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Event Portfolio Management

- Theory and methods for event management and tourism

Bag om Event Portfolio Management

A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781911396925
  • Indbinding:
  • Paperback
  • Sideantal:
  • 198
  • Udgivet:
  • 1. September 2019
  • Størrelse:
  • 234x156x25 mm.
  • Vægt:
  • 332 g.
Leveringstid: 2-4 uger
Forventet levering: 20. Juni 2024

Beskrivelse af Event Portfolio Management

A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.

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