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Marketing Across Cultures

af Fons (Center for Internation Business Studies Trompenaars, Peter (Anglian Regional Management Centre Woolliams

indgår i Culture for Business Series serien

Marketing Across Cultures af Fons (Center for Internation Business Studies Trompenaars
Bag om Marketing Across Cultures

Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781841124711
  • Indbinding:
  • Paperback
  • Sideantal:
  • 336
  • Udgivet:
  • 20. august 2004
  • Størrelse:
  • 157x233x21 mm.
  • Vægt:
  • 548 g.
  • BLACK NOVEMBER
Leveringstid: Ukendt - mangler pt.

Bag om Fons (Center for Internation Business Studies Trompenaars

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Beskrivelse af Marketing Across Cultures

Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts.

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