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Customer Satisfaction in Mobile Banking Industry of Pakistan

Bag om Customer Satisfaction in Mobile Banking Industry of Pakistan

Mobile Banking has marked this decade as the latest technological advancement in financial sector. The motive behind adopting this technology is to provide customers ease of use and swift banking services at their door step. The advent of internet has led to M-commerce. It has enabled customers to conduct banking business with the help of mobile telecommunication devices. Developing countries like Pakistan have recently adopted this technology which has provided an opportunity for research, forecasting the factors that determine technology adoption. The study incorporates five factors of technology adoption: organizational, technological, strategic, functional and economic factor. The purpose of the study is to identify which of these factors perceive significance with respect to customer satisfaction.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783845402499
  • Indbinding:
  • Paperback
  • Sideantal:
  • 148
  • Udgivet:
  • 30. juni 2011
  • Størrelse:
  • 229x152x9 mm.
  • Vægt:
  • 227 g.
  • BLACK NOVEMBER
Leveringstid: 2-3 uger
Forventet levering: 29. november 2024

Beskrivelse af Customer Satisfaction in Mobile Banking Industry of Pakistan

Mobile Banking has marked this decade as the latest technological advancement in financial sector. The motive behind adopting this technology is to provide customers ease of use and swift banking services at their door step. The advent of internet has led to M-commerce. It has enabled customers to conduct banking business with the help of mobile telecommunication devices. Developing countries like Pakistan have recently adopted this technology which has provided an opportunity for research, forecasting the factors that determine technology adoption. The study incorporates five factors of technology adoption: organizational, technological, strategic, functional and economic factor. The purpose of the study is to identify which of these factors perceive significance with respect to customer satisfaction.

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