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B2B Marketing

- A Guidebook for the Classroom to the Boardroom

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Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030542917
  • Indbinding:
  • Hardback
  • Sideantal:
  • 755
  • Udgivet:
  • 4. maj 2021
  • Udgave:
  • 12021
  • Størrelse:
  • 331x582x51 mm.
  • Vægt:
  • 1294 g.
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Leveringstid: 8-11 hverdage
Forventet levering: 16. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af B2B Marketing

Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation.

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