Creating a Successful Fashion Collection: Everything You Need to Develop a Great Line and Portfolio

(back cover) Steven Faerm is the former Director and current Assistant Professor and Curriculum Coordinator of Fashion Design at Parsons The New School for Design in New York City. His previous book, The Fashion Design Course, is also available from B.E.S.. The world of fashion is experiencing seismic changes. Manufacturing is being outsourced to other continents, design is becoming democratized, and young fashion designers must work harder than ever if they hope to be recognized. Simply put, talent is everything--but if newcomers hope to be successful, they must also learn how to present themselves in the very best light. This book will teach you how to showcase your talent and stand head and shoulders above the competition. Learn everything you need to know to become a professional designer and entrepreneur. Understand how to sell your vision as a fashion designer. Discover how to develop a first-rate graduate collection for entry into the professional studio--or to launch your solo career. Find out how to edit and target a collection and a portfolio based on key fashion genres: sportswear, active wear, evening wear, lingerie, or others. Understand how layouts, art direction, and merchandising can vary. Master the art of presenting yourself and your work at job interviews, pitching for freelance work, or promoting your own business.