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Attracting Investors

- A Marketing Approach to Finding Funds for Your Business

af Philip (Kellogg School of Management Kotler
Attracting Investors af Philip (Kellogg School of Management Kotler
Bag om Attracting Investors

How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471646563
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 3. september 2004
  • Størrelse:
  • 160x239x23 mm.
  • Vægt:
  • 428 g.
  • BLACK WEEK
Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

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How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.

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