Iværksætteri

Meet Syd and Shea McGee, the powerhouse couple behind Studio McGee, the fastest-growing interior design studio in the country. This uplifting guide, filled with insights and wisdom from Syd and Shea's ongoing journey, shows readers how classic interior design principles can be used to build an authentically beautiful life.

Covers critical updates including:-Targeting by birthday, family status, and more-Pinpointing who is seeing your ads-Managing impressions per ad to avoid ad fatigue-Using Sponsored Story Adsthe newest advertising categoy-Creating a Facebook businessp and identityMAKE A FORTUNE WITH FACEBOOKPerry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investmentin clicks, customers, and profits. Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship MarketingIf anybody can make practical sense of Facebook for marketers, its Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my No B.S. blessing.Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.comUltimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of Guerrilla Marketing series of books

Når vi skal føre nye ideer ud i livet, bliver vi ofte ramt af usikkerhed og frygt for fiasko. Men hvis du vænner dig til altid at teste dine ideer, minimerer du risikoen for, at det, du troede skulle blive genialt, falder til jorden. Test dine ideer viser, hvordan du gør dine ideer skudsikre. Du lærer at anvende eksperimenter og at sætte dine undersøgelser i system, så det med at teste altid bare er noget, man gør i din virksomhed.Bogens 44 enkle eksperimenter er værdifulde, fordi de reducerer risikoen og usikkerheden ved en idé og giver dig et bevis for, om dine hypoteser skal støttes eller afvises.

Scott Galloway is a professor at New York University¿s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre¿preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the 'World¿s 50 Best Busi¿ness School Professors' by Poets & Quants. His weekly YouTube series, 'Winners and Losers', has generated tens of millions of views.

Vi er den eneste art på Jorden, der efterlader os affald, som ingen andre arter ønsker eller kan bruge til noget. Men nu er der mikro-plast i havene, insektdød og rod i økosystemerne, og det skyldes vores manglende evne til at håndtere det affald, vi selv har skabt i vores hastige udvikling. Det kan ikke fortsætte.Vi må bruge vores fantasi til at betragte affaldsudfordringen med opfinderbriller. Affald er et demokratisk råmateriale, som enhver har adgang til. Ligesom fantasien. Med fantasiens hjælp kan vi forædle affaldet på intelligente og kreative måder, så det, der ligner værdiløse spildprodukter, kan genopstå som ny værdi – også i økonomisk forstand.AFFALD OG FANTASI er en guide til at tænke vildt – for fremtidens skyld. Bogen fortæller om danskere fra Lemvig til København NV, som har gjort sig selv til moderne alkymister, og den viser, hvordan du også kan komme til at spille en rolle i et grønt paradigmeskift. Affald og fantasi kan meget vel vise sig at være den både betydeligste og sjoveste vej til at skabe den verden, vi ønsker os.

Organisationer fokuserer i stigende grad på, hvordan de kan bruge Big Data strategisk. De investerer milliarder af kroner i denne ny teknologi, men værdien og afkastet viser sig tit at være begrænset. Sådanne udfordringer kan meget vel skyldes ledernes mindset, der begrænser hvordan organisationen bruger Big Data-teknologi til at styrke interaktionen og samspillet med kunder og andre interessenter.Det første skridt på vejen mod at få succes med Big Data er derfor at identificere og udfordre sit ledelsesmæssige mindset. I denne bog identificerer og diskuterer vi fire dominerende ledelsesmæssige mindset, der hver især fører til fire unikke Big Data strategier. Når ledere inden for samme team har forskellige mindset, kan det føre til manglende mental og organisatorisk alignment og problemer med at håndtere disruption. Da mindsets ofte er ubevidste, har vi udviklet en onlinetest, der hjælper dig og dine kolleger med at identificere jeres dominerende mindset. Det vil give jer et det bedste afsæt til at vurdere og beslutte hvad der er jeres optimale strategiske vej til Big Data succes.Omtale"Bogen giver en praktisk og teoretisk indførelse i big data. (…) Bogen har mange eksempler, som understøtter bogens budskaber."5/6 stjerner- anmeldt af Henrik Ørholst, Børsen, 1. februar 2018“Det er næsten provokerende, at sammenhængen mellem lederes mindset og succesfuld innovation kan være så markant. Læs bogen og få rystet rundt på dit eget mindset.”- Camilla Laudrup, leder af DRs public outreach sekretariat

At the age of 15, with only a hand-held camera and a Wi-Fi connection, the author started to build his media empire. This book shares his own story and some of the things he has learned, in order to inspire other young people to get some self-belief and turn their dreams and ideas into reality.

