Bøger udgivet af Springer Verlag, Singapore

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.

This book reviews dominant crisis communication theories, which according to many scholars are either too narrow or broad for practical application to all types of reputational crises. Freeman, as the progenitor of modern stakeholder theory, has spent much time since the original publication trying to remove the primary focus from companies to that of achieving broader positive outcomes for organisations, populations, and the operating environment. This book embraces the ethos of Freeman¿s revisions and applies it to crisis communication through placing the reputational crisis at the centre of a stakeholder map, where other literature places the company at the centre of the stakeholder map. This leaves the company experiencing the crisis situated with all other crisis stakeholders to develop solutions to the source of conflict, and as a result, the reputational crisis.Removing the corporation from the centre allows for other stakeholders such as interest groups, politicians, media, and afflicted stakeholders, to legitimately work towards solving the crisis. This book uses a typology of apologia and builds upon it to create a means that allows corporate managers to genuinely apologise to crisis victims, without necessarily exposing the corporation to financial liability claims. The apologia construct developed herein is equally useful to CEO¿s as it is in a domestic situation.Consistent throughout this book is the philosophy that all reputational crises can be either solved, or significantly reduced in terms of impact. Examples used throughout relate to reader¿s personal lives as well as structured powerful organisations.

This book highlights the main features of shipbuilding management which lead to successful completion of shipbuilding projects. Building a ship is a complex project, so the principles of project management are described, first in general terms and then with specific reference to their application in shipbuilding.

This book provides knowledge of the basic theory, spectral analysis methods, chemometrics, instrumentation, and applications of near-infrared (NIR) spectroscopy-not as a handbook but rather as a sourcebook of NIR spectroscopy.

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;

This book provides a comprehensive account of the current status of molecular hydrogen medicine, a young field that emerged with the discovery that inhalation of hydrogen gas leads to the elimination of harmful reactive oxygen species in rats.

This book illustrates how to design and implement co-creation, a powerful form of collective creativity that harnesses the potential of teams and can generate breakthrough insights.

Moreover, the book presents procedures for the fatigue life assessment of HFMI-improved welded joints based on nominal stress, structural hot spot stress and effective notch stress.

This book describes the concept, characteristics, methodology, design, management, business, recent advances and future technologies of plant factories with artificial lighting (PFAL) and indoor vertical farms.The third wave of PFAL business started in around 2010 in Japan and Taiwan, and in USA and Europe it began in about 2013 after the rapid advances in LED technology. The book discusses the basic and advanced developments in recent PFALs and future smart PFALs that emerged in 2016.There is an emerging interest around the globe in smart PFAL R&D and business, which are expected to play an important role in urban agriculture in the coming decades. It is also expected that they will contribute to solving the trilemma of food, environment and natural resources with increasing urban populations and decreasing agricultural populations and arable land area.Current obstacles to successful PFAL R&D and business are: 1) no well-accepted concepts and methodology for PFAL design and management, 2) lack of understanding of the environmental effects on plant growth and development and hydroponics among engineers; 3) lack of understanding of the technical and engineering aspects of PFAL among horticulturists; 4) lack of knowledge of the technical challenges and opportunities in future PFAL businesses among business professionals, policy makers, and investors and 5) lack of a suitable textbook on the recent advances in PFAL technologies and business for graduate students and young researchers. This book covers all the aspects of successful smart PFAL R & D and business. 

The comprehensive volume delves into the discursive valences and contingencies of resistance. It examines key issues and situations within the complex power dynamics of various cultures, societies, nations, and ethnicities. It explores the varying meanings of resistance in different contexts with analyses of select literary texts from various works of literature worldwide that range from Tribal writings in English and Nepalese literature to British literature and American literature. It evaluates various factors, including structure, situation, context, culture, agency, place, motives, ideology and oppression within the discourse of resistance. It emphasizes the cultural relevance of the study of resistance across a range of fields, such as postcolonialism, feminism, ecocriticism, gender relations and sexuality, myth and folklore, existentialism, cultural studies, rural feminism, trauma theory and violence, globalization, ethnicity and identity, child trafficking and third gender issues, subalternity and marginality. The book covers the genres of novels, poetry, autobiography, and short stories. It investigates the potency of these literary forms as cultural expressions of resistance. It is an essential read for students, researchers, and teachers worldwide who are enthusiastic and curious about the meanings and contexts of resistance and its representations in literature.

This book follows the thread of transportation development along a continuous timeline of historical dynasties, with a primary focus on presenting the factual accounts of transportation development, key events, and their evolving characteristics. It paints a fundamental picture of the origins, formation, and development of transportation. Simultaneously, the author delves into the exploration of the mutual relationship between transportation and Chinese culture, elucidating how transportation is integrated with politics, economics, society, and international exchanges. This not only reflects the supporting role of transportation but also highlights its transformative effects. Additionally, the author has, based on ancient texts and historical sources, created road network maps from different eras and thoughtfully selected photographs of significant transportation landmarks to facilitate readers' intuitive comprehension.This book is a splendid creation with a well-structured narrative, abundant visual content, and easy-to-understand language. The publication of this book not only helps readers to comprehensively grasp the main facets of China's transportation development but also fosters the spirit of self-improvement among those in the transportation industry, thereby bolstering the efforts to build a powerful transportation nation.

