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Branding Cities

- Cosmopolitanism, Parochialism, and Social Change

Bag om Branding Cities

Fierce competitiveness between major cities, such as London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. This book shows how cities have engaged with the necessity to brand their image for international consumption and for internal coherence.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415965262
  • Indbinding:
  • Hardback
  • Sideantal:
  • 192
  • Udgivet:
  • 12. december 2008
  • Størrelse:
  • 155x237x19 mm.
  • Vægt:
  • 496 g.
  • BLACK NOVEMBER
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Leveringstid: 8-11 hverdage
Forventet levering: 21. november 2024

Beskrivelse af Branding Cities

Fierce competitiveness between major cities, such as London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. This book shows how cities have engaged with the necessity to brand their image for international consumption and for internal coherence.

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