¿ Targeting author events at Armenian community centers and churches, as well as in areas where author has a following (Hudson Valley, New York; Watertown, Mass.; NYC, etc.).
¿ Author will use social media to promote launch of paperback (she has 2,500 followers on Twitter).
¿ Targeting tie-in with literary events surrounding upcoming 100th Anniversary of Armenian Genocide (April 2015).
¿ Author will continue to blog at website, Goodreads, Red Room, and She Writes.
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