Bøger udgivet af Specific House

Break the rules of traditional business for the sake of the most important bottom line. Yours! This collection of tools and stories will serve as a blueprint for business success while you enjoy the process. Improve your organization by understanding inclusionary humor and other principles that will become part of your life. Humor, it's not just for advertising anymore! Learn "HOW TO" strategically use humor to: - Build stronger client & employee relationships - Differentiate yourself from the competition in any industry - Sell more - Decrease employee turnover REAL STORIES Behind the Laugh & Get Rich Philosophy - A company that went from zero to $6 million in six years - An HR expert who hires with humor - Furniture + Fun = $$$ - A small business built with a porcelain pig

This book is a collection of Rick's favorite business and life quotes from the famous to the infamous, to the everyday person who utters those memorable words that we never forget. Many of these quotes are words to live by, thoughts to ponder or just brief moments of enlightenment or discovery.

Rick Segel and Matthew Hudson, PhD have simplified the retail selling process into a user-friendly book filled with concepts that are memorable, easy to master, easy to use and will become a part of the salesperson's persona almost immediately. In this book you will learn - The G.R.E.A.T. Selling System, which is an acronym for the 5 stages of selling - Greeting, Researching, Experimenting, Add-ons and Tethering a customer to the store - Ways to increase every sales associate's ATS, Average Transaction Size - Ways to increase every sales associate's UTS, Units Per Transaction - The greatest opening line ever written with proven results - The four words that increase a retailer's sales by 4 to 7 percent almost immediately - The five most powerful words that will engage the customer in conversation, learn the customer's true wants and needs and can establish trust instantly

An insider's collection of buying tips, suggestions, ideas and recommendations when shopping for wedding attire. This book brings a new perspective and know-how on avoiding the pit falls, knowing the shortcuts and becoming a more savvy buyer. Buying wedding attire can be one of the most exciting, yet trying and stressful experiences for any bride-to-be. This book takes the scare out of shopping and buying wedding attire. The books power is in it's unique perspective that comes from the authors, which are some of the best special occasion bridal shop owners in North America.

Why does a retailer opt for one vendor over another? It's not about cost cutting. Generally, it comes down to the "R" word: relationships. The better your relationship with a retailer, the more likely she is to give you her business. In this deeply informative book, retail expert Rick Segel offers a wealth of ideas, tactics, and concepts you can use to become a valued "must-have" resource to your retail customers. You'll learn how to: - Educate your retailers while positioning yourself as an expert in your industry - Create retailer friendly, store-focused co-op advertising - Work with your customers to hold promotions that pay - Help your retailers create and maintain a web presence - Use tradeshows as powerful relationship-building events "Rick nailed it! His book is right on the mark. I have been selling to retailers for 30 years; I just wish I would have had this book when I first got started."- Steve Lang, Chairman of the Board, Mon Cheri Bridals "Just when I thought I knew everything about servicing my retailers, Rick comes out with this book that makes me rethink everything I am doing. Thanks, Rick!" - Sal Macaluso, CEO, EFashion Central

An insider's collection of buying tips, suggestions, ideas and recommendations when shopping for wedding attire. This book brings a new perspective and know-how on avoiding the pit falls, knowing the shortcuts and becoming a more savvy buyer. Buying wedding attire can be one of the most exciting, yet trying and stressful experiences for any bride-to-be. This book takes the scare out of shopping and buying wedding attire. The books power is in it's unique perspective that comes from the authors, which are some of the best special occasion bridal shop owners in North America.