Bøger udgivet af Westland Publications Limited

About the BookTHE BUSINESS HISTORY OF THE CULT BRAND CALLED ROYAL ENFIELD,Royal Enfield.More than just the brand name of a legendary bike!Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand's journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal's enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha's time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.About the AuthorAmrit Raj was a national editor with Mint and led the newspaper's national corporate bureau till April 2019. He wrote extensively on Indian corporates, family businesses and other corporate matters. He is currently pursuing a senior role at a technology company.

About the BookA COMPREHENSIVELY RESEARCHED BOOK ON THE LIFE AND PHILOSOPHY OF ADI SHANKARACHARYAWhat is Brahman? What is its relationship to Atman? What is an individual's place in the cosmos? Is a personalised god and ritualistic worship the only path to attain moksha? Does caste matter when a human is engaging with the metaphysical world? The answers to these perennial questions sparkle with clarity in this seminal account of a man and a saint, who revived Hinduism and gave to Upanishadic insights a rigorously structured and sublimely appealing philosophy.Jagad Guru Adi Shankaracharya (788-820 CE) was born in Kerala and died in Kedarnath, traversing the length of India in his search for the ultimate truth. In a short life of thirty-two years, Shankaracharya not only revived Hinduism, but also created the organisational structure for its perpetuation through the mathas he established in Sringeri, Dwaraka, Puri and Joshimatha.Adi Shankaracharaya: Hinduism's Greatest Thinker is a meticulously researched and comprehensive account of his life and philosophy. Highly readable, and including a select anthology of Shankaracharya's seminal writing, the book also examines the startling endorsement that contemporary science is giving to his ideas today. A must-read for people across the ideological spectrum, this book reminds readers about the remarkable philosophical underpinning of Hinduism, making it one of the most vibrant religions in the world.About the AuthorPavan K. Varma is a writer-diplomat and was till recently an MP in the Rajya Sabha. He was earlier Advisor to the Chief Minister of Bihar, with the rank of Cabinet Minister. He has been India's Ambassador in several countries, also Director of the Nehru Centre in London, Official Spokesperson of the Ministry of External Affairs, and Press Secretary to the President of India. Author of over a dozen successful books, Pavan K. Varma was conferred an Honorary Doctoral Degree for his contribution to the fields of diplomacy, literature, culture and aesthetics by the University of Indianapolis in 2005. He was also conferred the Druk Thuksey, Bhutan's highest civilian award, in 2012.

Other title information from cover page: The king who saved India.

Fiction. African & African American Studies. Translated from the Hausa by Aliyu Kamal. Beginning in the late 1980s, northern Nigeria saw a boom in popular fiction written in the Hausa language. Known as littattafan soyyaya ("love literature"), the books are often inspired by Hindi films, which have been hugely popular among Hausa speakers for decades and are primarily written by women. They have sparked a craze among young adult readers as well as a backlash from government censors and book-burning conservatives. SIN IS A PUPPY THAT FOLLOWS YOU HOME is an Islamic soap opera complete with polygamous households, virtuous women, scheming harlots, and black magic. "Utterly addictive... The main character's plight was so abysmal and her husband was such a lowdown a$ $, I was sure that by the end of the story, he'd get his and I wanted to be there to see it... Would I read more by this author? Heck yeah!" --Nnedi Okarafor "Blaft refers to Sin is a Puppy as a kind of "Islamic soap opera," and that isn't far off the mark. Balarama Ramat Yakubu's slim, fast-paced novel centres on Rabi, the long-suffering wife of one adulterous and wayward Alhaji Abdu. Rabi and Alhaji Abdu's elder daughter, Saudatu, of marriageable age and excellent, virtuous disposition, is a central character in a secondary story line that converges with the main. Although one does not want to give away the plot, suffice it to say that the trajectory of the novel's narrative will be familiar to those who have watched Hindi romance films, just with a twist... Blaft's foray into Nigerian popular literature is an intriguing, exciting project" --Subashini Navaratnam "Let us get the multiple meta-textual reasons for celebrating this book out of the way; it is a Hausa (Muslim, Black, Nigerian, African

The Research and Analysis Wing, India?s shadowy external intelligence agency, is one of the country?s least understood institutions?at least in part by design. Perhaps fittingly for a spy agency, there is very little information about R&AW in the public domain. What is this organisation, its structure, its role and vision? Why was it set up? Who are the people that run it?Set up in 1968, as a reaction to India?s massive intelligence failure during the war with China, R&AW played a crucial role in the formation of Bangladesh. It has since carried out highly successful covert operations in Fiji, Afghanistan and Sri Lanka, and has countered and foiled Pakistani spy agency ISI?s machinations in the subcontinent. R&AW has operations in other parts of the globe too; it played an important role during the Iran?Iraq war, for instance.No country can increase its global reach without intelligence support. That India has made enormous strides in its stature and influence is testimony to R&AW?s success. Yet, public accounts of its work exist only in highly romanticised fictional stories. Investigative journalist Yatish Yadav follows the lives of real agents and maps their actions in real situations. His conversations with Indian spies provide insight into how covert operations actually work. RAW: A History of India?s Covert Operations is the first comprehensive account of Indian spy networks and their intelligence gathering, and their role in securing and advancing Indian interests.Read more