This book discusses the underlying metaphors of some important business principles and terms and positive teaching effects from deliberately implanting those metaphors in business lessons. It introduces original metaphors creatively used in live webcast courses which introduce difficult economic concepts to netizens. The deliberate metaphor is considered to represent a new dimension of metaphor, the communicative dimension. The book explores the communicative effect of deliberate metaphors and proves its effectiveness in teaching difficult business concepts.This book explores different uses of deliberate metaphors designed to support the teaching of business concepts and discusses two teaching experiments done to explore their effectiveness. Results showed that a focused design using deliberate metaphors in the lectures improved test performance, while a scattered design using deliberate metaphors used in lectures significantly increased students' interest in the lectures.

This collection scrutinizes the representation, dynamics, transformation and/or adaptation of various heroes and heroines in different folkloric traditions and narratives in the context of Asia. Exploring notions in the topics of mythologies, folktales, literature, theatre performance and any other art forms, the volume collates discussions on the pragmatic and aesthetic representation of men and women within the mythic world, and within contemporary settings. In doing so, it produces a contemporary theorization of Asian heroes and heroines beyond their mythic structure and folkloric limits. In considering the representation of heroes and heroines in the Asian folkloric tradition, and in comparative contexts, the book establishes connections between characters from myths and folktales and those found in contemporary narratives, considers the adaptation and transformation of heroes and heroines as revealed in a variety of literary works, and also assesses the gendering of social roles in modern literature and other art forms. It is of interest to scholars and advanced students in comparative literature, Asian cultural studies and theatre and performance.

The book covers all aspects of neonatal ultrasound including advances in imaging technology. It covers the technique, clinical applications and recent advances of ultrasound in neonates. Chapters provide easy and systematic approach to the diagnosis of various pathological entities in neonates and includes infections, inflammation, and tumors. Chapters are divided based on organ wise distribution which helps the readers in easy understanding and practical applications. The book also includes the important normal variants and anatomical landmarks based on ultrasound. It provides key points in each chapter. It is written by national and international experts.The book helps practicing consultants and residents in early and rapid diagnosis of various conditions from head to toe in neonatal ultrasound.

As the fourth most common malignancy and the second leading cause of cancer mortality in China, liver cancer poses a serious threat to the life and health of the Chinese. This book provides a detailed overview of great progress made in clinical management of liver cancer in China through past decades, including first hepatectomy for liver cancer in China in 1958, development of the liver anatomy theory of "five lobes and four segments", the application of alpha-fetoprotein in liver cancer screening, and the continuous advancement of theories and techniques related to the large liver cancer resection, as well as multimodality treatment which becomes a universal approach to treat liver cancer at present. Emerging researches in liver cancer biology, targeted therapies and cancer immunotherapies in China are also discussed. Written by a number of renowned experts in liver cancer diagnosis and treatment in China, it will be a valuable reference for fellows, trainees, general physicians, andspecialists in hepatology, oncology and hepato-biliary surgery.

In the context of India-Taiwan relations, this book investigates the convergence of science, technology, and diplomacy (S&TD). It dives into the changing environment of digital breakthroughs and their influence on India-Taiwan bilateral collaboration. It explores existing problems, possibilities, and tactics involved in using science and technology (S&T) as major tools of diplomacy, with an emphasis on India-Taiwan diplomatic ties. The book primarily focuses on India-Taiwan bilateral ties in the framework of science, technology, and innovation (STI). It investigates how these two nations negotiate diplomatic channels and collaborate on scientific and technological projects in the digital age, with a case study on the linkages of adoption, competition, and diplomacy for 5G technology. It sheds light on the hurdles that must be overcome, the geopolitical influences at work, and the possibilities for mutually beneficial relationships in this quickly changing scene. The book's scope also includes policy analysis, case studies, and future projections to provide a thorough picture of India-Taiwan ties in science and technology diplomacy (S&TD). The goal is to provide a comprehensive resource for policymakers, scholars, diplomats, and anyone else interested in the dynamics of science and technology diplomacy (S&TD) between Taiwan and India in the digital era.Dr Ramnath Reghunadhan is an Assistant Professor at the Department of Social Sciences in School of Social Sciences and Languages (SSL), Vellore Institute of Technology (VIT) University, Vellore Campus, India. The areas of research and teaching include Science, Technology and Innovation (STI); International Relations; Public Policy; Administration and Governance; Cyber Politics; India-Taiwan; Digitalisation; Global Political Economy; and National Security.

