Iværksætteri

’Det lille skridt’ er bogen til dig, som enten gerne vil i gang med iværksætteri - eller have succes som iværksætter med dit nuværende projekt. Bogen anbefales af dygtige iværksættere (herunder Martin Thorborg) samt mange andre af de 1.000+ læsere.Forfatteren, Rasmus Madsen, udtaler følgende om bogen:"jeg var træt af at læse bøger fra iværksættere, som solgte deres virksomheder for 10 år siden. Ingen af dem kan huske tankerne og problemstillingerne, som opstod helt i starten. Derfor valgte jeg at skrive en bog, mens jeg endnu var ved at starte mit iværksættereventyr op. Sagt med andre ord har jeg ganske enkelt skrevet den bog, som jeg selv ønskede mig, da jeg var yngre!"Bogen er bygget op som en rigtig lærebog, der tager dig igennem alle de vigtige faser, når du skal starte din egen virksomhed. Hele vejen igennem bogen er der konkrete eksempler fra Rasmus’ egne projekter, projekter fra hans netværk samt eksempler på, hvad udenlandske virksomheder har gjort. Sagt med andre ord er ’Det lille skridt’ den første rigtige praktiske iværksætterbog. Mens du læser bogen, er der opgaver, du kan løse i slutningen af hvert kapitel, der gør forståelsen bedre. Enten for din egen virksomhed eller for en case-virksomhed. Hvis du gerne vil lave en forretningsplan til din egen virksomhed, indeholder det afsluttende kapitel hjælp til udarbejdelsen af denne. Bogen indeholder desuden flere af forfatterens egne forretningsplaner som inspiration.’Det lille skridt’ er skrevet på et ung og meget forståeligt sprog og er et must have for nye iværksættere samt en perfekt opslagsbog til iværksættere, som har været i gang nogle år.Rasmus har desuden startet flere projekter, som både har indebåret succes og fiasko. Fælles for dem alle er, at de har givet værdifuld læring. Senest har han været med til at sælge den danske succes, Dinero, for over 148 mio NOK.---------------------------------------------------------Et udsnit af anbefalingerne kan ses her:Martin Thorborg ★ ★ ★ ★ ★’Det lille skridt’ er bogen, jeg aldrig fik taget mig sammen til at lave. Den er fyldt med konkrete ting, du bør gøre, når du laver en virksomhed, og mange rigtig gode tanker, der alle vil bringe dig tættere på målet.Anette Nørgaard ★ ★ ★ ★ ★’Det lille skridt’ er en fantastisk blanding af erfaringer og gode råd til iværksættere. Rasmus' nye bog kan læses fra ende til anden af nye iværksættere, bruges i en læringsfase samt benyttes som opslagsbog. Yderst anbefalelsesværdig!

At the age of 15, with only a hand-held camera and a Wi-Fi connection, the author started to build his media empire. This book shares his own story and some of the things he has learned, in order to inspire other young people to get some self-belief and turn their dreams and ideas into reality.

“Vi vil basalt set bygge en virksomhed op på 10 år, som det tog LEGO 100 år at bygge. Det er relativt ambitiøst”.Sådan sagde Pandoras topchef, Mikkel Vendelin Olesen, på et internt seminar for selskabets øverste ledelse i 2009. Året inden havde kapitalfonden Axcel købt 60 procent af Pandora, og nu var man ved at forberede den børsintroduktion, der skulle komme til at forgylde ejerne – og kort efter koste investorer milliarder af kroner.PANDORA er historien om en lille virksomhed på den københavnske vestegn, der forvandlede sig til en magtfaktor i den globale smykkeindustri. På få år skabte bl.a. Per Enevoldsen, Jesper "Kasi" Nielsen og Karin Adcock skyhøje vækstrater og enorme overskud, mens de indtog USA, Tyskland og Australien med deres berømte charmsarmbånd og byggede verdens største smykkefabrik i Thailand.Da Danmarks største kapitalfond købte Pandora og gennemførte en succesfuld børsnotering, blev Pandoras kultur udfordret og nøglepersoner sat ud af spillet. Alvorlige fejlbeslutninger fik aktiekursen til at dykke med 65 procent på en enkelt dag, før ejerne fik gennemført en spektakulær turn-around, så Pandora kom tilbage i bedre form end nogensinde. Selskabet er i dag 50 mia. kroner værd.PANDORA er den hæsblæsende fortælling om driftige og uortodokse iværksættere, om en kapitalfond, der tænker stort, og om en rutsjetur på aktiemarkedet, der sjældent er set magen til i Danmark.

