Iværksætteri

A 27-day plan for building a side business to supplement what you earn from your day job.

Greatness is a code to crack, and Lewis Howes is here to school readers on the formula in the paperback edition of his New York Times bestselling book

Der er mere end 60.000 familieejede virksomheder i Danmark, som beskæftiger mere end 800.000 mennesker. Hver eneste by i Danmark har disse familier, for hvem virksomheden fylder og former en overordentlig stor del af deres liv, og for hvem pligten og loyaliteten over for familiens historie og navn kommer først. De er en rygrad i dansk økonomi, og i denne bog kan du læse, hvordan driftighed og omstillingsevne lever videre, fra slægtled til slægtled, og sætter varigt aftryk på vores samfund. Bogen her handler om fem af disse familier. Om forretningsmæssige op- og nedture. Og om hvordan man lever og overlever med en virksomhed, der har rødder i 1800- og 1900-tallets Danmark.Hvordan lykkes man med at holde en forretning i familieeje i vidt forskellige erhverv som hofjuvelerer, svinebønder, korn- og foderstofhandlere, læderhandlere og fabrikanter?Hvordan kæmper men sig igennem følgerne af økonomiske kriser, krige og menneskelige tragedier?Og hvordan bibeholder man lysten og energien til at forny og forandre tidligere generationers livsværk?Flemming Højbo (f. 1959) har gennem 40 år beskæftiget sig med dansk og nordisk erhvervsliv som erhvervs- og finansjournalist, chefredaktør og kommunikationsrådgiver. Han har blandt andet arbejdet for Politiken, Morgenavisen Jyllands-Posten, Børsen, Berlingske Nyhedsmagasin og Nordea Asset & Wealth Management. Flemming Højbo er forfatter til bogen Det sidste Kompagni – ØKs storhed og fald.

Through his breakthrough discoveries, New York Times bestselling author Lewis Howes reveals how you can rewrite your past to propel yourself into a powerful and abundant future.

I "Guide til iværksætteri (Louises version)" tager stifter af IGEN og influencer Louise Bjerre dig med på sin rejse som iværksætter. Louise deler ærligt ud af de erfaringer, hun har gjort sig med sine egne virksomheder, og fortæller alt om at turde gå efter sine drømme uden at gå på kompromis. Bliv guidet til, hvordan du skaber et værdifuldt netværk, opstarter succesfulde produktioner, arbejder med bæredygtighed og opbygger en virksomhed, hvor du vækster dit CVR-nummer uden at glemme dit CPR-nummer. Louise klæder dig på til, når tankerne holder dig vågen om natten og får dig til at tvivle på dig selv. Og ikke mindst til at skabe din egen version af iværksætteri.Det her er bogen til dig …- der drømmer om at starte din egen virksomhed- der ønsker et nyt perspektiv på dét at være iværksætter- der vil have værktøjer, øvelser og gode råd til at komme i gang- der vil styrke dit mindset og selvværd- der vil opbygge et stærkt (personligt) brand- der vil tænke bæredygtighed ind i din forretning- der vil være en del af fremtidens seje og mere bevidste iværksættereLouise Bjerre, også kendt som LouLiving, er iværksætter af hjertet. Hun startede sin første forretning, da hun var 15 år gammel, og har siden iværksat succesfulde projekter i sit virke som influencer – og senere som stifter af virksomheden IGEN. Med visionen om at gøre en forskel skaber IGEN populære produkter udviklet med det formål, at de skal bruges igen og igen.Iværksættere arbejder 80 timer om ugen. De arbejder om natten, går i dyre jakkesæt og brænder kun for det store exit. Time is money, så de har ikke tid til at komme til familiefødselsdage, for DE ER IVÆRKSÆTTERE! Eller …… Lad os snakke om det igen, når du har læst bogen.

A step-by-step guide to create more balance, gain financial freedom, and create a life and business you love.

