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CORPORATE STARTUP

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The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. The world around us is changing rapidly. There is now more pressure on established companies to innovate. The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789462763074
  • Indbinding:
  • Paperback
  • Udgivet:
  • 1. marts 2019
  • Størrelse:
  • 189x244x18 mm.
  • Vægt:
  • 744 g.
Leveringstid: 8-11 hverdage
Forventet levering: 16. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af CORPORATE STARTUP

The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. The world around us is changing rapidly. There is now more pressure on established companies to innovate. The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.

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