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic.Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture.The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.'The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights' Arianna Huffington, president and editor in chief, Huffington Post'A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company' Michael Moritz, Sequoia Capita Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment.

Gary Vaynerchuk has captured attention with his multi-faceted approach to personal branding and business. After utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog.

The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. Why bother chasing unicorns when you can build a profitable, sustainable business that customers love?

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:? Avoid the 9 deadly sins that destroy startups' chances for success? Use the Customer Development method to bring your business idea to life? Incorporate the Business Model Canvas as the organizing principle for startup hypotheses? Identify your customers and determine how to "get, keep and grow" customers profitably? Compute how you'll drive your startup to repeatable, scalable profits.The Startup Owner?s Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

Innovation er noget af det, som etablerede organisationer taler allermest om, men også har allersværest ved at få til at lykkes. Alt for ofte ser man, at organisationer iværksætter innovationstiltag, som ikke giver de ønskede resultater, fordi de mangler et ambitiøst og strategisk innovationsdesign.Bogen fortæller: Hvordan man bedst forbereder sin organisation til innovation. Hvilke mekanismer, der risikerer at svække organisationens innovationskraft. Hvorfor virksomheden skal arbejde med tre typer innovation: Den optimerende som de fleste allerede er mestre i. Den augmenterende som opgraderer organisationens kerne og udvikler innovationskulturen. Den muterende som udfordrer organisationens kerne og udforsker, hvilken organisation man vil være på langt sigt. Læseren får en grundig indføring i, hvordan man som etableret virksomhed opnår varige resultater med innovation. Kris Østergaard tager læseren med verden rundt til virksomheder som Amazon, Grundfos, Google, der nu er blevet til Alphabet, og Mærsk – virksomheder, der på hver deres måde har investeret i at fremtidssikre deres organisationer gennem innovation.

RETURN OF THE VIKINGS – NORDIC LEADERSHIP IN TIMES OF EXTREME CHANGE tells the story of the rich heritage of the Nordic peoples: as explorers, navigators, trendsetters, political and educational innovators. This provides deep roots, traced back to the Viking era and the nine noble virtues of Nordic mythology. And it still informs the way the Nordic peoples live and work today. “The methods, values and leadership practices of the Vikings are woven into the DNA of international businesses founded in the Nordics, and exemplified by many Nordic practitioners who work in other countries or for non-Nordic organizations. The inclusive, trusting, collaborative style of Nordic leadership offers an alternative way to negotiate through our current times of extreme change. What many of us are now experiencing online in distributed, fluid, networked communities, the Nordics have been practicing on land and sea for centuries. The Nordics are not waiting around to find out when the future begins. They are already leading the way” (passage from the book). "Return of the Vikings takes a timely and insightful look into the trust-based Nordic approach to leadership, its origins in the Viking era, and its relevance for a future marked by extreme change and uncertainty. An inspirational read told through the stories of others." – Jan Carlzon, Former CEO for Scandinavian Airlines System and international best-selling author of Moments of Truth.Chris Shern and Henrik Jeberg offer an intriguing perspective on the Nordic societies, their leadership style and way of doing business. Their own stories are interwoven with those of a diverse range of interviewees, including business executives, politicians, writers, designers, athletes, military personnel and entrepreneurs.Chris Shern is a cultural adventurer. He has lived and worked internationally for over 20 years. Chris was employed by Scandinavian Airlines for many years in leadership roles across three continents. Currently, he is Managing Director of IME, a Danish business foundation specializing in executive education and leadership development.Henrik Jeberg has worked in the international IT sector for over 25 years. He has lived in Europe, Asia, Australia and the US. Henrik was part of the top-management of Navision Software, which was sold to Microsoft. He later became Deputy Director General of the Danish Ministry of Finance, leading the Government's horizontal IT complex. Henrik currently works as a mergers-and-acquisitions advisor, and serves as President of the Danish–American Chamber of Commerce in California.