When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action.The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics.The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and leaders that focuses on what we know, what has come before, and what might happen next. With thousands of data points, articles and charts explaining carbon's impact on everything in our society, from our the economy to extreme weather events, it is the definitive source for facts and the basis for a global movement to fight climate change. This book isn't what the oil companies, marketers, activists, or politicians want you to believe. This is what's really happening, right now. Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere canaddress this on its own. We are in this together. And it's not too late for concerted, collective action for change.

Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping.

I'm not going to lie to you: running an in-house marketing department is hard. I have been there before. The chaos at the start of a project, the disarray of dealing with agencies, the anxiety of a looming deadline. It's stressful, hectic, and complex.But what if I told you that things don't have to be this way? What if there was a way to bring order to the chaos? That's exactly what in-housing can help you with. By taking control of your company's content creating, social media activation and bringing essential tasks in-house, you can effectively transform the way you run your marketing activities.For the last 15 years, I've been helping organisations setting up their in-house SoMe, content, branding, and marketing teams. Building an in-house creative agency can seem like a Herculean task. It is certainly not a short or one-time process. You have to approach it like an entrepreneurial venture - find great employees, create a culture where they can thrive, and watch the results pour in.This book will give you an understanding of what goes into building an internal marketing department; what you need in terms of roles and skills and how to structure your work. By understanding the in-house model, hiring the right people, and adopting best practices, you can speed up your workflow and gain a more agile approach to your marketing. It's fair to say that though you most likely will save you money by in-housing your marketing activities, this should not be the goal. The main reason to in-house should be to get better control of your campaigns, assets and workflows. And to get the speed and agility, you need in today's world of marketing.That is what this book is all about.You will find the ideas to create and manage your own in-house setup, tested process, step-by-step guides outlined in the book. They are easy to follow, despite being the result of more that a decade of experience and research. The process is designed to minimise your risk of failure are coupled with the inspiring stories. So if you've ever thought about what it would be like to bring in more of your marketing activities from your creative agencies-this book is for you.

Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them.

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why thats even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthierand not just financiallythan they ever imagined possible by following Crush It principles. The secret to their success (and Garys) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. Thats what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but its not about getting rich. Its a blueprint to living life on your own terms.

Combining practical guidance with real-world examples, this book aims to bring clarity and confidence to your business decision-making. It reveals the fundamental, inseparable elements behind the success of every business.

'A battle-tested approach to building companies that matter' - Eric Ries, author of The Lean StartupIs your 'big idea' worth pursuing? What if you could test your business model earlier in the process - before you've expended valuable time and resources?You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat? Scaling Lean offers an invaluable blueprint for modelling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong.Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tacti cal handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.

*UPDATED WITH A NEW INTRODUCTION. #GIRLBOSS NETFLIX ORIGINAL OUT NOW*In this New York Times bestselling sensation, founder and Executive Chairman of Nasty Gal Sophia Amoruso shares her story and inspires women everywhere to join the #GIRLBOSS movement.'#GIRLBOSS is more than a book . . . #GIRLBOSS is a movement' Lena Dunham'A millennial alternative to Lean In' New York Magazine'A compellingly motivational read' The Telegraph'The book you need in your life' Marie Claire *Winner of the 2014 Goodreads Choice Award for Best Business Book*In the space of ten years, Sophia Amoruso has gone from high-school dropout to founder and Executive Chairman of Nasty Gal, one of the fastest-growing retailers in the world. Sophia's never been a typical executive, or a typical anything, and she's written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success.Filled with brazen wake-up calls, cunning and frank observations, and behind-the-scenes stories from Nasty Gal's meteoric rise, #GIRLBOSS covers a lot of ground. It proves that success doesn't come from where you went to college or how popular you were in school. Success is about trusting your instincts and following your gut, knowing which rules to follow and which to break.Inspiring, motivating and empowering, #GIRLBOSS will give you the kick up the ass you need to reach your potential.

