10 Essential Keys to Strategic Planning: A Practical Guide to Building Value in Business

10 Essential Keys to Strategic Planning: A Practical Guide to Building Value in Business combines insight from the author's professional experience and scholarly articles to explore a variety of topics related to strategic planning and its numerous benefits.The book contains ten chapters with each highlighting an essential key to building value in the practical application of business tools. The chapters follow the creation, launch, and execution stages of a strategic plan, with coverage of vital tools such as the roles of negotiations, business ethics, leadership, and business communications to the successful implementation of the plan. Each chapter features an introduction, pre-reading questions, an article, post-reading questions, and a summary. Students learn how a strategic plan can provide a company with a road map from its present state to future success.Designed to help students better recognize the relevance and importance of planning to build value in their personal and professional lives, 10 Essential Keys to Strategic Planning is an excellent resource for upper-level undergraduate courses in strategic management or capstone courses within business programs.