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Competitor Intelligence

- Turning Analysis into Success

af Per V. Jenster, David Hussey

indgår i Wiley Series in Practical Strategy serien

Competitor Intelligence af Per V. Jenster
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Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471984078
  • Indbinding:
  • Hardback
  • Sideantal:
  • 292
  • Udgivet:
  • 27. November 1998
  • Størrelse:
  • 159x245x27 mm.
  • Vægt:
  • 567 g.
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Forventet levering: 18. Maj 2024

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Beskrivelse af Competitor Intelligence

Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis.

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