Med denne bog får proceskonsulenten, lederen eller facilitatoren en metode til at udvikle medarbejdere på arbejdspladsen, hvor det har størst organisatorisk nytte og effekt, samtidig med at deltagerne udvikler netop de kompetencer, der er nødvendige for at løse de problemstillinger, de står over for i deres daglige arbejde. Bogen er opdelt i en teori- og en praksisdel, som tilsammen giver et solidt overblik over organisationens strategiske forandringsproces og indblik i de konkrete dele og opgaver i strategiske aktionslæringsforløb. Del I beskriver metodens teoretiske fundament og de seks grundelementer i et vellykket strategisk aktionslæringsforløb: læreprocessen, implementeringsplanen, konteksten, ledelsen, proceskonsulenten og projektloggen. Del II giver konkrete redskaber og metoder, som kan anvendes bredt i forskellige strategiske aktionslæringsforløb.Bogen henvender sig til såvel den erfarne praktiker som den, der ikke tidligere har haft ansvar for at lede forandringsprocesser.

Tiden er inde til, at langt flere offentlige institutioner sætter borgerne i spil. Den offentlige sektors 800.000 ansatte står over for massive udfordringer – manglen på arbejdskraft, integrationsproblematikken, øget globalisering og, ikke mindst, voksende krav fra borgerne. Mange offentlige ansatte savner dog de værktøjer, som kan udløse borgernes ressourcer.Bogens værktøjer styrker medarbejdere og ledere på alle niveauer til at kunne tage hånd om innovationsprocessen, til glæde for dem selv, deres kolleger, og de borgere, de er sat til at tjene. Gennem faserne fokusér, oplev, skab, og insistér præsenterer forfatterne en proces, som trin for trin fører et udviklingsprojekt fra den spæde start til en innovativ løsning, og viser hvordan man sikrer at den føres ud i livet.Sæt borgeren i spil viser gennem historier og cases, hvordan det er en øjenåbner at se verden udefra og ind med borgernes blik, og hvordan borgernes oplevelser kan danne grundlag for nytænkning. Endeligt tegner bogen en profil af den borgercentrerede offentlige organisation, som løbende inddrager borgernes perspektiv, og som bruger deres energi, viden og ønske om at bidrage. Bogen opfordrer til en forandring af den offentlige sektor til at blive mere serviceorienteret fra top til bund.Bogen gør samtidig op med tre myter om involvering af borgerne: Borgerne skal ikke til at bestemme det hele, men systematisk indhentning af viden om deres hverdag kan omsættes til nye indsatser, der virker. Det tager heller ikke, alt i alt, flere ressourcer at involvere borgerne. Investeringen kommer flere gange igen, fordi nye løsninger kvalificeres og rammer plet. Det er heller ikke svært at afstemme forventninger med borgerne, for de kan godt forstå at ikke alle deres ideer og forslag bliver til virkelighed.Eksemplerne på, at involvering af borgerne kan give inspiration og ny værdi, bobler da også op til overfladen i disse år. I Brønderslev involverer man elever, forældre og lærere i at udvikle fremtidens fantastiske folkeskole. I Odense sætter hospitalets ansatte sig i patientens sted for at forstå, hvordan et patientforløb opleves i praksis. Og i København eksperimenterer en børnehave med at lade forældrene selv undersøge børnemiljøet og sammen med personalet få idéer til forbedringer.Bogen indgår i serien Gyldendal Public. Bøgerne i serien er til engagerede medarbejdere, ledere og politikere i den offentlige sektor. Alle bøger fra Gyldendal Public tager udgangspunkt i, at den offentlige sektor består af virksomheder som alle andre – drevet under særlige vilkår og med særlige formål.

