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Branding New York

- How a City in Crisis Was Sold to the World

Bag om Branding New York

Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415954426
  • Indbinding:
  • Paperback
  • Sideantal:
  • 326
  • Udgivet:
  • 15. februar 2008
  • Størrelse:
  • 152x227x22 mm.
  • Vægt:
  • 526 g.
  • BLACK NOVEMBER
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Leveringstid: 8-11 hverdage
Forventet levering: 20. november 2024

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Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

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