Bøger udgivet af Wiley John + Sons

The ultimate marketing resource from the world's leading scholarsFrom the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.You'll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.Readers will also find:* Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands* Strategies for creating loyal customers and developing personalization at scale* Strategies for designing effective omni-channel marketing platforms* Strategies for crafting a successful cross-platform communications campaigns* Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programsAn indispensable resource for any professional expected to contribute to their organization's marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.

CYBERSECURITY LAWLearn to protect your clients with this definitive guide to cybersecurity law in this fully-updated third editionCybersecurity is an essential facet of modern society, and as a result, the application of security measures that ensure the confidentiality, integrity, and availability of data is crucial. Cybersecurity can be used to protect assets of all kinds, including data, desktops, servers, buildings, and most importantly, humans. Understanding the ins and outs of the legal rules governing this important field is vital for any lawyer or other professionals looking to protect these interests.The thoroughly revised and updated Cybersecurity Law offers an authoritative guide to the key statutes, regulations, and court rulings that pertain to cybersecurity, reflecting the latest legal developments on the subject. This comprehensive text deals with all aspects of cybersecurity law, from data security and enforcement actions to anti-hacking laws, from surveillance and privacy laws to national and international cybersecurity law. New material in this latest edition includes many expanded sections, such as the addition of more recent FTC data security consent decrees, including Zoom, SkyMed, and InfoTrax.Readers of the third edition of Cybersecurity Law will also find:* An all-new chapter focused on laws related to ransomware and the latest attacks that compromise the availability of data and systems* New and updated sections on new data security laws in New York and Alabama, President Biden's cybersecurity executive order, the Supreme Court's first opinion interpreting the Computer Fraud and Abuse Act, American Bar Association guidance on law firm cybersecurity, Internet of Things cybersecurity laws and guidance, the Cybersecurity Maturity Model Certification, the NIST Privacy Framework, and more* New cases that feature the latest findings in the constantly evolving cybersecurity law space* An article by the author of this textbook, assessing the major gaps in U.S. cybersecurity law* A companion website for instructors that features expanded case studies, discussion questions by chapter, and exam questions by chapterCybersecurity Law is an ideal textbook for undergraduate and graduate level courses in cybersecurity, cyber operations, management-oriented information technology (IT), and computer science. It is also a useful reference for IT professionals, government personnel, business managers, auditors, cybersecurity insurance agents, and academics in these fields, as well as academic and corporate libraries that support these professions.

No God, No Science: Theology, Cosmology, Biology presents a work of philosophical theology that retrieves the Christian doctrine of creation from the distortions imposed upon it by positivist science and the Darwinian tradition of evolutionary biology.* Argues that the doctrine of creation is integral to the intelligibility of the world* Brings the metaphysics of the Christian doctrine of creation to bear on the nature of science* Offers a provocative analysis of the theoretical and historical relationship between theology, metaphysics, and science* Presents an original critique and interpretation of the philosophical meaning of Darwinian biology

An introduction to probability at the undergraduate levelChance and randomness are encountered on a daily basis. Authored by a highly qualified professor in the field, Probability: With Applications and R delves into the theories and applications essential to obtaining a thorough understanding of probability.With real-life examples and thoughtful exercises from fields as diverse as biology, computer science, cryptology, ecology, public health, and sports, the book is accessible for a variety of readers. The book's emphasis on simulation through the use of the popular R software language clarifies and illustrates key computational and theoretical results.Probability: With Applications and R helps readers develop problem-solving skills and delivers an appropriate mix of theory and application. The book includes:* Chapters covering first principles, conditional probability, independent trials, random variables, discrete distributions, continuous probability, continuous distributions, conditional distribution, and limits* An early introduction to random variables and Monte Carlo simulation and an emphasis on conditional probability, conditioning, and developing probabilistic intuition* An R tutorial with example script files* Many classic and historical problems of probability as well as nontraditional material, such as Benford's law, power-law distributions, and Bayesian statistics* A topics section with suitable material for projects and explorations, such as random walk on graphs, Markov chains, and Markov chain Monte Carlo* Chapter-by-chapter summaries and hundreds of practical exercisesProbability: With Applications and R is an ideal text for a beginning course in probability at the undergraduate level.

An eye-opening discussion of the future of marketing, from four of the leading minds in the fieldIn Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments.The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes:* A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity* Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030* Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitorsThe latest publication from some of the foremost minds in marketing--and in business, generally--Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.