Velfærdssamfundet står over for store udfordringer. Derfor har såvel regeringen som regioner og kommuner med fornyet kraft sat innovation på dagsordenen. I denne bog inviteres læseren med ind i nogle af de innovationsprocesser, der foregår i Danmark.Vi følger udviklingen fra de første famlende skridt, til vi når frem til en offentlig innovation 2.0. Vi ser, hvordan hverdagsinnovation i en organisation kan vokse og vise sig effektiv. Og i den proces spiller især mellemlederen en vigtig rolle. Forfatterne giver også gode råd om, hvordan de offentlige topledelser kan arbejde med innovationsprocesser, lige som de også sætter fokus på medarbejdernes rolle.Det er svært at komme fra de mange pæne ord om nytænkning til konkrete handlinger på velfærdsområderne – men det kan lykkes!Bogen indgår i serien Gyldendal Public. Bøgerne i serien er til engagerede medarbejdere, ledere og politikere i den offentlige sektor. Alle bøger fra Gyldendal Public tager udgangspunkt i, at den offentlige sektor består af virksomheder som alle andre – drevet under særlige vilkår og med særlige formål.

A guidebook to success from Napoleon Hill, one of the bestselling self-development authors of all time.

Bogen beskriver og analyserer turisme som industri og som et felt. Et felt hvor mange forskellige forhold indgår, hvor udfordringerne og mulighederne skal forstås og håndteres, og hvor kompleksitet og modsætninger er store.Bogen diskuterer centrale forhold i turismeindustrien og gennemgår, hvad turisme er i sin brede og dybde, og hvordan du kan forstå de essentielle diskussioner og begreber i turismens komplekse felt. Det gør den i forskellige tematiserede kapitler, som er skrevet af praktikere og forskere indenfor turisme; alle personer med forskellige baggrunde og positioner. Kapitlerne i bogen diskuterer derfor forskellige forhold inden for turisme, så du gennem de mange empiriske undersøgelser, cases, diskussioner af koncepter og teori får viden bredt indenfor feltet turisme.Udover bogen, er der adgang til en online database som indeholder praktiske og tidssvarende cases til kapitlerne, samt konkrete værktøjer.

Amy Porterfield, host of the top-ranked marketing podcast Online Marketing Made Easy, provides the roadmap to successful entrepreneurship for millions of people. Her step-by-step, actionable instructions will help you to transition from employee to business owner.

"By the age of thirty-five, Andrew Wilkinson had built a business worth over a billion dollars, but his path to success was anything but a straight line. Never Enough shares both the lessons Wilkinson has learned as well as the many mistakes made on the road to wealth-some of which cost him money, happiness, and important relationships"--

'You need this book.' Steven Bartlett, author of The Diary of a CEOThe world is changing. It's time for a new financial playbook.In this must-have guide to optimizing your life for wealth, success and happiness, you'll learn:¿ how to find and follow your talent¿ what small steps you can take now that pay big returns later¿ how to develop better financial habitsBursting with practical, game-changing advice from one of the world's most popular business school professors, The Algebra of Wealth is the practical guidebook you need to win today's wealth game.Today's workers have more opportunities and mobility than any previous generation. They also face unprecedented challenges, including inflation, labour and housing shortages, and climate volatility.Even the notion of 'retirement' is undergoing a profound rethink, as our lifespans extend and our relationship with work evolves. In this environment, the tried-and-true financial advice our parents followed no longer applies.In The Algebra of Wealth, Galloway lays bare the rules of financial success in today's economy. In characteristic unvarnished, no-BS style, he explains you what you need to know in order to improve your chances of achieving economic security no matter what.

Frederikke Antonie Schmidt har sat sig for at hjælpe kvinder til at stå stærkere – i sko. Som hun siger: Man kan måle min egen usikkerhed på højden af mine hæle. Jo højere hæle desto mere usikker. Hun har derfor udviklet sko med hæle, som man faktisk kan holde ud at gå i. Her er historien om kvinden bag Roccamore, som insisterer på at bære lyserødt, at larme, og at gøre tingene på sin egen måde. En indsigtsfuld og morsom beretning om livet som kvindelig iværksætter.