AN INSTANT NEW YORK TIMES BESTSELLERThe founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how.Now is the best time in history for entrepreneurship. More than ever, the world needs new businesses and it’s cheaper than ever to create them.And, let’s be frank: most day jobs suck. People spend too much time doing too much work for too little money—and they know it. They want out.But, if the barriers to starting a business are getting lower and lower, why is it SO HARD TO DO for SO MANY PEOPLE? Why are there so many wantrepreneurs playing at business on social media and so few entrepreneurs actually running them? Ask yourself: Do you want to work for yourself, or start a side-hustle, but it all feels too risky and unpredictable?  Have you spent time or money on things like websites and logos, but still have no customers?  Are you brainstorming endlessly and waiting for the perfect idea to strike? All those Frequent Excuses are solvable. The plan is simple—so simple it can be completed in a single weekend, but so powerful that Kagan has used it to build seven businesses now worth more than $1 million: Find your Creator’s Courage to overcome your fear and have fun! Use the "Million Dollar Weekend" Process to get customers EXCITED to give you money. Automate your business so it can grow while you sleep. By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom. LFG.

From the creator of Product Launch Formula, an expanded edition of the #1 New York Times best-selling guide that's helped countless entrepreneurs make millions-now in paperback.

The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. Why bother chasing unicorns when you can build a profitable, sustainable business that customers love?

Covers critical updates including:-Targeting by birthday, family status, and more-Pinpointing who is seeing your ads-Managing impressions per ad to avoid ad fatigue-Using Sponsored Story Adsthe newest advertising categoy-Creating a Facebook businessp and identityMAKE A FORTUNE WITH FACEBOOKPerry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investmentin clicks, customers, and profits. Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship MarketingIf anybody can make practical sense of Facebook for marketers, its Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my No B.S. blessing.Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.comUltimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of Guerrilla Marketing series of books

A 27-day plan for building a side business to supplement what you earn from your day job.

In his new autobiography, Finding My Virginity, the Virgin Founder shares his personal, intimate thoughts on five decades as the world's ultimate entrepreneur. Discover how he created a new life on Necker Island, while continuing to grow the Virgin brand into all corners of the world.

Coming up with a great business idea is easy. Turning it into a viable business is the hard part. This book shows would-be entrepreneurs how to design a business that can thrive.

Innovation udgør i dag et vigtigt samfundsmæssigt anliggende for både politikere, virksomhedsledere, medarbejdere og andre, og der diskuteres fra mange forskellige faglige vinkler og interesser. Med denne antologi sættes der fokus på, hvordan erhvervspsykologien bidrager til innovation i offentlige og private virksomheder. Bogens forfattere er psykologer med omfattende erfaring som både forskere eller konsulenter. Tilsammen præsenterer de et bredt udvalg af cases og psykologisk teori. Gennem eksempler fra egen praksis og diskussioner med afsæt i den nyeste viden om innovation viser de, hvordan erhvervspsykologien kan bidrage til at stille de relevante spørgsmål og sørge for fokus og retning i bestræbelserne på at skabe et mere innovativt samfund. De praksisnære cases bringer læseren fra uddannelse, hjemmepleje og sundhedsvæsenover ledelse, arkitekter og folkeskolen til PPR (kommunernes Pædagogisk PsykologiskRådgivning) og rådgivende ingeniører. Redaktørerne er Mads Bendixen, som arbejder som erhvervspsykolog hos ingeniørvirksomheden Alectia samt lektor Niels Christian Mossfeldt Nickelsen fra Aarhus Universitet, DPU. Bogen henvender sig til alle, der interesserer sig for innovation i organisationer og i samfundet generelt.

The amazing story of an 18-year-old entrepreneur who changed the haircare industry forever.

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:? Avoid the 9 deadly sins that destroy startups' chances for success? Use the Customer Development method to bring your business idea to life? Incorporate the Business Model Canvas as the organizing principle for startup hypotheses? Identify your customers and determine how to "get, keep and grow" customers profitably? Compute how you'll drive your startup to repeatable, scalable profits.The Startup Owner?s Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