Coming up with a great business idea is easy. Turning it into a viable business is the hard part. This book shows would-be entrepreneurs how to design a business that can thrive.

Innovation udgør i dag et vigtigt samfundsmæssigt anliggende for både politikere, virksomhedsledere, medarbejdere og andre, og der diskuteres fra mange forskellige faglige vinkler og interesser. Med denne antologi sættes der fokus på, hvordan erhvervspsykologien bidrager til innovation i offentlige og private virksomheder. Bogens forfattere er psykologer med omfattende erfaring som både forskere eller konsulenter. Tilsammen præsenterer de et bredt udvalg af cases og psykologisk teori. Gennem eksempler fra egen praksis og diskussioner med afsæt i den nyeste viden om innovation viser de, hvordan erhvervspsykologien kan bidrage til at stille de relevante spørgsmål og sørge for fokus og retning i bestræbelserne på at skabe et mere innovativt samfund. De praksisnære cases bringer læseren fra uddannelse, hjemmepleje og sundhedsvæsenover ledelse, arkitekter og folkeskolen til PPR (kommunernes Pædagogisk PsykologiskRådgivning) og rådgivende ingeniører. Redaktørerne er Mads Bendixen, som arbejder som erhvervspsykolog hos ingeniørvirksomheden Alectia samt lektor Niels Christian Mossfeldt Nickelsen fra Aarhus Universitet, DPU. Bogen henvender sig til alle, der interesserer sig for innovation i organisationer og i samfundet generelt.

Baseret på mere end fyrre interviews med Steve Jobs selv og en lang række samtaler med familie, venner, modstandere, konkurrenter og kolleger har Walter Isaacson skrevet et hudløst og nuanceret portræt af Steve Jobs’ intense og ekstraordinære liv. Biografien giver indblik i det enestående og solide brand, som Jobs har skabt omkring Apple – og ikke mindst sig selv. Walter Isaacson går bag om brandet og skriver ærligt om Steve Jobs’ smittende kreativitet og engagement, men også om hvordan han kæmpede med perfektionisme og et overdrevent behov for kontrol. Det er en fortælling, som både er til inspiration og advarsel, når Walter Isaacson også forholder sig til de omkostninger, det har haft for Steve Jobs at revolutionere tech-industrien med hans kompromisløse tilgang og innovative designs.Om forfatteren:Walter Isaacson (f. 1952) er professor i historie, journalist samt forfatter og er især kendt for at være en af vor tids største biografister med fokus på at portrættere visionære og innovative personligheder, der har sat deres præg på verden.

"What's the difference between your competitor and your enemy? You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses. But your enemies are a whole other matter. They're the haters and the doubters who said you'd never make it, the ones who stomped on your dreams. When you think about your enemies, you can't stop the strong feelings rising up. In Choose Your Enemies Wisely, Patrick Bet-David shows how to harness emotion to turbocharge your business, dominate this year, and grow for generations after. But first, you need to choose your enemies wisely. Bet-David has spent years perfecting the system that led to the knockout success of his own financial services company. Now, Bet-David shares the secret behind this system: his 12 Business Building Blocks, which will teach you how to seamlessly blend emotion and logic in your business plan. Both a practical document for achieving goals and the fuel needed to fire up yourself and your team, this plan goes beyond the "how" and digs deeper into the "why": not only how you'll get funding, but why you need long-term vision; why you must build a culture that makes employees want to run through walls; why you have to know the enemy you're out to prove wrong. Straightforward and simple, the steps in this book will lead you to move the levers that create exponential growth and lasting success. Read Choose Your Enemies Wisely if you are a visionary, dreamer, and big thinker. Where you are now in your business journey doesn't matter. By following Bet-David's plan, you will set up your business for sustainable success and accomplish your most audacious goals"--

Legendary business coach and entrepreneur Dean Graziosi takes you from where you are in life to where you want to be, using simple tools to reshape daily routines and open new doors to prosperity--whether you're a fellow entrepreneur, an employee or executive, or a new grad in your first job. Now in paperback.

