacturers, retailers, home builders, associations, non-profits, individuals, and many others have benefited from the ability to tap into the power of niche markets.Davis also shows you how to identify and appeal to the passion points that inspire digital influencers, prosumers, and consumers to take action. Your marketing will be more effective and you''ll fill your pipeline with higher-quality leads. Brandscaping will transform the way you market.Brandscaping is symbiotic marketing that can fund start-ups, aid non-profits, even change entire industries. Once you begin thinking like a brandscaper, you''ll be able to easily see the benefits of connecting computer consulting to game shows; insurance sales to motorcycle parts; ''Foreman Grills to dorm-room cuisine; transportation professionals to hit television shows; backyard poultry to suburban hardware stores; watercraft sales to music videos; and so much more. In Brandscaping, you''ll uncover opportunity at every turn. Davis'' entertaining and artfully-crafted stories each deliver on a clear lesson and an optimistic business challenge to ask yourself, ''what if?''Brandscaping is both an intellectual exercise and a practical guide. It''s a refreshing, insightful take on how marketing and media will work together in the future. It is specifically crafted to be embraced by C-suite executives and implemented by savvy marketing professionals.Get ready to brandscape!

A Rallying Cry!"e;Town INC is less of a book than it is a rallying cry! You'll never look at any town or city the same way again."e;Ann Handley, author of Wall Street Journal bestseller, Everybody WritesA groundbreaking book based on a simple, rarely used, concept. Town Inc. a must-read for any entrepreneur who wants to claim their fame and every city leader hoping to turn their place into the next best thing. Joe Pulizzi, Founder, Content Marketing Institute and Author, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Remarkable BusinessesEmpower Your Business, Your Town, and Your Fellow Citizen to Prosper as Never BeforeTown Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business. In cities across America, business leaders are telling uniquely compelling stories to lure other businesses and a willing workforce to relocate to their towns. Their towns flourish and their businesses prosper. Typical of the many success stories from which you'll learn are: Warsaw, Indiana: The Orthopedic Capital of the World Muscle Shoals, Alabama: The Hit Record Capital of the World Batavia, New York: The Greek Yogurt Capital of the World Hamilton, Missouri: The Quick Quilting Capital of the World Elkhart, Indiana: The RV Capital of the World Detroit Michigan's rebirth as: The Luxury Goods Manufacturing Capital of the AmericaYour town can become just as famous and just as prosperous. Learn and use Town Inc.'s proven formula to create a compelling story that will fuel your town's and your business' long-lasting prosperity. The key is to stake a unique claim that will be easy for local visionaries, business owners, and citizens to embrace and to market across the country and around the world. Let's stake your claim.