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An Analysis of Pankaj Ghemawat's Distance Still Matters

- The Hard Reality of Global Expansion

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Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781912453009
  • Indbinding:
  • Paperback
  • Sideantal:
  • 112
  • Udgivet:
  • 15. maj 2018
  • Størrelse:
  • 129x199x7 mm.
  • Vægt:
  • 122 g.
  • BLACK FRIDAY
    : :
Leveringstid: 8-11 hverdage
Forventet levering: 12. december 2024
Forlænget returret til d. 31. januar 2025

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Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.

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