Mathematical logic is an important basis for mathematics, computer science and artificial intelligence alike. This book provides a comprehensive introduction to various logics, including classical propositional logic and first-order predicate logic, as well as equational logic, temporal logic, and Hoare logic. In addition, it presents proof procedures for classical logics and decision procedures for checking the satisfiability of logical formulas.The book assumes no background in logic. It presents logics as practical tools for solving various problems in artificial intelligence and formal verification. Accordingly, it is well suited for (junior and senior) undergraduate and graduate students majoring in computer science or mathematics. Each chapter includes roughly a dozen exercise problems, so as to help the reader understand the concepts and techniques discussed.

This book examines how emerging environmental challenges are situated within existing International Relations (IR) theoretical understandings of 'security'. As governments in the Global South undertake policy interventions to mitigate the impact of increasing climatic changes and yearn to achieve human-nature harmony, one can observe similar patterns of responses chiefly due to the ecology-economy dichotomy in these states and their societies. In this context, it brings to the readers various aspects of the theory and practice of state interventions in the form of environmental securitization in the Global South majorly under four themes (encompassing theory and policy processes). Chapters in this volume explicate connections between the environment and International Relations Theory, securitization in developing countries, state society and the environment in India and China and lastly, public participation and environmental policymaking. It presents a comprehensive and coherent overview of the politics of securitization in India and China, two prominent economies in the Global South. Faculty and researchers who work on non-western International Relations theory and non-traditional security threats, policy practitioners and experts in environmental policymaking, and students of IR and Comparative Politics, chiefly, will benefit from this book.Dr Joe Thomas Karackattu is Associate Professor with the Humanities and Social Sciences Department at Indian Institute of Technology Madras, India. He was "CISLI Fellow" (2017-19) at the New School, New York and "Fox Fellow" (2008-09) at Yale University.Dr Justin Joseph currently works as Assistant Professor at the School of Social Sciences and Languages (SSL), Vellore Institute of Technology (VIT) University, Chennai Campus, India.Dr Ramnath Reghunadhan is an Assistant Professor at the Department of Social Sciences in School of Social Sciences and Languages (SSL), Vellore Institute of Technology (VIT) University, Vellore Campus, India.

This book describes the basic concepts and principles of classical mechanics in the intermediate level. Given the perspective that different mechanical problems require an appropriate approach drawn from various methods or principles, a textbook discussing multiple methods or principles in mechanics is highly desirable. Additionally, a good textbook should include historical context on the motivation and the development of the methods or principles, allowing students to gain insights that may help them discover new theories. However, after many years of teaching Dynamics in the graduate school, the authors were unable to find a suitable intermediate-level textbook on classical mechanics, which motivated them to begin writing this book. For the aforementioned reasons, this book includes the descriptions of various methods or principles in mechanics, such as the Newton-Euler Principle, the d'Alembert Principle, Lagrangian methods, Gauss's Principle of Least Constraint, the Gibbs-Appell equation, Jourdain's equation, the Principle of Virtual Power, the Appell-Kane method, the Hamilton Principle, and the Hamiltonian mechanics, among others. Moreover, many historical remarks on the motivation and the development of the methods or principles are given in this book, as well as numerous applications. The authors also believe that in studying the motion of a material body, different models may be used depending on the application. If the position of the body is of interest, a particle model may be chosen. If the orientation or attitude of the body is under consideration, a rigid body model should be adopted. If deformation is a concern, a model of deformable body should be applied. Consequently, a book in mechanics for engineers should encompass a variety of models of the body, ranging from particles to continua such as solids or fluids. This book also meets that need.

This book examines the lasting impact of the 2006 Winter Olympics on the city of Turin and the Piedmont region. From urban renewal and pedestrianization to regional transport networks, tourism, and citizen participation, the book highlights the key elements that constitute the enduring Olympic legacy of the Turin Winter Games. It showcases how the city created a new image of itself internationally, transforming Turin from a car-centric industrial hub to a sustainable and vibrant metropolis. Turin was the first Olympic city to pioneer efforts in implementing environmentally, socially, and economically sustainable planning. Bringing together scholars from OMERO, the interdepartmental research center on "Urban and Event Studies" of the University of Turin and from other research centers that have extensively studied the Turin 2006 event, this book offers valuable insights into the long-term impact of hosting the Olympics and the innovative practices that constitute a significant legacy of the Turin Winter Games. Egidio Dansero is Full Professor of Political and Economic Geography at the University of Turin, past Director of OMERO (University of Turin) and President of the Society for Geographical Studies (Florence, Italy).Valerio Della Sala is an Adjunct Professor in the Department of Geography at the Autonomous University of Barcelona; member of the Organizing Committee of the Sport Research Institute (IRE-UAB) of the Universitat Autonoma de Barcelona, and of OMERO (University of Turin).