The Atlas of Reality: A Comprehensive Guide to Metaphysics presents an extensive examination of the key topics, concepts, and guiding principles of metaphysics.* Represents the most comprehensive guide to metaphysics available today* Offers authoritative coverage of the full range of topics that comprise the field of metaphysics in an accessible manner while considering competing views* Explores key concepts such as space, time, powers, universals, and composition with clarity and depth* Articulates coherent packages of metaphysical theses that include neo-Aristotelian, Quinean, Armstrongian, and neo-Humean* Carefully tracks the use of common assumptions and methodological principles in metaphysics

This A to Z guide to membrane science, technology, and applications provides comprehensive coverage of membrane preparation, modules, and transport theory. Highly illustrated with comprehensive and current reference listings, the resource provides practical uses and how-to's for a broad range of application areas. Single author work presenting a unified treatment Comprehensive coverage of membrane preparation, modules and transport theory A 'how-to' book giving practical advice Highly illustrated with comprehensive and current reference listings

Comprehensive Textbook Resource for Understanding Transport ModellingModelling Transport provides unrivalled depth and breadth of coverage on the topic of transport modelling. Each topic is approached as a modelling exercise with discussion of the roles of theory, data, model specification, estimation, validation, and application. The authors present the state of the art and its practical application in a pedagogic manner, easily understandable to both students and practitioners. An accompanying website hosts a solutions manual.Sample topics and learning resources included in the work are as follows:* State-of-the-art developments in the field of transport modelling, including new research and examples* Factors to consider for better modelling and forecasting* Information and analysis on dynamic assignment and micro-simulation and model design and specification* Agent and Activity Based Modelling* Modelling new modes and servicesGraduate students in transportation engineering and planning, transport economics, urban studies, and geography programs along with researchers and practitioners in the transportation and urban planning industry can use Modelling Transport as a comprehensive reference work for a wide array of topics pertaining to this field.

This richly annotated second edition of the now-classic pairing of Bacon's masterpieces, New Atlantis and The Great Instauration features the addition of other works by Bacon, including "The Idols of the Mind," Of Unity in Religion" and "Of the True Greatness of Kingdoms and Estates," as well a Summary of the each work and Questions for the reader. S* Includes works new to the second edition, including "The Idols of the Mind," "Of Unity in Religion," and "Of the True Greatness of Kingdoms and Estates"* Updates the layout of the previous edition with a more generous interior design, making this work more student-friendly and easier to navigate in the classroom* Each work is introduced and subsequently discussed, revealing the importance of Bacon's work to his contemporaries as well as to modern readers* Includes a comprehensive introduction and annotations throughout the text; as well as an appendix of Principal Dates in the Life of Sir Francis Bacon; a selected bibliography; and synopses and questions to accompany each work

Fully revised and updated, the eighth edition of The World News Prism analyzes the changing role of transnational news media in the 21st-century globalized world and its impact on rapidly changing news events.* Includes a new chapter dedicated to evolving traditional and new social media in Middle East* Expands the discussion of news systems in developing nations, comparing media growth in India and Africa* Explores the impact of digital media on traditional societies* Features important updates on the decline of print media in the West and the challenges this poses to global reporting* Surveys the latest developments in new media and forecasts future developments

"Fred Schaaf is one of the most experienced astronomical observers of our time. For more than two decades, his view of the sky-what will be visible, when it will be visible, and what it will look like-has encouraged tens of thousands of people to turn their eyes skyward."-David H. Levy, Science Editor, Parade magazine, discoverer of twenty-one comets, and author of Starry Night and Cosmic Discoveries"Fred Schaaf is a poet of the stars. He brings the sky into people's lives in a way that is compelling and his descriptions have all the impact of witnessing the stars on a crystal-clear dark night."-William Sheehan, coauthor of Mars: The Lure of the Red Planet and The Transits of VenusThe stars have captivated artists, romantics, sages, and scientists for centuries, inspir-ing countless civilizations as symbols of humanity's highest aspirations. The very word astronomy means "ordering of the stars," and studying these stunning pieces of fire is an ideal way to begin to appreciate the limitless wonders of the sky.In this book, you'll meet the twenty-one brightest stars visible from Earth and discover their remarkable secrets. From Sirius and Alpha Centauri to Rigel and Regulus, you'll learn how to find these stars and the major constellations and discover the best ways to see them. Each star is profiled in a separate chapter, with detailed guidance on what to look for while observing it. There is fascinating information about the lore and legends connected with each star through history, as well as what the science of astronomy has to teach us about the star's physical nature based on exciting discoveries made in the last few years, including new, more accurate data on star distances, mass, and composition.Complete with star charts and valuable insights about the science and nature of stars, the major stellar types, and stellar evolution, this book will help you make the most of your stargazing explorations-whether you are a complete beginner or an experienced amateur astronomer.