Bøger udgivet af Smithsonian

Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media.How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.

The Jefferson Bible, or The Life and Morals of Jesus of Nazareth as it is formally titled, was Thomas Jefferson's effort to extract what he considered the pertinent doctrine of Jesus by removing sections of the New Testament containing supernatural aspects as well as perceived misinterpretations he believed had been added by the Four Evangelists. Using a razor, Jefferson cut and arranged selected verses from the books of Matthew, Mark, Luke, and John in chronological order, mingling excerpts from one text to those of another in order to create a single narrative. After completion of The Life and Morals, about 1820, Jefferson shared it with a number of friends, but he never allowed it to be published during his lifetime. The most complete form Jefferson produced was inherited by his grandson, Thomas Jefferson Randolph, and was published in 1895 by the National Museum in Washington.Once published in black-and-white facsimile by the Government Printing Office in 1900 as a gift for new members of Congress, the Jefferson Bible has never before been published in color in its complete form. The Jefferson Bible, Smithsonian Edition is an exact facsimile reproduction based on the original copy in the Smithsonian collections. The Jefferson Bible, Smithsonian Edition is as beautiful an object as was so painstakingly crafted by Thomas Jefferson himself.

The Bald Eagle is a comprehensive description of the morphology, behavior, flight patterns, hunting, migration, nesting, development, and growth of bald eagles.