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Drugs to Market

- Creating Value and Advantage in the Pharmaceutical Industry

af William C. Bogner

indgår i Technology, Innovation, Entrepreneurship and Competitive Strategy serien

Drugs to Market af William C. Bogner
Bag om Drugs to Market

The development and marketing of drugs since WWII demonstrates the impact of technology on competitiveness in a major industry. While focusing on the market in the USA, this book examines also the activities of European firms, their contribution to the industry's technological evolution and the impact of their entry into the US market.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780080425597
  • Indbinding:
  • Hardback
  • Sideantal:
  • 208
  • Udgivet:
  • 14. juni 1996
  • Størrelse:
  • 156x234x14 mm.
  • Vægt:
  • 472 g.
  • BLACK NOVEMBER
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Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

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Beskrivelse af Drugs to Market

The development and marketing of drugs since WWII demonstrates the impact of technology on competitiveness in a major industry. While focusing on the market in the USA, this book examines also the activities of European firms, their contribution to the industry's technological evolution and the impact of their entry into the US market.

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