Bøger i Culture for Business Series serien

Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts.

While providing an overview of other titles in the Culture for Business series, this book presents a cross--cultural perspective on how companies meet the diverse needs of customers, investors and employees. The authors introduce the main ideas in business in a multicultural context and explain how they all fit together.

Corporate Culture reveals why corporate culture has such a powerful influence on every aspect of business performance, and shows how to develop high--performing corporate cultures in a complex global business environment. It also shows business leaders how to integrate different corporate cultures after mergers and acquisitions.

Processes such as job evaluations and reward systems are significantly affected by the cultural environment. Managing People Across Cultures shows what human resource executives can do to reconcile these cultural dilemmas and provides a highly accessible guide to important business issues.