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An Analysis of Pankaj Ghemawat's Distance Still Matters

- The Hard Reality of Global Expansion

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Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781912453009
  • Indbinding:
  • Paperback
  • Sideantal:
  • 112
  • Udgivet:
  • 15. maj 2018
  • Størrelse:
  • 129x199x7 mm.
  • Vægt:
  • 122 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 20. november 2024

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Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.

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