Casino-ology

Bill Zender knows the art of casino management. He's worked in, managed, and owned casinos for decades; been an enforcement agent for the Nevada State Gaming Control Board, spent time as an advantage player, and exploited the vulnerabilities of casinos from the civilian side of the tables. He travels the globe consulting for the international casino industry. In Casino-ology, he argues against excessive card-counter and shuffle-tracker countermeasures in favor of hand production to increase profits and details the dangers of customer-service breaches, ill-conceived non-negotiable-chip programs; and past-posting, marked-card, and false-shuffle scams. He addresses player tracking systems, the subtleties of marketing to Asian customers, and nuances of the derivative pit games. By challenging long-cherished conventions, Casino-ology provides contrarian but proven solutions for common gaming issues, all in the service of refining the art of casino management.