Bøger i Management for Professionals serien

This book explores how global organisations and institutions manage Equality, Diversity and Inclusion (EDI) across their operations and within different cultural and value settings.

Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation.

This book offers a comprehensive guide to communication, argumentation, and negotiation by demonstrating success pathways with a focus on specific types of negotiator or negotiation partner from the different regions of the Asian continent.

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch.

This book integrates theoretical advances and empirical data on Enterprise Governance in Information Technology (EGIT) with practical applications based on numerous case examples.

Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today¿s successful organisations. Establishing a Corporate Newsroom is the answer.The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy.The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.

The increasing importance of industrial services and rapid digitalization towards smart and remote services pose opportunities as well as challenges to the manufacturing sector. This book provides a holistic understanding of industrial service management and guides companies into building capabilities and management practices for smart and remote services. By combining insights from research and practice, it offers a unique perspective on the core and enabling activities of manufacturing companies for growth in the service business.In essence, the first part covers action-based research findings regarding service strategy, organizational design, service innovation, service sales, services operations, and customer relationship management together with insights into value networks. The second part introduces outstanding practices from leading manufacturing companies in industrial and smart services. The book concludes with a summary of key messages and recommendations to navigate the landscape of industrial and smart service management successfully.

This book then provides managers with new models for project management and value creation using chaos and complexity theories, systems thinking and quantum mechanics to explore a more holistic view of project management.

This book focuses on the role of the board in family businesses and specifically on processes and topics of strategic importance. The diverse set of examples carefully collected by the authors and an in-depth discussion on the topics provide readers with valuable insights to broaden and enrich the effectiveness of governance.

Drawing on multi-disciplinary analyses by 37 researchers, the book presents an integrative assessment of the characteristics that those in the current youth cohort are likely to bring to the workplace.

This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders.

This book provides a holistic and pragmatic approach to performance management throughout the business value chain, and demonstrates the optimal design and use of performance management in order to achieve competitive advantage.

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed.

This book provides a concise and pragmatic introduction to transfer pricing. In turn, the book draws on case studies to demonstrate the identification and application of appropriate transfer pricing methods for the most common intercompany transactions.

Building on the experience of renowned strategists, sustainability, finance and academic experts, this book offers practical tools and approaches that can be used to develop and implement fully integrated corporate sustainability strategies.

This book addresses many of the gaps in how industry and academia are currently tackling problems associated with big data. The book is intended for readers working in industry who want to expand their knowledge or pursue a related degree, and employs an industry-centered perspective.

Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. In turn, the book assesses the potential that AI holds, and clarifies the framework that is necessary for pursuing a responsible approach to AI.

People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers' behavior and preferences.

This book presents a rich compilation of real-world cases on digitalization, aiming to share first-hand insights from renowned organizations and to make digitalization tangible.

This book provides a set of integrated frameworks¿capital, systems, and objects¿that transcend managerial or technology hype by focusing on the long-term fundamentals that sustain organizational success, and it contains cases from South East Asia to elaborate this concept. Many organizations are currently addressing two important transformational issues: ecological sustainability and digitization. Sustainability is a goal, an end, and digitization is a process, a means to achieve a goal. This book introduces a flexible model that can be applied to current and future organizational challenges, including sustainability and digitization, because the fundamentals are constant.This book is designed to serve two purposes for the readers: first, to present three conceptual foundations for designing and operating organizations (capital, systems, and objects (section 1)); and second, to provide a reference source for implementing these ideas in your organization (sections 2 and 3). The first section of the book, chapters 1 through 7, sets forth the conceptual foundations. The chapters mix concepts and practical examples to give a new way of thinking about the setting in which one may work many days each year. The second section provides details and associated examples of every one of the thirty-six forms of capital conversion. It also illustrates how the five foundational systems support capital conversion in a variety of ways. Finally, the third section is about measuring capital and systems.The book covers measurement of all types of capital and systems performance and has been written for current and future organizational leaders to change the game and play it more effectively. The book will thus resonate with students of organizational behaviour and leadership strategy, organizational leaders, industry experts, and general readers.

This title provides clear and readily applicable guidance to corporate board members on the involvement of boards of directors in information technology (IT) governance. This book provides unique insights into the inner workings of a specific board of directors group, with a focus on its IT governance structures and processes.

This book helps professionals to turn their own Six Sigma projects into reality. Using a sample project, the book guides readers through all aspects of Six Sigma, from identifying and defining a suitable project topic, to sustainably managing its success in the control phase.

The book is based on an international research project for a holistic approach to stress prevention by combining Human Systems Audit with the European Excellence approach as promoted by the Common Assessment Framework (CAF) and the EFQM Excellence Model.

It also offers recommendations based on examples of successful negotiations from both economically leading countries such as the USA, China and Japan, as well as smaller countries such as the Netherlands, Israel and Morocco.

This book focuses on the role of the board in family businesses and specifically on processes and topics of strategic importance. The diverse set of examples carefully collected by the authors and an in-depth discussion on the topics provide readers with valuable insights to broaden and enrich the effectiveness of governance.

The increasing globalization, the battle for talents, and global trends are changing the work patterns in organisations around the globe.