Udvidet returret til d. 31. januar 2025

Brand Management

- Mastering Research, Theory and Practice

Bag om Brand Management

This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367172589
  • Indbinding:
  • Paperback
  • Sideantal:
  • 338
  • Udgivet:
  • 20. maj 2020
  • Udgave:
  • 3
  • Størrelse:
  • 244x174x23 mm.
  • Vægt:
  • 630 g.
  • BLACK WEEK
Leveringstid: 2-3 uger
Forventet levering: 13. december 2024

Beskrivelse af Brand Management

This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Brugerbedømmelser af Brand Management



Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.