Behind every professional esports player is a support team making their dreams come true. In this book, Anne Fish, mother of Benjy "benjyfishy" Fish and Johnny Troset Andersen, father of Martin "MrSavage" Foss Andersen share the high and lows of their journeys as parents in supporting the competitive Fortnite careers of their sons.

The Authoritative Library for Business Leaders, Thinkers, and Doers The Strategyzer Box Set includes five bestsellers from Alex Osterwalder and his co-authors that are among the most influential, inspiring, and practical business books published in the 21st century. This is the library of innovation-focused tools and thinking that has inspired and challenged over 2 million business leaders and consultants in 40 languages, and is used in 250 business schools around the world. The Strategyzer Box Set captures, in stunning 4-color visuals, the most important ideas and tools every leader needs to drive growth in the modern business world. If your mission involves leading people and teams, transforming business models, innovating products and services, testing exciting but risky new ideas, or leading your organization through a world full of chaos, competition, and change, The Strategyzer Box Set is the most valuable, highest-ROI advisor you will ever consult. Packaged in a sophisticated and subtly-designed box, the five-volume set is an attractive complement to any leader‿s desk or office, and a gift that communicates the highest respect. The Strategyzer Box Set includes: The Invincible Company explains how to reinvent your organization and make it last ‿ with inspiration from the world's best business models. High-Impact Tools for Teams describes powerful tools for aligning your people around a mission, getting accountability and delivering results in fast-paced, uncertain and complex projects. Testing Business Ideas explains how to increase the success of any venture through rapid experimentation. Value Proposition Design helps you tackle a core challenge of every business ‿ creating compelling products and services customers want to buy. Business Model Generation teaches you how to systematically understand, design and differentiate your business model.

For the first time in history, the globe is dominated by one economic system. Capitalism prevails because it delivers prosperity and meets desires for autonomy. But it also is unstable and morally defective. Surveying the varieties and futures of capitalism, Branko Milanovic offers creative solutions to improve a system that isn't going anywhere.

KLIMAKLAR VIRKSOMHED gør det nemt og overskueligt at navigere i kompleksiteten og få greb om de nødvendige skridt på vejen til en succesfuld klimaomstilling. Det er en guide til dig, der som leder, ejer, bestyrelsesmedlem eller medarbejder står i spidsen for at sikre, at virksomheden er bedst muligt rustet til at realisere og gennemføre en klimaomstilling – kilo for kilo og ton for ton. Guiden samler den relevante og nødvendige viden, alle de gode råd og tips og giver dig et samlet overblik over, hvordan du kan integrere klimaet i hele forretningen. Den er samtidig et overskueligt opslagsværk, som du kan hive frem, når du skal finde de rentable og effektive virkemidler, du lige står og mangler, eller når du er på jagt efter de hurtige råd, som kan hjælpe dig med at sikre medarbejdernes engagement i klimaomstillingen. Bogen viser gennem talrige cases og eksempler fra både ind- og udland, at det faktisk er muligt, og at der allerede er mange både små og store virksomheder, som lykkes med og vækster på at tænke klimaet og CO2-reduktioner ind i deres kerneforretning. Tommy Ahlers, tidligere uddannelses- og forskningsminister, har skrevet bogens forord, og ifølge ham er Klimaklar virksomhed et rigtigt godt udgangspunkt og en inspirerende introduktion, der kan hjælpe virksomhedsledere og -ejere med at tage de første og nødvendige skridt på vejen hen imod en grønnere virksomhed og fremtid.

I Det kreative nej giver professor i kreativitet, Lene Tanggaard, nye svar på, hvordan vi kan bruge afvisning som en kreativ drivkraft.Hun giver indblik i, hvordan vi kan omfavne de fejl og de afvisninger, vi støder på livet igennem, så de giver os positiv energi og bliver værdifulde medspillere i vores kreativitet.Bogens rummer inspirerende eksempler på, hvordan et nej kan katapultere os videre til noget, der får positiv betydning for vores liv.

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.Essential reading for anyone starting something new.The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.