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Advertising to Children on TV

- Content, Impact, and Regulation

Bag om Advertising to Children on TV

The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805844887
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 16. august 2004
  • Størrelse:
  • 152x229x19 mm.
  • Vægt:
  • 570 g.
  • BLACK WEEK
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Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

Beskrivelse af Advertising to Children on TV

The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop.

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