Innovation er noget af det, som etablerede organisationer taler allermest om, men også har allersværest ved at få til at lykkes. Alt for ofte ser man, at organisationer iværksætter innovationstiltag, som ikke giver de ønskede resultater, fordi de mangler et ambitiøst og strategisk innovationsdesign.Bogen fortæller: Hvordan man bedst forbereder sin organisation til innovation. Hvilke mekanismer, der risikerer at svække organisationens innovationskraft. Hvorfor virksomheden skal arbejde med tre typer innovation: Den optimerende som de fleste allerede er mestre i. Den augmenterende som opgraderer organisationens kerne og udvikler innovationskulturen. Den muterende som udfordrer organisationens kerne og udforsker, hvilken organisation man vil være på langt sigt. Læseren får en grundig indføring i, hvordan man som etableret virksomhed opnår varige resultater med innovation. Kris Østergaard tager læseren med verden rundt til virksomheder som Amazon, Grundfos, Google, der nu er blevet til Alphabet, og Mærsk – virksomheder, der på hver deres måde har investeret i at fremtidssikre deres organisationer gennem innovation.

RETURN OF THE VIKINGS – NORDIC LEADERSHIP IN TIMES OF EXTREME CHANGE tells the story of the rich heritage of the Nordic peoples: as explorers, navigators, trendsetters, political and educational innovators. This provides deep roots, traced back to the Viking era and the nine noble virtues of Nordic mythology. And it still informs the way the Nordic peoples live and work today. “The methods, values and leadership practices of the Vikings are woven into the DNA of international businesses founded in the Nordics, and exemplified by many Nordic practitioners who work in other countries or for non-Nordic organizations. The inclusive, trusting, collaborative style of Nordic leadership offers an alternative way to negotiate through our current times of extreme change. What many of us are now experiencing online in distributed, fluid, networked communities, the Nordics have been practicing on land and sea for centuries. The Nordics are not waiting around to find out when the future begins. They are already leading the way” (passage from the book). "Return of the Vikings takes a timely and insightful look into the trust-based Nordic approach to leadership, its origins in the Viking era, and its relevance for a future marked by extreme change and uncertainty. An inspirational read told through the stories of others." – Jan Carlzon, Former CEO for Scandinavian Airlines System and international best-selling author of Moments of Truth.Chris Shern and Henrik Jeberg offer an intriguing perspective on the Nordic societies, their leadership style and way of doing business. Their own stories are interwoven with those of a diverse range of interviewees, including business executives, politicians, writers, designers, athletes, military personnel and entrepreneurs.Chris Shern is a cultural adventurer. He has lived and worked internationally for over 20 years. Chris was employed by Scandinavian Airlines for many years in leadership roles across three continents. Currently, he is Managing Director of IME, a Danish business foundation specializing in executive education and leadership development.Henrik Jeberg has worked in the international IT sector for over 25 years. He has lived in Europe, Asia, Australia and the US. Henrik was part of the top-management of Navision Software, which was sold to Microsoft. He later became Deputy Director General of the Danish Ministry of Finance, leading the Government's horizontal IT complex. Henrik currently works as a mergers-and-acquisitions advisor, and serves as President of the Danish–American Chamber of Commerce in California.

Legendary business coach and entrepreneur Dean Graziosi takes you from where you are in life to where you want to be, using simple tools to reshape daily routines and open new doors to prosperity--whether you're a fellow entrepreneur, an employee or executive, or a new grad in your first job. Now in paperback.

Behind every professional esports player is a support team making their dreams come true. In this book, Anne Fish, mother of Benjy "benjyfishy" Fish and Johnny Troset Andersen, father of Martin "MrSavage" Foss Andersen share the high and lows of their journeys as parents in supporting the competitive Fortnite careers of their sons.

The Authoritative Library for Business Leaders, Thinkers, and Doers The Strategyzer Box Set includes five bestsellers from Alex Osterwalder and his co-authors that are among the most influential, inspiring, and practical business books published in the 21st century. This is the library of innovation-focused tools and thinking that has inspired and challenged over 2 million business leaders and consultants in 40 languages, and is used in 250 business schools around the world. The Strategyzer Box Set captures, in stunning 4-color visuals, the most important ideas and tools every leader needs to drive growth in the modern business world. If your mission involves leading people and teams, transforming business models, innovating products and services, testing exciting but risky new ideas, or leading your organization through a world full of chaos, competition, and change, The Strategyzer Box Set is the most valuable, highest-ROI advisor you will ever consult. Packaged in a sophisticated and subtly-designed box, the five-volume set is an attractive complement to any leader‿s desk or office, and a gift that communicates the highest respect. The Strategyzer Box Set includes: The Invincible Company explains how to reinvent your organization and make it last ‿ with inspiration from the world's best business models. High-Impact Tools for Teams describes powerful tools for aligning your people around a mission, getting accountability and delivering results in fast-paced, uncertain and complex projects. Testing Business Ideas explains how to increase the success of any venture through rapid experimentation. Value Proposition Design helps you tackle a core challenge of every business ‿ creating compelling products and services customers want to buy. Business Model Generation teaches you how to systematically understand, design and differentiate your business model.

Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping.

KLIMAKLAR VIRKSOMHED gør det nemt og overskueligt at navigere i kompleksiteten og få greb om de nødvendige skridt på vejen til en succesfuld klimaomstilling. Det er en guide til dig, der som leder, ejer, bestyrelsesmedlem eller medarbejder står i spidsen for at sikre, at virksomheden er bedst muligt rustet til at realisere og gennemføre en klimaomstilling – kilo for kilo og ton for ton. Guiden samler den relevante og nødvendige viden, alle de gode råd og tips og giver dig et samlet overblik over, hvordan du kan integrere klimaet i hele forretningen. Den er samtidig et overskueligt opslagsværk, som du kan hive frem, når du skal finde de rentable og effektive virkemidler, du lige står og mangler, eller når du er på jagt efter de hurtige råd, som kan hjælpe dig med at sikre medarbejdernes engagement i klimaomstillingen. Bogen viser gennem talrige cases og eksempler fra både ind- og udland, at det faktisk er muligt, og at der allerede er mange både små og store virksomheder, som lykkes med og vækster på at tænke klimaet og CO2-reduktioner ind i deres kerneforretning. Tommy Ahlers, tidligere uddannelses- og forskningsminister, har skrevet bogens forord, og ifølge ham er Klimaklar virksomhed et rigtigt godt udgangspunkt og en inspirerende introduktion, der kan hjælpe virksomhedsledere og -ejere med at tage de første og nødvendige skridt på vejen hen imod en grønnere virksomhed og fremtid.

En biografisk rundrejse med erhvervsmanden Lars Seier om, hvor vi kommer fra, og hvor vi skal hen.Lars Seier er blevet rastløs. Siden han i 2015 forlod sit livsværk, Saxo Bank, har han ledt efter et nyt ståsted i tilværelsen. Han har ikke kunnet finde ét og har indtil videre taget til takke med at finde mange. Derfor er han nu, som andre milliardærer før ham, blevet ejer af en fodboldklub og to Michelin-restauranter. Han har også et cykelhold, en ishockeyklub og 11 luksusbiler, hvoraf han kun bruger en, men han gider altså ikke at bøvle med at sælge resten. Han har hus i London, slot i Schweiz, fast suite på D’Angleterre, og senest har han købt en bid af sin ungdom, nemlig den legendariske Café Dan Turèll. Samtidig har han kastet store penge og meget energi ind i et nyt højteknologisk finansprojekt, Concordium, som han håber bliver hans livs bedste forretning.I denne samtalebog rejser den succesfulde erhvervsmand med forfatteren Hanne Sindbæk rundt og enbesøger de steder, der har haft betydning for hans liv: Løgstrup, Torremolinos, London, Berlin, Schweiz, Tyskland og retur til København med et smukt punktum for rejsen på Restaurant Geranium.Det er blevet til mere end 100 timers samtaler. Om Trump, Boris og Brexit; om fodbold, fankultur, kunst og kryptovaluta; om Liberal Alliances opbygning, storhed og fald og om den slags mad, der sprænger skalaen på Maslows behovspyramide. Om hvor vi kommer fra, hvor vi skal hen, og om vi i virkeligheden blot er brikker i en computersimulation?

Bestselling author and creativity expert Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is in fact a competitive advantage in the marketplace.

I Det kreative nej giver professor i kreativitet, Lene Tanggaard, nye svar på, hvordan vi kan bruge afvisning som en kreativ drivkraft.Hun giver indblik i, hvordan vi kan omfavne de fejl og de afvisninger, vi støder på livet igennem, så de giver os positiv energi og bliver værdifulde medspillere i vores kreativitet.Bogens rummer inspirerende eksempler på, hvordan et nej kan katapultere os videre til noget, der får positiv betydning for vores liv.

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why thats even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthierand not just financiallythan they ever imagined possible by following Crush It principles. The secret to their success (and Garys) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. Thats what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but its not about getting rich. Its a blueprint to living life on your own terms.

Greatness is a code to crack, and Lewis Howes is here to school readers on the formula in the paperback edition of his New York Times bestselling book

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.Essential reading for anyone starting something new.The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.